Journalism and the Internet

2295 WordsDec 22, 201210 Pages
Journalism and the Internet The development of new technologies and mass media influenced dramatically modern culture. In actuality, people spend a considerable part of their life while watching television and surfing Internet. At the same time, today, mass media become more and more diverse offering the audience different products in order to attract a possibly larger amount of viewers. In such a situation, many companies operating in entertainment industry and television attempt to conduct marketing researches and develop effective marketing strategies to introduce their products to the mass audience. For this purpose, they use a variety of tools, such as questionnaires, audience measurements, ratings, face-to-face interviews and…show more content…
In addition, the Internet allows journalists to communicate with their audience. What is meant here is the fact that unlike other mass media, the Internet is truly interactive to the extent that journalists and audience can exchange ideas freely without any significant limitations. For instance, journalists can receive a feedback from the audience in a matter of minutes after the material they have prepared is published on the web. In such a way, journalists can receive the feedback from the audience and develop their professional work taking into consideration needs and wants of the audience or simply sharing their ideas with the audience attempting to persuade the audience, and so on. In other words, the Internet is becomes not just a means of bombardment of the audience with information that leads to the overwhelming impact of media on the consciousness of people. Instead, the Internet becomes the means of communication between the audience and journalists. The commercialization of modern media affects the work of journalists and the development of mass media at large. In this respect, it should be said that some specialists have a very interesting and original view on the influence of advertising and mass media on consumers and on consumers themselves. For instance, Naom Chomsky treats consumers as product. In order to understand his point of view it would be enough to study
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