Jonathan Clabo: Case Study

The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.

People have relied on many forms of media when it comes to politics. This year’s election was a step in a different direction. The path that this election was carving was one that was beginning to be heavily traveled. It was the road that many people gained their information about the election their reliance of social media. With the candidates of Hillary Clinton for the Democratic Party and Donald Trump for the Republican Party, many people were uncertain who they were going to vote for as their next Commander in Chief. Some of the people who were uncertain who would get their vote knew about the ethical problems that Hillary had and the inexperience in the realm of government for Trump.

The progression of technology has enhanced the availability to methods in which interaction among people and social media has been/is used to get messages across, obtain information, and maintain the ability to influence how a person is viewed by either a singular person or a group of individuals. The prevalence of social media in politics has broadened the accessibility and availability to politician’s ideals, campaigns, and standpoints. It also has allowed politicians to campaign more independently to create their own self-image. Broadcasting this information on social media comes with the potential to influence power relationships among politicians, political parties, or those merely interested in politics. Communicating to the public

The 2016 presidential election may happen to be one of the most memorable elections to have ever been. From the campaign speeches, to the Democratic and Republican National conventions, and even the presidential debates; Americans seemed to constantly be voicing their opinions on every aspect of the election, and who they believe is the more suitable candidate for president, especially on social media. The 2016 presidential election marks one of the more recent elections where we start to see social media’s impact on it. We see how presidential candidates use social media as a platform to voice about updates on their campaign as well as communicate with their supporters. With the continue rise in the number of social media users as well as politicians now using social media, how much has its impact had on elections and Americans outlook on the campaign.

Voters are the key to elections, a politician cannot win if no one votes for them. The ways Jeff took in order to gain voters were considered the grassroots campaign where the politician would go door to door, to introduce themselves, discuss the candidates views and goals when voted in, and to persuade potential voters to vote for him. Jeff did the new media form to gain voters, in the book, it discusses how new media is a good avenue to take for a faster response from voters. New media involves, telecommunication, email and use of social media to name a few. Using the new media form, Jeff was able to connect to everyday people and gain their attention quicker because he presently there, his volunteers and him would call the voters, in return gained a following because the other political were using their name as a means to win and the traditional form of media to connect to voters. Traditional media includes the use of the newspaper and the classic political debate. Big name politician in this election almost lost in this election because they did not try to connect more with the people, now you see politicians always with people, either giving a speech, going door to door, using social media more to connect. But whenever using social media or the internet always be mindful of when things go up and what response will come out of posting, so many candidates have media consultants to help keep a positive media

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

    In today’s modern time, social media has a huge impact on political environment. How the World Changed Social Media claims, “ Such political activity as there is on social media is usually at a national level and is conducted mainly by supporters…” (Miller 142,143). Social media presents a national level bias. During the last ten years, politics has gained much traction on these sites.  For example, campaigns for national

In fact, the 2008 presidential election has even been coined as the “Facebook Election”. Although the concept of social media was still on the rise, social media sites such as Facebook, Twitter, or YouTube were not completely unaware of their role/leverage in American electoral politics. In fact, during the presidential campaign, each site found their own way to encourage users to discuss the election or issues contained

Advertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort “10 miles ahead.” American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the people for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies through the use of public radio (Walsh). In the 1952 presidential race, Dwight Eisenhower promoted his campaign by creating political advertisements on TV (Fowler, Franz, Ridout). Since then, not only have radio and TV advertisements been a defining aspect of presidential elections, but also, social media, a more modern avenue for politicians. This has become one of the most effective campaigning strategies in modern day elections. President Obama’s 2008 presidential race is one of the most significant examples. Obama made history by taking advantage of the social media outlet and successfully reaching audiences who previously were not targeted by the previous standard tactics. Historically, Presidential candidates have gained dependence on using advertisements and social media to promote their platform and qualifications of becoming president. Today, there is an increasing necessity to master these campaign strategies in order to communicate effectively with the American citizens.

The influence of the media is not only too powerful, it also comes with a degree of skepticism. Media is agreed to be a entertaining and helpful phenomenon that todays consumers may receive content through newspaper, television, radio, magazine, video, and the internet. This spectrum of entertainment platforms along with the mass appeal drawn by the national election innovates a massive market, but the ownership remains in very few hands today. Major support for the dominant media companies are almost exclusively between banks, the government, and other larger organizations (Clarke, 21). All three of these players driven by quantity, this puts a pressure on media outlets to firstly attract, and secondly inform. In her examination of the leap to social media during the 2011 federal elections, Beange and Roebuck suggest that top-notch marketing techniques take a clearly primary position over the ‘information-heavy’ side of campaigning.

Over time the United States has been molded by new technology, and American politics were no exception. Throughout history the political process in the United States has been greatly altered by advancements in technology; mail, radio, and television(elements in a series) have all shaped the way the public sees politicians in monumental ways. Recently a new factor has made its mark on American politics: social media. The use of social media by politicians and citizens has had repercussions that echo throughout the political sphere. The introduction of social media altered the landscape of American politics forever. Now more than ever before, it is harder to find the truth and even easier to hide from

The 2008 presidential election was the beginning of a new era in politics4. While media such as television and newspapers focused on Obama’s race and birthplace, the now elect president was focusing his resources on the internet. Particularly social media, such as Facebook. His efforts were worthwhile, seeing how he overcame all obstacles and won the election. It proved social media’s, and the internet’s, true reach and power, as well as how intelligent Obama was in arguably being one of the first few politicians to tap into its true potential. His application of rhetoric in this new platform was ingenious, and it convinced the American people that he was a capable, modern man; an appeal that many established but older candidates lacked at the time.

Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.