Hi. Joshua Diaz. For this assignment, I picked a candy, "Jolly Rancher", advertisement like you. When I see first your advertisement, I thought it is a medicine because of the words, "LIFE SAVER." The candy in this picture is very noticeable and big whereas other advertisements include diverse materials. It does not include any people and objects. Also, it has only two colors, white and dark blue. The white color looks healthy and pure to eat and the dark blue colored background support the candy to be main of the advertisement. The texts below the candy explains the taste of this candy and calories information. Customers can decide whether they buy or not it after reading this texts. However, unfortunately, customers cannot know the real
The recent, 3D white Strip ad, advertises their products in magazines, TV commercials, and in the newspaper, where people would most likely stumble upon it. The advertisement is mainly aimed at young adults, where looks are a major factor in finding potential love ones. By looking at the ad, the main objective is for people to get white teeth by using their product. To grab the audience’s attention, Crest places Shakira face in the center of the ad page with her beautiful smile being the point of interest. Her smile displays her white teeth, and that is a direct result of using the 3D crest strips. Under Shakira’s face, Crest places their product with a caption to provide details that their product not only works for Shakira, it can work for everyone with its Flexfit technology. By placing Shakira’s face and the product on their ad, many people will feel motivated to have white teeth because they know by using Crest’s products, they too, can obtain white teeth like Shakira. That includes me, just by looking at this ad, I too, would like to have white teeth just like
An unforgettable confectionery that is never left off guard which always drawed attention to me, with its delightful and water dropping flavor, the Jolly Rancher. In this matter, he Jolly Rancher has a significant smooth sticky texture and with a personal favorite flavor of mine, cherry, includes a kick of a tangy sweetness. Truly,I consider the best among other candies because lasts in your mouth for a long period of time and impacts a lot of flavor from the moment you put it in your mouth to the second it melts on your tongue. Indeed is why the hardness of the candy makes it such a while to melt which makes the flavor last that is very similar to a lollipop but with no stick. Furthermore, according to erika on http://dessertreport.com/article/8-facts-about-jolly-rancher-candies#sthash.qe868LkE.dpuf,
In order for a company to successfully advertise their product, they must create an advertisement that contains effective devices that persuade their audience to purchase their product. Taco Bell, a well-known fast food Mexican restaurant, did so in their commercial that advertises their returning item, the Rolled Chicken Tacos. Throughout the commercial, Taco Bell targets multiple audiences such as fast food consumers and parents who feel overwhelmed. Targeting fast food consumers is a given, but Taco Bell targets parents by setting up a scenario. In summary, two couples run into each other at the park, and the guy who is eating the rolled chicken tacos is forced to choose between eating the tacos or holding the other couples baby.
A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back
A deeper tone to the color of the Candie’s logo is on the background the audience eyes goes directly to the bold white uppercase letters located on the right side. Two things on this Ad that sold it was the picture of the young actress and the use of the hashtag (#NoTeenPreg). Hashtags are very popular with the younger generation which teens can relate to. The goal of the company is to relate to the teen by using celebrities they know and incorporate commonly used phrases teens use, and also to educate them about the consequences of teen
Charles Christopher Parker Jr. was born on August 29, 1920 in Kansas City, Kansas to Charles and Addie Parker. Charlie led a lonely childhood which resulted from his parents separation in 1927 when Charlie was just 7 years old. His father was never around much following the separation. Their house however was just a short walk from Kansas City's entertainment district which attracted Charlie while growing up. This was to be where Charlie would find his place in the world.
For our drink, we wanted to market the beverage as the ‘official TK drink’ to appeal to the audience’s emotion (pride) and illustrate the drink as credible by calling it the official drink of the school. Some rhetorical devices we used includes ambiguity, by naming our drink Bubble which alludes to both the literal bubbles and the official drink that we created. In addition to that, we also used ethos and pathos in hopes to be more interesting to the audience. To begin the process of creating this project, we brainstormed ideas- how we wanted the ads to look, how the video should look and what should be incorporated, how we should try to get our audience’s attention. We went through many different stages and themes.
The intended purpose of this commercial advertisement is to try and encourage the audience to drink the product Diet Coke. Connecting, a readily available soda beverage to a popular, well- known singer is a powerful tool used by Coca-Cola. The advertisement persuades the audience to drink diet coke by including kittens and Taylor Swift, both objects that a large population finds appealing. Not only does the advertisement attract new customers, but it encourages
Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.
People magazine has been printed for many years, and over those years, celebrity gossip and “Who Wore It Better?” has hypnotized the public. From Angelina Jolie and Brad Pitt’s divorce to Rihanna’s latest red carpet dress, individuals are mesmerized by the stars’ gossip. Ads in People are not rare, but are littered throughout the magazine, trying to persuade people to purchase whatever product they are selling. Not all ads are selling clothing and accessories, they can sell foods, medicines and cosmetics. In the May, 2014 issue of People magazine, the Extra gum ad uses vivid color, simple phrases, and imagery to draw people towards buying their product.
Enticing viewers’ with two colorful M&M’s that spell out “F-U” is a documentary called “Fed Up”. This documentary was written by Stephanie Soechtig and Mark Monroe in 2014 and it protests the food industry claiming they are to blame for the obesity epidemic seen in America. It suggests that the industry is increasing sugar content in food items, hiding it behind complex names, and heavily advertising products that contain high amounts of sugar. I noted that the documentary relied a great deal on the viewers’ emotions to convey its point that sugar is bad and sway the viewer to believe them.
The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.
Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done
Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at
Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the