Jones Soda Company Essay

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

The existing concentrate business is largely controlled by Coca-Cola Company (Coca-Cola) and PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure.

Jones Soda was the hippest soda in town, gaining a substantial fan base within the hip crowds of the underground scene. They connected with their consumers by being quirky and leaving the mainstream attitudes that most soda companies have created, in the dust. Established in 1987 in Canada Jones Soda relocated to the Grunge scene of Seattle, by the mid-2000s the company had grown quite a bit and by 2006 their revenue had increased by 16 percent.

I would purchase a bottle of Jones soda after reading this article, for many reasons. First, I like the idea that Jones came up with to allow their customers to send in their photos or quotes to be featured on the bottle. I like this idea because as a customer it intrigued me and made me want to go and purchase a bottle of Jones soda. Secondly, I enjoy the curiosity that the flavours spark inside of me, I give my vote for uniqueness to Jones for that. I enjoy these surprise flavours because you cannot predict on what the taste experience for a flavour like shag-carpet will be like so you’re left dying to try it! Thirdly, I would buy a Jones soda because of their creativity to try new things. For example Coca Cola has had the same product for

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

The impact sugary sodas have on our bodies is known by everybody. But this didn’t stop people consume large quantities of sugary beverages. This is what the change observed in the consumption of such drinks appears to be curious. In accordance with the report, the average American has cut down on soda consumption by 25 percent in the last 25 years.

Most all sodas or soft drinks consist of the basic, carbonated water, sugar, and caffeine. Colas, in particular, were originally just a mixture of extracts of the coca leaf and the cola nut blended with sugar water (1). Though, nowadays, the natural sugars that were originally used, have been replaced by high fructose corn syrup. According to ConsumerReports.org,in 2009 the average american consumed approximately 35.7 pounds of high fructose corn syrup showing the great prevalence of this overused, unhealthy ingredient (3). Though, why would so many producers put an ingredient so detrimental to the consumer’s health in their products? High fructose corn syrup is not only cheaper than organic sugars, but it is also sweeter meaning much less

In america people drink sugary sodas every single day. Just because we put labels on our drinks warning everyone that it can cause these things like diabetes and obesity. If someone likes a soda it doesn’t matter what’s in it. I think if i like something so much i would probably already know what is inside it and what the drinks can do to me. Labels will not help people stop drinking the sodas, it will just let them know what lies ahead.

Diabetes is an epidemic spreading throughout the United States. 29 million people in the United States currently live with diabetes. (“Center for disease control and prevention”, 2016). Coca Cola and Pepsi are two of the top soda distributers around the globe. Coca Cola has been a company since 1886 (“The History of Coca Cola”, 2014). On the other hand Pepsi has been avaible to the public since 1965 (“History of the birthplace”, 2013). These two companies have had over one hundred years combined to advertise, and sell their extremely un-healthy sugar filled beverages. That has aided the diabetes epidemic that is currently in the United States. If one consumes too much soda they will begin to have many health problems, which

How many times are people at a restaurant and their waitresses continuously refill their glasses of soda? Soda is one of the most popular drinks that people consume on a daily basis. There are many different flavors and types. The most common types include Pepsi, Coke, and Dr. Pepper, each including diet and zero. Many people only think about the sugar correlating to caries and not the acid. Citric acid and phosphoric acid are the main acids found in soft drinks. Phosphoric acid is a corrosive acid found in many different forms. It can be found in fertilizers, soaps, dyes, polishing metals, and other food products (Singleton, 2015). Many people believe that diet soda is better for them because of less calories and sugar; however, there are many artificial sweeteners and

Coca-Cola also wants their consumers to know that they have partnered with Boys and Girls Club of America, to help promote a healthier and more active lifestyle as a way to help combat childhood obesity. In addition to partnering with Boys and Girls Club of America, the Coca-Cola Company has also partnered with doctors and nutritionists to discover ways that they can offer healthier options within their product line. Coca-Cola’s advertisement also lets their American consumers know that by partnering with doctors and nutritionists, they have discovered natural and healthy alternatives to sugar that they have now implemented as a way to reduce

Jones Soda Company was founded by Canadian ski instructor Peter van Stolk. The soft drink company was not being sold alongside other larger reputed brands such as Coca Cola or Pepsi. The soft drinks were sold in skateboard shops and tattoo parlors to consumers who were looking for a drink that matched their lifestyle. Its unique style was evident by its use of bottles that resembled classic beer bottles and by pricing higher than for regular soft drinks.

big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.