Judy Craymer Case Study Case Studies

ASSESSMENT: 1 MANAGING ENTERPRISE IN THE HEALTH CARE SECTOR A) A real entrepreneur can take an idea and that can be change in to a service or product according to

In this assignment I would be discussing a case study Angry birds and Zeo which is about the production of angry bird and where it originated from. The popular mobile game was invented by Three finish students .The case study ask personal opinions about the production and the perseverance of

Table of Contents Table of Contents 1 Executive Summary 2 Literature Review 3 Critical Analysis 6 Conclusion 10 References 11 Appendix 13   Executive Summary There are more than four million small business organisations all over the UK and they are contributing half of the UK’s GDP and UK’s employment. Hence, marketing for small businesses is seemed to be neglected (Department for Business Innovation and Skills, 2012).

Introduction Entrepreneurship is an attractive career choice. Most of people think of creating a new business, they think of beginning from scratch, developing your own idea and building the company from the ground up. But starting from scratch presents some distinct disadvantages, including the difficulty of building a customer base, marketing the new business, hiring employees and establishing cash flow, all without a track record or reputation to go on. Therefore, there are many decisions to be made before creating a new business (Rajiv Kumar, 2016).

Introduction Entrepreneurship is difficult to define throughout its history research. Even nowadays, this concept is still a debatable point (Rajendra, et al., 2017). Based on four decades of research, Gartner (1988) concludes that entrepreneurs are founders of new firms. Shane and Venkataraman (2000) consider entrepreneurship as “a new venture’s risk-taking endeavor seeking an opportunity” and Fortunato (2014) adds innovative value into the concept of entrepreneurship. Thus, research on the definition of entrepreneurship continue. According to those diverse views, I will interpret six unique entrepreneurial characteristics and theoretically analyze each one. Risk taker, need for achievement and proactivity as my strengthens will be illustrated with my experience. Innovativeness, internal locus of control and tolerance for ambiguity are my weaknesses, thus I will describe relevant successful Entrepreneurs’ experiences.

Entrepreneurship refers to the act of investing in productive capital and assuming risk for productive ventures. An entrepreneur is an individual who purchases factors of production and combines them to produce consumable output. Entrepreneurs are distinguished from capitalists- who rent out capital to entrepreneurs- and workers, who sell their labor to entrepreneurs. Entrepreneurs are indispensable to the functioning of any economy. Entrepreneurs grow economies by creating new output, increase efficiency in economies, allocate society’s resources efficiently, and serve consumers and job-seekers.

Introduction The meaning of the word "entrepreneur" has a long history of transformation: from to do something, to work, and then to gradually include various attributes such as risk bearing, requiring skill sets, innovation and being profit-centered. (Cowdrey, 2012) The word changes. So does the group of people represented by the word and their mindset, which has become a research highlight over a decade. As scientists and researchers are making progress, the general characteristics of how expert entrepreneurs think have been summarized and professors have been making attempts to lecture people the essence of such mindset so that more individuals are able to contribute to the society. This essay is focused on the mentioned two aspects: features of typical mindset of successful entrepreneurs and how these can be developed.

Critically evaluate the role psychological theories play in our understanding of entrepreneurial study: Psychological theory has been used to better understand an individual’s willingness and ability to become a successful entrepreneur in society. It is widely recognised that entrepreneurs are a major source of economic growth and financial benefit for society; as such it is useful to understand the psychological traits and drivers behind a successful entrepreneur to encourage more people to become entrepreneurs for the benefit of society. There are two major psychological theories that are useful and also criticised in the understanding of entrepreneurship; these are the trait approach and the cognitive approach.

Choose 1 answer A. Controller B. Pacesetter C. Intrapreneur D. Franchiser C X 21. Why is innovation an important element of entrepreneurship? Choose 1 answer A. Allows the company to meet industry benchmarks B. Creates unique and different products or services C. Buffers the impact of changes in the legal environment D. Reduces marketing costs for the company X A X 22. Most successful entrepreneurs exhibit certain characteristics. Some entrepreneurs are open-minded, able to learn quickly, and skilled at conceptualizing.

Entrepreneurship is related with the capability of recognition and evaluation of opportunities, allocation of resources and growth. Moreover, entrepreneurship has been taken as an organisational notion that contains three magnitudes: Modernisation, Bear risks and Practical alignment. It has been confirmed that the companies that were engaged in entrepreneurial activities are now most successful and efficient.

First of all, students and young entrepreneurs should understand that they are not the first or the last, who do such business. That means that a lot of data - studies, advices, stories of successful and unsuccessful forerunners - could be found from a variety of sources. However, one should also understand that every business has its own path with own decisions, communications and methods of bypassing problems – each and every firm is always in its own set of circumstances that require specific actions. When one learns, steps can be repeated after someone, when one does a business, he/she takes a role of a trail blazer, who has to discover the essence. This is not the only concept an entrepreneur should understand and there are specially adopted programs, provided in various colleges, including Paul college at UNH, that allow students to develop their own businesses being guided by their instructors (Laura Hill).

Francisco Cantor, Booth ’16, was bitten by the entrepreneurship bug during his undergrad days. He built a company for importing and distributing mobile phone accessory in Venezuela. The company was a huge success. He sold it off after some time, and tried to venture into another vertical- Retail. This venture turned out to be a total failure. Upon reflection he realized that the offerings were too high end compared to what people were looking for.

There exist four main approaches about what entrepreneurs distinguishes from managers: (1) creation of new organizations, (2) high-growth, high-wealth-creating businesses, (3) innovations and creation of new products and markets, and (4) recognition and pursuit of profitable opportunities. The underlying assumption is that wealth creation is a

Entrepreneurial cognition refers to the knowledge structures that people use to make assessments, judgments, or decisions involving opportunity evaluation, venture creation, and growth (Mitchell, Busenitz, Lant, McDaugall, Morse, & Smith, 2002). It is the approach that is characterized by the study of the type of cognitions among others that could help to define the entrepreneur, explain entrepreneurial behaviours in relation to identification of business opportunities and growth, success in business, and distinguish entrepreneurs from other

In this paper, I will be talking about my findings from this past month on being an entrepreneur. I n addition, I will touch base on Nikki Durkin and her epic failure with 99 dresses along with lessons learned to be successful. To follow, I will talk about the start up company Garner’s Garden based out of Maryland and the interview with its owner Phil Garner as he shares his experience.