Case Analysis Jones Blair

1) Janmar Coatings markets its paint and sundry items in over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana from its plant and headquarters in Dallas, Texas. The 11-county Dallas-Fort Worth (DFW) is a major business and financial center in the company’s service area. The company distributes its products through 200 independent paint stores, lumberyards, and hardware outlets within the Dallas Fort-Worth area with sales distributed evenly between DFW

AutoZone’s primary industry is best categorized as the auto parts retailer industry since they sell an assortment of brand name and private label auto parts to consumers and commercial customers (Parnell, 2008). As a result, AutoZone’s primary industry would include companies such as, O’Reilly’s Auto Parts, Advance Auto Parts, Napa Auto Parts, and a litany of small family owned businesses that specialize in selling auto parts. AutoZone’s secondary industry includes a plethora of companies, such as, new car dealerships, giant discount stores like Walmart and Target, convenience stores, and Amazon, since they sell a multitude of products also sold by AutoZone and other stores in their primary industry. Therefore, the auto parts retailer industry

In the paint market there are three different main areas; those are architectural paint, original equipment manufacturing (OEM) paint and special-purpose paint. Architectural paint is the category that mostly reaches out to end costumers of the non-professional kind. The other two categories are more aimed to find itself end up on a professional market for different purposes. Therefore, architectural paint is often called “shelf goods” because one can find it in general purpose stores.

The US market is divided into two kinds of companies. The large multinationals such as Nestlé, DANONE, Pepsi and Coca-Cola, which generates more than 95% of the sales and the very small companies (less than 10 employees) which generate less than $10 millions. (IBWA)

The second is the replacement tire market. This segment of the market accounts for 70 to 75

Commercial Interior and Exterior landscaping segments will be very different. One is going to have lots of outdoor space for our product placement and others will need limited internal space for a light presentation. In an attempt to find the number of office buildings; with waiting rooms or with receptionists or simply the total amount of office building in Los Angeles, it seemed that the information was not categorized in any reasonable fashion to get a numerical answer from a search of: How many office buildings are in LA? Therefore, several searches for specific types of office spaces in use doing business became the key to finding a numerical number of offices with some sort of waiting room that could be a target market for

in the U.S. with more than 8.1 billion in annual sales. AutoZone continues to expand in growth

TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31 31 32 33 34 35 36 36 37 37 38 39-40

I believe this is an attractive industry because there is a possibility of making good profits due to buyer’s demand is daily increasing, there are low entry barriers, and technological advances are contributing to grow the industry. Although there is a high threat from potential

(bank can be used for a prime example), the businesses are aesthetically different, but the base is

The industry is at a growing phase of development. Given its wide product range, there is enormous room for growth in

the U.S. market (Stoklosa, 2016). This is important to know for the American Auto Industry

Market segmentation is the process of dividing the market into various segments which maybe on the basis of demographics, psychographics, behavioural or geographic factors (Philip Kotler, 2012). For instance, Britvic may break down its market into groups based on age such as children (those who are under 18) and older consumers (those who are over 50). People in one segment share similar characteristics, attitudes. In this example, the ones in the children segment may prefer flavours like strawberry, may like nice, attractive packaging than other segments like older consumers.

Describe your marketing mix for the company and its products or services. You should include a range of options for varying the marketing mix and address the following;

Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. (Definition of Market Segmentation). Below are some of the criteria can be used to identify different market segments: