Just Getting Started

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

In Robert Scholes essay, “On Reading a Video Text” Scholes asserts that modern visual media or “video texts” provide a powerful vehicle for “cultural literacy.” By making use of “visual fascination” in mass media and in particular, commercials, these “video texts” use this part to bring viewers out of boredom and pique their interest. Following this, “narrativity” comes into play not only giving viewers the story but providing them with the ignition for their on context using their own cultural knowledge and experience on the commercial. The final step in the process is the ideological confirmation that is “cultural reinforcement,” the securing of one’s place in a body or group. With “video texts” more widely seen than traditional forms of

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

The question proposed by Bythe, "Don 't you want your bones to get as strong as mine" had the greatest impact on me. It has made me to want to investigate the drug Prolia to see if this drug can improve my quality of life by making my bones stronger and preventing anymore bone deterioration. – NYC

The medical testimony as well as comparative treatment analysis were also convincing. However, the true value of Merola’s cinematic efforts are questionable. The film cannot truly be defined as an investigative documentary because throughout its almost 120 minutes, only a favorable view of Dr. Burzynski, his discovery, and his pursuits are presented.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

A: Client showed progress in treatment and appears to be in the action stage of change at this time.

Makes you feel good to see others with the same problem from all walks of life doing what they want, staying active. Prolia seems to be working similarly for all of them – P, ATL

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Interruption and segmentation between TV segments became the most commonly used principles. The commercials presented on television are by no means only sakes of being there, but create the “flow” of keeping the viewers in attention to the program. Looking back all the way to 2003, the way this “flow” is structured is still being used today. In November 6th, 2003, a new episode of NBC’s “Friends,” titled “The One with Ross’s Grant” was shown from its tenth and final season. How did such show last for a very long time? Segmentation and interruption should be taken into this success, especially in terms of the ways the writers were able to keep the audience interested in the plots and subplots. With the right flow between the show’s timing of the placement in plot in each segments and the consistent tone of the commercials that are being shared with the “Friends” program, NBC’s flow of reinforcing ideas such as identity and consumerism helps keep track of the specific adult demographic and also connect with the audience.

But in the past few years, more specifically 2012, doctors and researchers discovered that lonafarnib, which is used to treat cancer, has shown improvement and effectiveness in treating progeria. Patients developed their old traits like hearing, weight, improved bone structure, and blood vessel functioning. (“WE DID IT! First-ever Treatment for Progeria Discovered!”, 2016.) Researchers thought this drug could block a molecule called “farnesyl group” and put it onto the progerin protein. This could improve progeria from then getting worse and symptoms could start vanishing. This clinical trial was tested on twenty eight different children from sixteen different countries. All children from the ages three to fifteen participated in it. There was also a new trial that started in april of 2016. A drug called rapamycin would work with the lonafarnib and clear progerin away faster. They are testing about 80 children and the trial will not be completed for three to four years. Doctors are hoping this treatment and trial will improve patients with progeria and eventually cure the disease. (“Progeria Clinical trials”,

Bone disease is a silent disorder that may lead to pain and deformity. (NCBI, paragraph 1). NCBI resources mention that1.5 million osteoporotic fractures in the U.S leads to more than half a million of hospitalizations, about 800,000 emergency room encounters, about more than 2,600,000 physician office visits, and about 180,000 individuals are placed into nursing homes. (NCBI, paragraph 2), Caring for fractures from bone disease is expensive, ranging from $12 to $18 billion per year in 2002 and will increase over the years causing individuals and their families a devastating impact. (NCBI paragraph3). Some die from bone disease, many spirals downward in their physical and mental health that result in death, especially during the first year after the fracture. (NCBI, paragraph 4). People who suffer from fractures experience severe pain, height loss, lose the ability to dress themselves, stand up, and walk causing them to be at risk of pressure sores pneumonia, and urinary tract infections. (NCBI, paragraph 5)

But while it pushed Patients to rethink treatment, it did not move them to consider Prolia specifically as their treatment. Consequently, the concept was more of a disease state message focusing on treating the invisible condition – PMO.