A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back
The advertisement is a picture of a Pepsi drink. The advertisement displays a Pepsi can and a Coca-Cola can. The two cans are centered in the middle of the picture right beside each other. Also, the Pepsi can is boldly displayed with the brand name while the Coca-Cola on the other hand does not even have the Coca-Cola brand name on it. However, the colors and designs are well known by Coca-Cola and Pepsi fans. Therefore, the intended audience would know that it is a Coca-Cola can by it being the number one competitor of Pepsi. While the Pepsi can has a straw inserted into it, the Coca-Cola can has a straw that has hands on the end of it pushing the straw away from inserting into the Coca-Cola can. The blue background in the advertisement represents how it is a Pepsi advertisement by utilizing the colors
When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.
The intended purpose of this commercial advertisement is to try and encourage the audience to drink the product Diet Coke. Connecting, a readily available soda beverage to a popular, well- known singer is a powerful tool used by Coca-Cola. The advertisement persuades the audience to drink diet coke by including kittens and Taylor Swift, both objects that a large population finds appealing. Not only does the advertisement attract new customers, but it encourages
“Sometimes the little thing last longer. Give Extra, Get Extra.” Appealing the emotions is one of the important parts of creating advertisement. Extra gum advertisements have been using the emotions to advertise their products in the markets where many other gum companies are trying to sell their products. Gum may not be the exciting thing but Extra gum is making its dramatic identity of long lasting gum. The commercial uses and shows the most valuable relationship of father and daughter to persuade the audience to buy their gum through emotional deep love, nice and simple places, the music and memory of it.
The recent, 3D white Strip ad, advertises their products in magazines, TV commercials, and in the newspaper, where people would most likely stumble upon it. The advertisement is mainly aimed at young adults, where looks are a major factor in finding potential love ones. By looking at the ad, the main objective is for people to get white teeth by using their product. To grab the audience’s attention, Crest places Shakira face in the center of the ad page with her beautiful smile being the point of interest. Her smile displays her white teeth, and that is a direct result of using the 3D crest strips. Under Shakira’s face, Crest places their product with a caption to provide details that their product not only works for Shakira, it can work for everyone with its Flexfit technology. By placing Shakira’s face and the product on their ad, many people will feel motivated to have white teeth because they know by using Crest’s products, they too, can obtain white teeth like Shakira. That includes me, just by looking at this ad, I too, would like to have white teeth just like
An unforgettable confectionery that is never left off guard which always drawed attention to me, with its delightful and water dropping flavor, the Jolly Rancher. In this matter, he Jolly Rancher has a significant smooth sticky texture and with a personal favorite flavor of mine, cherry, includes a kick of a tangy sweetness. Truly,I consider the best among other candies because lasts in your mouth for a long period of time and impacts a lot of flavor from the moment you put it in your mouth to the second it melts on your tongue. Indeed is why the hardness of the candy makes it such a while to melt which makes the flavor last that is very similar to a lollipop but with no stick. Furthermore, according to erika on http://dessertreport.com/article/8-facts-about-jolly-rancher-candies#sthash.qe868LkE.dpuf,
A deeper tone to the color of the Candie’s logo is on the background the audience eyes goes directly to the bold white uppercase letters located on the right side. Two things on this Ad that sold it was the picture of the young actress and the use of the hashtag (#NoTeenPreg). Hashtags are very popular with the younger generation which teens can relate to. The goal of the company is to relate to the teen by using celebrities they know and incorporate commonly used phrases teens use, and also to educate them about the consequences of teen
The setting of the commercial starts off with the shower running and the attractive male in a towel and turns into this paradise- like setting. This setting provides an ideal setting to match the character within the commercial. The focus of the commercial comes to be on the male. The background scenery is neutral in both settings. When the male presents the Old Spice bottle, it is a splash of color and the viewers’ eyes tend to be attracted more toward the bottle. The bottle draws attention away from the male and the background setting. This use of product placement and color contrast brought the bottle to be the center of attention of the commercial. The colors in the advertisement tend to be the same, but with the presentation of the bottle, the viewers’ eyes are opened. This draws a parallel to the use of the old Spice and the “out of the world feeling” it produces.
For my first ad, which is the newer commercial. It was trying to get people to come for an "All Day Brunch Burger with free refills of fries for a low price. The audience would be young working class people who like to go out and have fun sometimes. This commercial shows the ingredients for
For this it is clear to see the improvement of the Burt’s Bees’ commercials when there are two being compared to one another. The first commercial is the “Uncap Flavor: Fireworks” commercial that launched over two years ago. This commercial involves some new fun flavors of the Burt’s Bees lip balms. They display this by having black and white doodles in the beginning of the commercial then an explosion of colors like fireworks when all the lip balms are shown. The second commercial is their most recent, “New Burt’s Bees Lipstick Commercial.” This commercial is displayed in a bright green rainforest as the bold red lipstick slides down the wet leaves of the trees. This commercial also has a very catchy love song in the background. When comparing the two commercials it is easy to see the quality and attraction pull of the second commercial is greater than the first. The second commercial stays true to the Burt’s Bees natural, nature loving company while keeping an upbeat positive vibe. Although the first commercial mentioned is also a positive one it is not as dramatic with both contrasting colors as the first. I believe that Burt’s Bees has stepped up their commercial game and when I was looking for commercials to use in this essay “Burt’s Bees commercial song” was the top Google search about Burt’s Bees that popped up. This shows that the advancement of using a catchy tune makes the brand name memorable and
Enticing viewers’ with two colorful M&M’s that spell out “F-U” is a documentary called “Fed Up”. This documentary was written by Stephanie Soechtig and Mark Monroe in 2014 and it protests the food industry claiming they are to blame for the obesity epidemic seen in America. It suggests that the industry is increasing sugar content in food items, hiding it behind complex names, and heavily advertising products that contain high amounts of sugar. I noted that the documentary relied a great deal on the viewers’ emotions to convey its point that sugar is bad and sway the viewer to believe them.
Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done
In today's world, there are many different types of commercials and promoting natures. One main way of promoting is the different uses of propaganda, and how they can grab your attention. In this essay I will be comparing the different propaganda techniques used in these 2 chewing gum commercials.
Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at