Fighting Junk Food Marketing to Kids: a toolkit for advocates
Fighting Junk Food Marketing to Kids: a toolkit for advocates
Berkeley Media Studies Group
Contents
1 Introduction Why we developed this toolkit, how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertising Product Place Promotion Price 4 Solutions: What can local communities do? Product Place Promotion Price
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Discussion Guide, Activities, and Worksheets Video Discussion Guide Including questions on the problem and possible solutions,
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We also thank our partners in the Healthy Eating, Active Communities (HEAC) Initiative: California Project LEAN CANFit Common Sense Media Partnership for the Public’s Health PolicyLink Prevention Institute Public Health Institute Public Health Law Program Samuels and Associates Strategic Alliance We especially appreciate the excellent work of the California PanEthnic Health Network and Consumers Union, and their report Out of Balance: Marketing of Soda, Candy, Snacks and Fast Foods Drowns Out Healthful Messages (September 2005), which contributed to the conception of this toolkit. We thank the Public Health Law Program for helping us understand the legal implications of various strategies to combat marketing. We thank Prevention Institute and Strategic Alliance for allowing us to use some of their Rapid Response Network talking points in this toolkit. We dedicate this toolkit to the local advocates in HEAC communities across California who are making their communities places where healthy eating and active living are the natural thing to do: Baldwin Park Chula Vista Oakland Santa Ana Shasta South Los Angeles
Katie Woodruff, MPH Berkeley Media Studies Group Berkeley, California www.bmsg.org August 2006
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Fighting Junk Food Marketing to Kids | bmsg.org
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Fighting Junk Food Marketing to Kids | bmsg.org
2 Food and Beverage Marketing: Targeting our kids
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Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’
In the article “How Junk Food Ends Obesity,” David H. Freedman, an author and writer, discusses the pros and cons that weight engages in people all around the world. Freedman’s purpose is to solve society’s issue with obesity rates increasing by pushing and pressuring more processed food industry to be healthier. He incorporates ways for customers to eat what they like, but in a healthy way. This article, in my eyes, impacts many individuals that do struggle with weight in a time in their life. Freedman originates with a plan that if he can find a way to push healthcare system to eat better, business will expand. Not only will business expand, but more people will become healthy by eating the same food but without it being processed. His plan is to create a wholesome food movement that could work better, reducing the chance of obesity rates increasing.
According to the WHO (World Health Organization) the health of the people in the United States has not always been the greatest. With an obesity rate of 33.9 percent, which translates into over 106 million obese Americans, this has caused many problems to arise and impact the daily lives of Americans. Many have tried to help in regards to this issue by improving school foods or attempting to encourage more physical activity. Unfortunately, these may have helped but only in a small scale. However, a fellow at the Union of Concerned Scientists, Mark Bittman believes that he may have a definitive solution. On May 25, 2016, in “Taxing Sugar to Fund a City” New York Times food journalist, Mark Bittman, by using the taxing of sugary beverages in Philadelphia - America’s poorest big city - earnestly
This chapter offers a higher level of education. From the high school student, college student to a part of Teacher Corps, and now Mike Rose works for EOP, becomes a tutor in UCLA. Throughout this chapter, I can see the view of education of the author changes time by time. He is now facing with the highly successful students and the main problem here is how unprepared they are. Actually, I used to have that problem, it is not easy to integrate into new environment. In addition, I was struggled and stressed so much when I got really bad result in the first few tests in the first year in high school even I kept asking question and memorizing the whole lecture but now, I understand the problem was all about the study styles. Besides, I find out
For my priority policy issue I have identified National Alliance for Nutrition & Activity coalition (NANA). Within the legislative and executive branches of government NANA endorses a better understanding about the importance of healthy eating, physical activity and obesity control to the nation's health and health-care costs. The efforts of NANA includes, supporting effective education and promotion programs, advocating adequate funding for programs, and promoting policy and environmental changes that help Americans eat better and be more physically active. After a decade of national, state, and local advocacy to improve the nutritional quality of school food, NANA coalition made a successful effort to pass the heathy, hunger free kids act.
The U.S. Preventive Services Task Force encourages rigorous behavioral dietary counseling interventions for adults with hyperlipidemia and other known cardiovascular and diet-related chronic disease such as diabetes (Healthy People.gov, 2011). Creating nutritional and physical activity worksite programs assist in the Healthy People 2020 objective to reduce the incidence of obesity. Another strategy to decrease the occurrence of obesity is to educate families on the importance of reducing the amount of time spent watching TV, movies, playing video games, or searching the Internet. To support families, alternative physical activities should be recommended and available for families. In an effort to fight obesity, Kent county needs increased public awareness of healthier food choices, availability of local fresh fruit and vegetables, and engaging in regular cardiovascular or strengthening exercise. This can be accomplished by a health fair sponsored by Bayhealth Medical Center, partnering with local farms, such as Fifer Farms, local fitness centers, and the YMCA.
