Julie's Biscuit Background

The products/services offered are a large supermarket, a wide range of food and non-food e.g. cd/video, books, pharmaceuticals, a cook shop, food includes:- bakery, meat, fish produce, dairy, frozen foods, tinned/packets, also a customer restaurant and a petrol station.

Any business, no matter what, is going to fail if the product is not of good quality. You wouldn’t watch a poor quality movie, or eat a meal that wasn’t to your taste. So a business needs to work hard to ensure that their produce is of high quality, and Bakers Delight does so by making their products fresh and in good environments. Through quality food, Bakers Delight has stayed, and remained Australia’s most successful

Wilson’s Bakery is a friendly café business that serves great products located in Alaska. Since the climate area is usually cold, some of the products will consist of hot herbal tea, variety pastries, soups, etc. The objective of this company is to build a strong market niche in the suburban development because there is minimum experience within the market area. Presently, the area has some restaurants and a few bakery cafés. Wilson’s Bakery will serve all its customers lower, middle, and upper income by providing its products within reasonable prices and rendering services that will put a smile on the face of its customers.

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

My dog Peyton has severe allergies , which affected him to not use any store – bought dog treats. Peyton allergic reation to dog treats had inspire me to start my own business to make all natural and hypoallergenic dog treats for any dogs who suffer from severe allergies . “ Peyton Approve “ company was established in 2005 and has been around 10 years with booming sales . To expand my doggy treat business to be moresuccessful, it would be best to open up a dog treat bakery . The only problem that’s holding me back from opening up the bakery is not having enough money . This memo will discuss the importants of why my business is ready to receive it’s own bakery by analyzing the accountant reports to show in numbers of how well my store can handle paying expenses , debts , while operating a business .

It was an unusually hot summer day in July and Julie Chillers was driving down the road about sixty miles an hour listening to her Gospel music when all of a sudden she heard a siren.

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

2. Keeping up great quality in perishable classification is a test. (Whitening of chocolates and lacking stockpiling conditions hampers brand picture.)

Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).

The Secret recipe’s real corporation name is Secret Recipe Cakes &Café Sdn.Bhd. Dato’ Steven Sim is the founder of Secret Recipe and their first outlet in SS2, Petaling Jaya; in 1997.They are locally registered companies under Companies Commission of Malaysia. Secret Recipe is a lifestyle cafe chain has become a household name following its debut 1997. It is a Malaysia born franchise Business.The Company has registered an impressive double-digit growth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe has successfully established its brand name in Malaysia, Singapore,

The performance of Asma Cake House rose rapidly after their products was advertise in social media that was made by past researcher and slowly gain its momentum from there where their sales is steadily increase year by year. Based from the interview session, Mr Abu stated that usually during festive seasons such as Hari Raya, the cakes sales are usually increase. However, due to high demand from the customer during the festive season, the shop is usually become chaotic and some customer did stole the cakes. If the case of theft is getting frequent, this shop could incur loss and in the long term, it could affect the market performance as a whole. The company can allocate some budget on security purpose such as hire more workers to monitor the shop especially during festive season. The second recommendation is by change their customer service that is by using a request form. By this method, the customer’s service can be improved. Instead of the customer take the cake by themselves, they can ask the worker to pick up the cake that they wanted. Beside reducing theft cases, this also can ensures the functionality of the machinery such as cellar where all the cakes

Specialty Food and Beverage company (SF), which founded in 2004 in Denmark, mainly covers foods and beverage, restaurants and hotel area. Recent years, the company had faced several problems which lead SF to an embarrassing situation. This assignment will introduce SF’s current issues, analyze the decision and then discuss the solution way which chose by SF’s high level management team.

After the financial tsunami, the GPD of Hong Kong increased. According to the website DimSum, “Hong Kong's gross domestic product (GDP) expanded by 2.6 per cent in the fourth quarter of 2009 after four straight quarters of negative growth.”. This will have a positive growth in the average annual salary of the working sector. As a result, more people are willing and able to purchase food from Café De Coral. The profitability will increase.