Jon Favreau's Marketing Techniques In The Jungle Books

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You may be that generation that read the book or saw the old Disney classic. If you wanted to experience nostalgia then this movie doesn’t need any introduction. But for the new generation, it’s a marketing nightmare for the company.

“All of this, honestly, is one big magic trick,” says Director Jon Favreau, according to Yahoo. That’s exactly what it took in order to market the Disney classic “The Jungle Book.” New York Times has it that the movie garnered an outstanding $103.6 million in the United States alone, during its opening weekend.

While the studio was happy to discuss the success, they were hesitant to talk about their marketing strategies. Here are some marketing tricks that can be useful for creatives, advertisers and marketing
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Which is why Disney couldn’t rely on trailers alone. Disney channeled their efforts through bloggers and entertainment news sites to make it a point that the film used sophisticated film-making techniques to create the animal characters. Stars are another way to make adults pay attention. To elevate “The Jungle Book” in the minds of grown-ups, Disney circulated dramatic photographs that paired voice actors with their onscreen characters — Idris Elba with the tiger Shere Khan, Ben Kingsley with the panther Bagheera, Lupita Nyong’o with the wolf Raksha.

Men and Boys, Boys and Men - Girls and women are more drawn to the Disney’s classic castle logo. It’s different with the opposite sex. To target that audience, axtended 3-D trailer for “The Jungle Book” was attached to “Star Wars: The Force Awakens,” which had an audience that was 58 percent male.

Reaching Out in Spanish - Studio marketers have learned that Hispanic moviegoers tend to buy tickets in particularly large groups; if you hook one family member, you can get an exponential result. To achieve that goal, Disney teamed with Univision for a five-week stunt that brought “Jungle Book” characters and clips to telenovelas, talk shows and sports coverage. Disney even built a tool to allow Univision personalities to appear in
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