Junk Food

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Fighting Junk Food Marketing to Kids: a toolkit for advocates

Fighting Junk Food Marketing to Kids: a toolkit for advocates

Berkeley Media Studies Group

Contents
1 Introduction Why we developed this toolkit, how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertising Product Place Promotion Price 4 Solutions: What can local communities do? Product Place Promotion Price

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Discussion Guide, Activities, and Worksheets Video Discussion Guide Including questions on the problem and possible solutions,
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We also thank our partners in the Healthy Eating, Active Communities (HEAC) Initiative: California Project LEAN CANFit Common Sense Media Partnership for the Public’s Health PolicyLink Prevention Institute Public Health Institute Public Health Law Program Samuels and Associates Strategic Alliance We especially appreciate the excellent work of the California PanEthnic Health Network and Consumers Union, and their report Out of Balance: Marketing of Soda, Candy, Snacks and Fast Foods Drowns Out Healthful Messages (September 2005), which contributed to the conception of this toolkit. We thank the Public Health Law Program for helping us understand the legal implications of various strategies to combat marketing. We thank Prevention Institute and Strategic Alliance for allowing us to use some of their Rapid Response Network talking points in this toolkit. We dedicate this toolkit to the local advocates in HEAC communities across California who are making their communities places where healthy eating and active living are the natural thing to do: Baldwin Park Chula Vista Oakland Santa Ana Shasta South Los Angeles

Katie Woodruff, MPH Berkeley Media Studies Group Berkeley, California www.bmsg.org August 2006

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Fighting Junk Food Marketing to Kids | bmsg.org

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Fighting Junk Food Marketing to Kids | bmsg.org

2 Food and Beverage Marketing: Targeting our kids

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Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’

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