J.P. Morgan Chase Case Write-Up
I. Case Summary
The passing of the Financial Services Modernization Act of 1999 repealed the Glass-Steagall Act, and the rescinding of the 1956 Bank Holding Company Act. “The legislation spurred a flood of mergers and acquisitions” by permitting banking, insurance, and securities firms to be affiliated/associated with one another, as a result it became extremely profitable and advantageous for financial institutions to consolidate and diversify their holdings. In doing so a financial firm was capable of offering a multitude of financial products and serviced through one encompassing entity. The particular market segment that this case analysis discusses is the J.P. Morgan Chase credit
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Because of the nature of the distinctiveness of the products offered, once a market niche is saturated it because very difficult for competition to enter.
III. Factors Contributing to Strategic Issue
(a) Industry Analysis
Buyer (Very High Bargaining Power): The individual buyer segment is the largest of the three segments of the credit card customer market. The threat that the buyers represent is their ability to force prices and quality down. Furthermore, due to the plethora of alternative products the switching cost for the customer is very low, as noted in this case, buyers possess a high bargaining power which results in higher operating costs resulting in a deduction of profits.
Supplier (High Bargaining Power): Credit card companies are a part of a larger portfolio of companies that are held by large commercial banks. As a result of mergers and acquisitions investment banks entered into the credit card market sector. CCS comprised 29% of the earnings for J.P. Morgan Chase’s commercial banking division, where J.P. Morgan is the financial holding company. Despite the fact that the credit cars sector has few players and is saturated, there are still opportunities for growth, through international and portfolio expansion.
Substitute (High Threat Level): As the saying goes “Cash is king”, showing that cash is always an especially strong substitute. In regard to other credit products; the
Competition is quickly encroaching on SunTrust’s territory. The financial crisis helped rivals gain more presence in SunTrust’s core markets through key acquisitions. BB&T bank, one of SunTrust’s main competitors, recently increased its presence with its acquisition of Florida-based BankAtlantic. This acquisition increased BB&T’s deposit market share to 6th in the Miami market. (BB&T Corporate Profile)
JPMorgan Chase is one of the oldest financial services company dating back over 200 years. It has $2 trillion in assets and operations in more than 60 countries. JPMC’s corporate strategy is it provides services and products in major capital markets. JPMorgan Chase, well known nationally and globally, is leading in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.
Capital One was founded on the vision Richard Fairbank and Nigel Morris had regarding the potential profitability that could be made from customizing credit card products based. “Capital One now is one of the largest issuers of master card and visa credits in the world.” Recently, due to a new marketing campaign, Capital One predicts an increase in demand for fund loan approval. Based on the current levels of capacity, the loan department will not be able to accomplish their targeted goal of 700 applications per month. Our proposed plan is aimed at accomplishing a higher level of utilization and capacity through modifications on the current loan approval process. Since
Lower inflation makes the market more stable, enabling JPMorgan Chase customers to get credit at a lower interest rate. “Government green drive also opens an opportunity for procurement of J.P. Morgan Chase products by the state as well as federal government contractors.”, which means new tax policies may have a significant impact on the way they operate and provide new opportunities for more profitable capabilities for existing participants such as JPMorgan Chase. The new technology provides opportunities for JPMorgan Chase to implement a differentiated pricing strategy in new markets. This will enable the company to maintain its loyal customers with good service and attract new customers
J.P. Morgan Chase & Co. Is a conglomerate company with a very specific purpose. According to their website, the mission and values of J.P. Morgan Chase is "To be the most profitable, respected and influential investment bank in the world for the long term." To adequately quantify a company's mission or its vision, the firm must first determine, at the strategic level, what its core principles are. J.P. Morgan Chase is a firm with very specific business principles that they believe are at the very core of achieving their mission. Many of these basic principles include: Aspire to be the best, Execute superbly, Build a great team and a winning culture. (J.P. Morgan business goals).