Coke or Pepsi? Diet or regular? These are questions that many of us hear on a regular basis when making choices about what we want to drink. But if a new law has its way this variety of drink choice could be no more, which is largely because soda and sugary beverages are contributing to the staggering increase in obesity rates in recent years in the United States. Obesity is defined as an abnormal accumulation of body fat that is usually 20% or more over an individual’s ideal body weight for their specific height, age and gender (Free Medical Dictionary 2007). Body weight and obesity risk are a result of genes, metabolism, behavior, environment, culture and socioeconomic status, wherein behavior and environment play two of the largest roles (University of Drexel 2015). People make decisions based on their environment or community which influence their health decisions and due to this it is essential to create environments that make is easier for people to engage in physical activity and eat a healthy diet (University of Drexel 2015). This is a problem that is particularly persistent in low-income populations causing them to suffer higher rates of obesity and the adverse health consequences that follow as a result of these poor diets. This is due in large part to their poor economic state but also their environment because they are surrounded by people that are in similar situations and dealing
Nationally the obesity rates have increased 7.2% in females and 29.1% in males over the last twenty years. (Healthy People 2020, 2010) In San Diego, the Health and Human Services Department (SDHHSA) has identified that obesity is an area of focus with a goal of reducing the problem by 20% by 2010 and currently that 34.4% of the county’s population is classified as overweight and 22.1% is obese with a BMI greater than 30. Other findings reveal that there the problem is disproportionally larger in the Hispanic, African American and low income communities. (Appendix 1. Figure 5 & 6) Although San Diego boasts of a climate that encourages outdoor pursuits and an abundance of recreational spaces and parks, 13.9 % of the population report no physical activity and that 25.5 % of children do less than an hour of physical activity daily, which corresponds with a threefold increase in childhood obesity in the last 30 years. Statistical data points to greater consumption of fast food in areas where obesity is highest and that Retail Food Environment Index (RFEI) which is the ratio of grocery stores and availability of fresh produce to fast food and convenience food outlets are higher in areas where obesity levels are greater than the county norm. B3. Heath Concern:
Apart from the economic and institution driven implications of obesity on the Canadian federal system, the issue of obesity also targets the social circle of Canadian media, culture, values and global reputation. If the federal government does not take an active step in the stop against unhealthy eating, bad life style choices and obesity then the problem will continue to escalate. Public policy can be used to bring awareness to issues that effect and benefit many. There was an important study documented in the European journal of public health that suggests, “one in three obese children might not have been obese in the absence of advertising for unhealthy food on TV. Limiting the exposure of children to marketing of energy-dense food could be part of a broader effort to make children 's diets healthier”(Veerman 1). This shocking statistic is directly linked to the normalization of obesity and an unhealthy diet that the media has continued to promote.
America has been faced with the growing obesity epidemic. This is becoming very wide spread among all races and class levels due in part to the abundance of inexpensive food available and how easily people are becoming persuaded to but things they do not need. David Zinczenko published article “Don’t Blame the Eater”, Zinczenko argues that fast-food industries are not doing their job to provide clear enough nutritional information for hazardous food.
The NSLP’s role in the obesity epidemic will end just as how it started: natural selection. Originating with the intent of battling childhood malnourishment, the NSLA glowed as a ray of beacon to individuals everywhere as it was born in 1946. In due time, they caved into advertising popular brand names in addition to healthy lunches. Soda pop became available, following chips, fries, ice creams, and candy bars. These became popular as delicacies: fat filled, sugar doused to the brim, salt doused, artificial cheese dusted on, milky mounds of sugary creams, as they soon were to be popular for teeming the extra, redundant pounds on children today. Clint G. Salisbury, a member of the Utah State bar practicing civil litigation, asserts that “some
Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a
Jonathan Swifts A Modest Proposal and Candide, by Voltaire are the two parodies that ridicule man and society. The messages in these parodies are both gone for a similar kind of group of onlookers, the privileged society. In A Modest Proposal, Swift expounds on a conceivable answer for Irelands destitution and over populace. His work was pointed towards the English, grumbling of their abuse. He assaults the English for conservative issues of Ireland by proposing a detailed arrangement to utilize the gross measure of kids as nourishment. He, as storyteller makes this proposition in such a tone a peruser with next to no training may consider him important, which was not the goal for the piece. His mockery is intended to disparage the English
The United States is mindful of this deadly disease and the lives it has taken, yet little has been done to spread awareness and decrease the amount of sugar, carbohydrates, and fat in foods sold. In fact, America encourages unhealthy eating by displaying advertisements which convince the audience that the food will not have a negative effect on their health. A majority of these advertisements are directed towards children due to the fact that they are easy to convince. And this is a huge reason behind the increasing obesity rate in the United States because the decisions made as a child reflect those made in adulthood. If a child is constantly eating unhealthy food, rarely exercises, and is unaware of the consequences that come from the lack of living a healthy life, he or she will grow up continuing this lifestyle. O’Connor explains that, according to the Center of Disease Control and Prevention, seventeen percent of American children and teenagers between the ages twelve and nineteen years old are overweight (39). Unless the child is taught about the harsh reality of eating so unhealthy, it may be too late before he or she becomes obese. Similar to tobacco and alcohol, food has addictive qualities which are hard to change. Another factor to consider involving the obesity epidemic in the United States is the expense of healthy foods. This high price hinders U.S. citizen’s ability to pay for a healthy diet. One of the many low income mothers in the United States, Maria Gonzalez, comments, “When you only have a dollar to spend and you have two kids to feed, either you go to the market and try to find something that’s cheap or just go straight through a drive thru and get two hamburgers for them and say, ‘Okay, here. Eat this.’ This is what’s going to fill her up, not that one single item at the market”
Obesity has rapidly emerged as a serious health issue in America. The cause of obesity results from America’s social injustices. Today, food advertisements are in all places promoting an unhealthy lifestyle. Considering the great expense of healthy foods, low income families can barely afford fruits and vegetables. These two factors contribute to the increasing obesity rate in the United States. Unfortunately, it has taken an excessive amount of Americans to become obese for America to become aware of the issue and take action. Although obesity is still an increasing problem, America is fighting to reduce the number of obese citizens. As a result of low income and the media advertising unhealthy lifestyles, America is in the midst of an obesity epidemic.
Forensic Scientists’ most prominent responsibility is to use their scientific examination skills to help solve crimes. The majority of their work is devoted to analyzing samples of DNA, blood, drugs, saliva, and more. These scientists are crucial to criminal justice procedures. Any evidence utilized in a police investigation could be contaminated tampered with, or destroyed without the help of forensic science.