Junk Mail And The Art Of Hype Essay example

Another point the USPS should take into consideration when restructuring, is that it is too easy for most Americans nowadays to forget the significance of a hand written letter or card, when we can communicate within seconds through technology. Come to think of it, I remember running to the mailbox in excitement every November to collect a special, pink birthday card from my grandma with her messy cursive scrawled across the envelope. Now, my “special” birthday wishes are in a 30 second voicemail she leaves from her cell phone every year. The USPS must remind us of the significant difference it can make in communication by recapturing its emotional importance through advertising.

Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

Despite this, the industry did not alter its ways, maintaining that its ad campaigns were "educational," and that people were able to make their own decisions about what they purchased (Payer 66). However, it is evident that the advertisements produced by the pharmaceutical industry are designed for the very purpose of making it difficult for people to make these decisions independently. This marketing produces a large number of often deceptive, misleading tactics which have a large influence on both consumers and medical practitioners. The chief beneficiaries of this marketing are not the consumers but the pharmaceutical companies themselves.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Yes, these advertisements are effective because they cause teens to want try these new things including food, electronics, amusement parks, etc. These same advertisements cause a huge monetary gain towards the things advertised and cause obesity due to the unhealthy food. I think they are unethical because psychologists who help advertisers are essentially helping them manipulate children to believe in the capitalistic message, when all the evidence shows that believing in that message is bad for people.

There are a great deal of changes that the USPS systems needs to make. For one, they need to stop bombarding their customers with junk mail. According to (SOURCE E), 44 percent of marketing mail isn’t opened. Nineteen states have opted to pass bills that would allow people to opt out

“There are over 250 billion advertisements released to the public every year with the average person seeing over 3000 ads every single day” (Kilbourne). This is an astronomical amount of information for anyone to process in a week let alone in one day. This is a prime example of Capitalism at it’s finest. Controlling the consumer in every aspect of their lives. Jean Kilbourne also talks about how “Only 8 percent of an advertisement is actually processed by the conscious mind, with the other 92 percent being soaked up by the subconscious” (Kilbourne). Thinking about those numbers really brings into perspective how much we are truly influenced by media

It would be reasonable to believe that if someone view a commercial even half the number of times they would feel the need to buy or use that product, wouldn 't it? Some would say the simple solution would be to turn off the TV, but that wouldn 't solve the problem of marketers attempting to condition consumers either. Advertising accounts 2/3 of the space in newspapers and 40% of all mail, [Kirsch, T.]. This would seem to go against my research that "Affluenza" can be prevented. But on the opposing with all of these advertisements one can shop around, compare the prices and find the best deals for him or her using the marketers plan against them and finding the best quality product that fits ones resources, and standard of living. Although, marketers are in the business of promoting materialism and in turn perpetuating "Affluenza" it all comes down to personal choice and self-control.

While flipping idly through any magazine that can be picked off the rack, people are inundated with multiple ads. Each advertisement loudly clamors for the attention of its “target audience”, the people that will buy whatever product or service being sold. Unless you are willing to become a hermit to avoid advertising, manufacturers and their advertisements will target Americans to sell products that not everyone wants or needs. As a society, Americans are overexposed to advertisements and subsequently become inoculated against the usage of logic, unable or unwilling to perceive when an advertisements contain inaccurate or false information.

Not only is the USPS delivering less and less mail each year thanks to the internet, the business is also spending too much on gas due to gas prices steadily going up. When each postal truck has to visit several neighborhoods, using about a tank of gas every other day, the cost of transportation starts to outweigh the actual profit being made. McDevitt supports such a statement by saying, “It’s [the USPS] being pummeled by the high fuel costs.” In a nation where people are becoming more and more concerned about the environment, such a high use of gas is even more of a problem. Also, the junk mail received is troublesome and often times annoying, which is incredibly frustrating since there is no way to stop it from getting into the mailbox. So much money is being spent on the transporting of useless mail to millions of people who would rather not be receiving it, and there is no way to profit from the. If it wasn’t already believable enough, numbers speak louder than words, and the numbers provided by the USPS exemplify just how real the loss of the company is (Source B). Since 2000, the number of pieces being transported to mailboxes around America has decreased by more than 40 billion pieces. With such a loss in business comes a decrease in the overall revenue for the company. So, it is surprising that there have been barely any changes to the way that the USPS is catering to the new society that it is supposed to be servicing. If the USPS would like to start making a profit yet again, the business needs to consider taking a step into the digital world along with reducing their

We are sometimes manipulated into buying these products because it will work wonders or make us feel good about ourselves, well I could say that some products are good heck even amazing. However, there are those that are just plain wrong that are so egger to sell the product just to make profit off of us, not caring whether we are content with how it works. Have you ever wondered why the advertisements just keep repeating sometimes well it’s like they are just planting it in your head about this product that they are trying to sell you and that you must have according to the advertisers. According to writer Sienna Kossman she states how advertisers operate and how they get the consumers to buy the product she say that the way they get them

People see up to 5,000 commercials a day (Johnson); additionally, a number of individuals feel that these advertisements are simply informative. Actually, they are choked full of fallacies which deviously influence peoples spending. Granted, advertisements are an important element in the business world and a thriving economy because of its information, it is manipulative due to the fact that it distorts a human’s view on a psychological level by embellishing, disregarding the entire truth, and appealing to an individual’s deepest desires.

However believe it or not that’s not always true. Most big name companies try to portray the positives of the product in the advertisement, and in marketing perspective that’s the whole major point. But the public deserves to know the negative part of the product also. For example Gatorade, a hydration drinks which is meant for activities and sports. But declared by science, any hydration drinks are not meant to be taken alone, should be taken with water mainly. Why isn’t the public notified about this information? It’s only because Corporations want investment. They are all looking for profits no matter what the advertisement says. Stated by Naomi Klein in her No Logo, “…with the Kraft purchase, a huge dollar value had been assigned to something that had previously been abstract and unquantifiable — a brand name. This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth”. (8) And this idea has grown so much during our generation that we don’t stop and think how much it really is taking over our lives.

Many companies use tactics of misleading words and facts to sway the populace into buying