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A: Client showed progress in treatment and appears to be in the action stage of change at this time.

In Robert Scholes essay, “On Reading a Video Text” Scholes asserts that modern visual media or “video texts” provide a powerful vehicle for “cultural literacy.” By making use of “visual fascination” in mass media and in particular, commercials, these “video texts” use this part to bring viewers out of boredom and pique their interest. Following this, “narrativity” comes into play not only giving viewers the story but providing them with the ignition for their on context using their own cultural knowledge and experience on the commercial. The final step in the process is the ideological confirmation that is “cultural reinforcement,” the securing of one’s place in a body or group. With “video texts” more widely seen than traditional forms of

Osteoporosis is the most common disease of the bone and the incidence of this condition is rising. Osteoporosis is estimated to effect 3 million people in the UK. A decreasing bone density in patient, especially in those above the age of 50, leads to bones becoming weak and therefore, there is an increased likelihood of fragility fractures. This condition is preventable and treatable however, it is often left undiagnosed and therefore, has major cost implications on the NHS. (National Osteoporosis Society, 2013a)

Humans are curious creatures, we try to find the meaning in everything. Whether it is through our relationships, school, or life in general, we are always exploring to find the answer. In Robert Scholes’ article, On Reading a Video Text, illustrates how pop culture seems to demolish the meaning that people find in simple things like commercials and videos.

Bone disease is a silent disorder that may lead to pain and deformity. (NCBI, paragraph 1). NCBI resources mention that1.5 million osteoporotic fractures in the U.S leads to more than half a million of hospitalizations, about 800,000 emergency room encounters, about more than 2,600,000 physician office visits, and about 180,000 individuals are placed into nursing homes. (NCBI, paragraph 2), Caring for fractures from bone disease is expensive, ranging from $12 to $18 billion per year in 2002 and will increase over the years causing individuals and their families a devastating impact. (NCBI paragraph3). Some die from bone disease, many spirals downward in their physical and mental health that result in death, especially during the first year after the fracture. (NCBI, paragraph 4). People who suffer from fractures experience severe pain, height loss, lose the ability to dress themselves, stand up, and walk causing them to be at risk of pressure sores pneumonia, and urinary tract infections. (NCBI, paragraph 5)

The question proposed by Bythe, "Don 't you want your bones to get as strong as mine" had the greatest impact on me. It has made me to want to investigate the drug Prolia to see if this drug can improve my quality of life by making my bones stronger and preventing anymore bone deterioration. – NYC

The medical testimony as well as comparative treatment analysis were also convincing. However, the true value of Merola’s cinematic efforts are questionable. The film cannot truly be defined as an investigative documentary because throughout its almost 120 minutes, only a favorable view of Dr. Burzynski, his discovery, and his pursuits are presented.

Created to promote tribal authority, revitalize native languages and sustain native cultures, Tribal Colleges and Universities (TCUs) are a cornerstone in American higher education. With thirty-seven institutions that serve over 28,000 American Indian and Alaska Native students, TCUs seek to align their respective missions with community and tribal values (American Indian College Fund). Despite TCUs ambitions to sustain native culture and provide quality education for their populations, these institutions face innumerable challenges due to underfunding and a lack of intentional investment from U.S. governing bodies. Federal support for TCUs has been dreadfully insufficient in keeping up with the rapid expansion of these establishments, while poverty in Native communities greatly limits the amounts of tuition that can be collected; moreover, sustaining the will to endure in the face of structural inequalities is yet another barricade that TCU stakeholders face.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Ever since a young age, there has been a deep interest into studying childhood. Based on the long term interest of childhood, this course is ideal to further my knowledge. With core modules including: the psychological and sociological perspectives of childhood, university will build and enhance my previous knowledge. This will provide an advanced understanding of: children’s education, social right issues and many aspects of childhood.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

We love to indulge in the celebrity gossip of pop stars, actors and reality television personalities. We thrive on their drama and so does the media. But do these pop stars and reality television stars influence society negatively or positively? Are they good role models for young people? Definitely not. Hollywood celebrities are not good role models. A role model is some we look up to and aspire to be like.