In the 1890’s, J.P Morgan was famous for helping the government out of the Panic of 1893. While doing this, he made a lot of extra money in the process. This caused a lot of negative controversy in the public, and the people began to doubt the government's liability. From the book Grover Cleveland, a Study of Courage, the author comments, “hard handed Americans believed that Cleveland... had sold the credit of the republic to the Morgans… and had pocketed a share of the price. Their vituperative anger was additional evidence of a sectional and class bitterness”(Nevins 665). This shows the side of the story from the perspective of an American citizen. On top of that, Morgan refused to tell the public how much money he made from helping the
In 1871, the banking house of Drexel, Morgan & Co. was established by John Pierpont Morgan. "Twenty four years later it was renamed J.P. Morgan & Co., which it was to remain until the firm's purchase by Chase Manhattan in 2000. (Hughes 23) At this point, Chase Manhattan was the largest banking company in the United States. This was a far cry from the 1980's when Morgan "boasted the largest market capitalization of any American bank and was more expensive to buy than Citicorp. (Hughes 11)" While J.P. Morgan could not imagine the path banking would take in the U.S. with his passing in 1913; his banking house would have a strong hold on American banking for much of the 20th century. The introduction of bank holding companies and certain laws
John Pierpont Morgan was born on April 17 1837. The Morgan family was a rather influential family, J.P’s father was a successful business man and HIS father was a successful Wall Street banker. When john was thirteen his father was invited to be a partner in the London banking business owned by dry goods merchant George Peabody. Than young J.P. was taken out of the Boston’s English high school and was enrolled into a private school in Switzerland where after two years he was transferred to the University of Gottingen in Germany. In 1857 the now twenty year old J.P. was installed by his father into Duncan Sherman and co (Peabody’s American representive). Than from 1860 to 1864 he acted as an agent in New York for his fathers firm renamed J.S. Morgan and company upon Peabody’s retirement in 1864. In 1871 he partnered with the Drexel’s of Philadelphia to form the company of Drexel, Morgan and company. After the death of Mr. Drexel the firm had the original name changed
The Glass-Steagall Act of 1933 that defined the roles for commercial banks, investments banks and insurance firms was over ridden by the Gramm-Leach-Bliley Act (1999) which repealed the provisions that restricted affiliations in financial institutions. Hence one solution is to overcome the incentive problem and the conflict of interests that arise when financial institutions simultaneously undertake financial activities of varied nature.
J.P. Morgan Chase – The Visa Banking and Corporation JPMorgan Chase is one of the oldest financial institutions in the United States, with a history back over 200 years, being the leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. As a global financial services firm with operations in more than 50 countries, JPMorgan Chase & Co. combines two of the world’s premier financial brands: JPMorgan and Chase. The firm is a leader in investment banking; financial services for consumers, small business and commercial banking; financial transaction processing; asset management; and private equity. A component of the Dow Jones Industrial Average,
In 1999 the United States Congress passed the Gramm-Leach-Bliley Financial Services Modernization Act which finished off the repealing process of the Glass-Steagall Act of 1933 (Moffett, Stonehill, & Eiteman, 2012, p. 114). The Glass-Steagall Act had imposed barriers within the United States financial sector, where commercial banking entities were separate from investment banks. This meant that commercial banks were able to operate in higher risk activities that were traditionally reserved for the investment institutes. Commercial banks were now able to directly offer their customers a wider array of loans, including creative mortgage arrangements.
Competition is seen as a major obstacle when talking about a saturated market. A saturated market usually means you have several competitors to deal with. Over time, as a market begins to be more attractive to suppliers and new companies look to target the same customer base. The competition that a company faces, will need to put in more cash to spend and stand out, likewise the more difficult it will be to get a substantial portion of the industry. If the products that a company offers are very similar to other products from its competitors, the market may be saturated because of too many local suppliers. Competition is good for a business when it provides varieties and attractions for potential customers. Although, sales may decrease if competition
What Is Strategic Management a process for defining and addressing the management implications of an organization's strategic and operational plans? A long-term context for short-term activities. Strategic management is the analysis of the work done by the management of an organization on behalf of the owners. It gyrates around expressing the purposes of the organization and coming up with an appropriate mission and vision statement. Mission and vision statement together are used to help develop policies and plans to be used in long term and short term goals often categorized as projects or programs. It also involves the right resources of management to ensure that the business profit are maximized to grow the company. Strategic Competitiveness
Morgan Stanley has earned a worldwide reputation for excellence in financial advice and market execution. Today, Morgan Stanley is employing over 51,000 members in about 27 countries connect people, ideas and capital to help their clients reach their financial needs and future goals. (http://www.morganstanley.com). Ever since the year 1997, Morgan Stanley has joined forces with two respected organizations. Morgan Stanley, which was established in New York in 1935 combined with Dean Witter, which was as big and well-known as Morgan Stanley. Dean Witter was established in 1924 in San Francisco. Due to the fact that they have become more powerful by combining each other’s advantages in the
American Express began as a freight forwarding company in the 1850s, then repositioned as a travel agency, a financial and consulting services company. By recognizing that technology has changed the way people communicate and transact with one another, American Express understands the scope and role of internet technology on the travel market. The corporation turned itself into the booming sector of online services and became an interactive business player in a wide array of services. Today, American Express, known as Amex, is a multi-billion dollar corporation that has reshaped its services and operates more than 1700 travel service locations in over 130 countries across the globe.