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Essay on Jp Morgan Chase

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J.P. Morgan Chase Case Write-Up

I. Case Summary

The passing of the Financial Services Modernization Act of 1999 repealed the Glass-Steagall Act, and the rescinding of the 1956 Bank Holding Company Act. “The legislation spurred a flood of mergers and acquisitions” by permitting banking, insurance, and securities firms to be affiliated/associated with one another, as a result it became extremely profitable and advantageous for financial institutions to consolidate and diversify their holdings. In doing so a financial firm was capable of offering a multitude of financial products and serviced through one encompassing entity. The particular market segment that this case analysis discusses is the J.P. Morgan Chase credit …show more content…

Because of the nature of the distinctiveness of the products offered, once a market niche is saturated it because very difficult for competition to enter.

III. Factors Contributing to Strategic Issue

(a) Industry Analysis
Buyer (Very High Bargaining Power): The individual buyer segment is the largest of the three segments of the credit card customer market. The threat that the buyers represent is their ability to force prices and quality down. Furthermore, due to the plethora of alternative products the switching cost for the customer is very low, as noted in this case, buyers possess a high bargaining power which results in higher operating costs resulting in a deduction of profits.
Supplier (High Bargaining Power): Credit card companies are a part of a larger portfolio of companies that are held by large commercial banks. As a result of mergers and acquisitions investment banks entered into the credit card market sector. CCS comprised 29% of the earnings for J.P. Morgan Chase’s commercial banking division, where J.P. Morgan is the financial holding company. Despite the fact that the credit cars sector has few players and is saturated, there are still opportunities for growth, through international and portfolio expansion.
Substitute (High Threat Level): As the saying goes “Cash is king”, showing that cash is always an especially strong substitute. In regard to other credit products; the

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