Jonathan Clabo a 17 year old junior at Chapel Hill High school, created @Prime_Politics_ after a school project: In spring of 2016 Jonathan was sitting in Mrs.Rajan’s civics and economics class as she described her students next project, a mock presidential campaign and the creation of a new political party. The students were task to turn to social media to “promote” their mock campaigns. Ironically Jonathan had no personal social media accounts but did have a strong background in business. He did his research a took this project on from a business perspective, by the end of the project his ‘mock’ political campaign had 1,000 active follower who supported his ‘political party’. I am happy to report that Jonathan and his team received an A+
Voters are the key to elections, a politician cannot win if no one votes for them. The ways Jeff took in order to gain voters were considered the grassroots campaign where the politician would go door to door, to introduce themselves, discuss the candidates views and goals when voted in, and to persuade potential voters to vote for him. Jeff did the new media form to gain voters, in the book, it discusses how new media is a good avenue to take for a faster response from voters. New media involves, telecommunication, email and use of social media to name a few. Using the new media form, Jeff was able to connect to everyday people and gain their attention quicker because he presently there, his volunteers and him would call the voters, in return gained a following because the other political were using their name as a means to win and the traditional form of media to connect to voters. Traditional media includes the use of the newspaper and the classic political debate. Big name politician in this election almost lost in this election because they did not try to connect more with the people, now you see politicians always with people, either giving a speech, going door to door, using social media more to connect. But whenever using social media or the internet always be mindful of when things go up and what response will come out of posting, so many candidates have media consultants to help keep a positive media
The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.
This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an
However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political
President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were
As an administrative intern for Battle Born Progress, I’ve developed a plethora of professional skills that have facilitated my understanding on how the political process works, particularly with campaigns. In the early part of my internship, I was learning the organizational structure of Battle Born Progress as a public relations firm. As a non-profit organization, Battle Born Progress seeks to strengthen the progressive community of Nevada through strategic communications and mobilization techniques in order to provide a fair opportunity for everyone to succeed. Since other organizations recognize the public relations value of Battle Born Progress, they will often times compensate Battle Born Progress in exchange for running their social media accounts. As an administrative intern, I was primary in charge of running social media for Battle Born Progress and its partners. Although the first couple of weeks were challenging, I became confident in my ability to effectively communicate the appropriate message to each of our partner’s social media accounts. Furthermore, since this was an election year, I was taught a combination of administrative and campaign skills. This paper will be examining the chronological order of my internship at Battle Born Progress from August of 2016 to December of 2016.
Advertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort “10 miles ahead.” American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the people for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies through the use of public radio (Walsh). In the 1952 presidential race, Dwight Eisenhower promoted his campaign by creating political advertisements on TV (Fowler, Franz, Ridout). Since then, not only have radio and TV advertisements been a defining aspect of presidential elections, but also, social media, a more modern avenue for politicians. This has become one of the most effective campaigning strategies in modern day elections. President Obama’s 2008 presidential race is one of the most significant examples. Obama made history by taking advantage of the social media outlet and successfully reaching audiences who previously were not targeted by the previous standard tactics. Historically, Presidential candidates have gained dependence on using advertisements and social media to promote their platform and qualifications of becoming president. Today, there is an increasing necessity to master these campaign strategies in order to communicate effectively with the American citizens.
Barrack Obama’s tenure as President of the United States is coming to a close and voters should understand how to gather reliable information on new candidates, such as Jeb Bush. Even though paying attention to all four major types of media platforms; digital, legacy, a candidates’ own media, and social media, creates a sound informative opinion on Republican Presidential hopeful Jeb Bush, digital media provides voters with the most holistic view. The benefits of digital media, throughout the week of September 15th through the 22nd, created an opportunity to construct a different point of view on Bush and what he stands for.
Throughout the play, there have been many conflicts substantial and miniature but one of the enormous is out of the play. In the play, Don John and Borachio are two of the major antagonists that make substantial effects on the storyline. Yet during the play, Borachio realized his wrongdoings while Don John stays defiant in the story. Therefore Don John is more of a criminal than Borachio for not resent his crimes. Also could be said that Don John is more determined to reach his goal by using any means necessary than Borachio which definitely describes Machiavellianism.
The influence of the media is not only too powerful, it also comes with a degree of skepticism. Media is agreed to be a entertaining and helpful phenomenon that todays consumers may receive content through newspaper, television, radio, magazine, video, and the internet. This spectrum of entertainment platforms along with the mass appeal drawn by the national election innovates a massive market, but the ownership remains in very few hands today. Major support for the dominant media companies are almost exclusively between banks, the government, and other larger organizations (Clarke, 21). All three of these players driven by quantity, this puts a pressure on media outlets to firstly attract, and secondly inform. In her examination of the leap to social media during the 2011 federal elections, Beange and Roebuck suggest that top-notch marketing techniques take a clearly primary position over the ‘information-heavy’ side of campaigning.
Social Media in Canadian politics There’s about 82 percent of Canadian that are actively using social media networks. Thus, there is no surprise that politicians and power structure use it as a vital tool to campaigning and influencing public opinion. Social media platform is huge, which means it allows political actor an opportunities to access their voter at any time. This type of media is can be very beneficial or effective for supporting democratic societies and participation.
Although the book was not published too long ago, the fact that it was published in 2008 makes it unable to account the changes that have come about in the United States that have made it easier for young adults to become more involved in politics. Lewis-Beck notes that “few young adults express a strong party attachment, whereas those with a lifetime of experience do” (145). While young adults may not have as high of a voter turnout as older generations, this is not necessarily the only way to measure the political activity of a cohort. When the research by Lewis-Beck was published, social media was only beginning to become popular. Facebook was only four years old, and Twitter only two. Now, the younger generation has taken to social network services, like Facebook and Twitter, to spread voter education. Additionally, the utilization of websites like Change.org to express contempt with certain political views has become more common among younger
In Arthur Miller’s play “Death of a Salesman” Willy is a father/husband trying to live out the American dream. In act 2 of “Death of a Salesman” after Willy discovers that his income isn’t enough to pay the insurance and Linda begs him to work closer, Willy goes down to his firm to talk to his boss Howard Wagner. While there Willy desperately begs Howard to move him or at the least give him a raise, but after Howard denies, Willy, in a desperate rage, explains to Howard that “You can’t eat the orange and throw the peel away-a man is not a piece of fruit” (Miller 144). This quote is significant to the play because this reflects Willy’s philosophy that your attractiveness and personality is the key to success. Since Willy ‘used’ his philosophy
Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.
In the writing by Briggs (Young People and Political Participation: Teen Players) she notes that “social media are a critical new space for political discourse and engagement, which political institutions cannot afford to neglect” as the younger audiences use social media, and the people they follow as a guide it seemed vital that modern day politics has to infiltrate social media formats. This can be utilised by politicians and their agenda to widen the scope of their message. In the Praeger Handbook of Political Campaigning in the United States, Benoit investigates how successful an organised strategy using new media to win an election can be for political candidates. He states that “the innovative use of new media contributed to President Barack Obama's presidential campaign win in 2008” (Benoit, 2016). Obama's presidential campaign was one of the first to set the standard for political strategy online. The literature talks about the expansion of the internet and how that has provided a suitable platform for political agendas to grow exponentially. With the focus of the research project highlighting the specific use of social media it is important to reflect on the initial stages of online political campaigning, and to understand how Trump has cultivated this style of political