Just What Makes Today's Home So Different, So Appealing?

American culture in 1950s and today have numerous similarities “In the 50s, cars were flashier and more luxurious than ever...and used as a symbol of status. Similarly, today, upscale vehicles are still flashy and sleek…and upper-class consumers use them to show the status of their wealth.” Depending on the income that people earn, cars that contain more features are of better quality and class. Secondly, in the 1950s, ads had begun to seek out the attention on marketing for children. The products sold have cartoon characters and bright colors. In the modern era, citizens use similar tactics, using bright colors that are put at eye level. Children appeal to bright colors and characters when a company advertises on T.V. or in stores. Next, huge department stores became popular due to middle class’ increased power on spending. Now, the large chain department stores of Dillard’s and Macy’s are still very popular. People enjoy going out and just spending their money on the inventories that each department store has. “Then in the 50s, fast food became a

(When they hear the words affordable they go crazy. Everybody is cheap and so is this car, but at least it has good quality (I hope).) This ad as an entity appeals to ethos, pathos, and logos. Of course, as you’re are probably aware by now, the appeal to pathos and logos through the use of what people like. Food and money. They make a very convincing argument as to why you should buy their product. They also, as the previous ad, appeal to ethos through the use of actual people in the car, going on a road trip of sorts. It’s like they’re saying, “If you buy this car, you’ll have so much money over that you could go on a road trip.” That is kind of believable now that I think about it. Not. Unless you make a lot of money. Then go for it I guess. The third and final piece (sadly), is Queen Elizabeth’s “Speech to the Troops at Tilbury.” Throughout the entire piece, she manages to appeal to ethos, pathos, and logos. Her position as the Queen already gives her automatic ethos, but she builds upon it, making her position as queen even more apparent by stating the things she does that no one else can do. She then, just like the ads, appeals to pathos through logos by relating herself to the

Pop art got its name from Lawrence Alloway, who was a British art critic in 1950’s. The name “Pop Art” reflected on the “familiar imagery of the contemporary urban environment” (kleiner, 981). This art form was popular for its bold and simple looks plus its bright and vibrant colors. An example of this type of art is the oil painting done by Andy Warhol, “Marilyn Diptych” (Warhol, Marilyn Diptych) in 1962. The Pop art movement became known in the mid-1950 and continued as main type of art form until the late 1960’s. The Pop art movement, was a movement where medium played a huge part in the society, with it reflecting on advertisements, comic strips and even celebrities, like Marilyn. This movement also has a large

The concept of pop art started to become popular during this time as it was described using simple, bright colors and images to symbolize everyday life.

Pop Art emerged in Britain in the late 50’s and the United States in the early 60’s.(Mamiya 1992) Pop Art is generally known today as a representation of celebrating popular culture and consumerism, however it’s background and origins are far more broad and extensive. There are many factors and influences that lead to the creation of the Pop Art movement such as adjusting to life after World War II, new technological advances that lead to mass cooperate growth, the evolution of Abstract Expressionism and also social issues in the media such as feminism. (Smith 2001; Mamiya 1992) Many of these factors overlap and act as a catalyst in the creation of Neodadaism and eventually Pop Art. (Livingstone 1992) Pop Art does not have a soul distinct style nor just one major influence and this can be proven by looking at key artists of the movement such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg and James Rosenquist as well as female Pop artists such as Martha Rosler. (Brauer, Edwards, Finch & Hopps 2001) Exploring these artists and the major influences of their work will break down Pop Art and establish the movement’s purpose as well as its evolution.

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

In the early to mid 1930s, a revolution started to take place in the kitchen. Whereas before, the kitchen was plain and simple, a new emphasis on kitchen design, efficiency, appeal, and color was introduced. Manufacturers of kitchen implements began to launch campaigns aimed for a more pleasant, aesthetically attractive kitchen. Magazines were especially important in promoting this new consumer behavior. Women were encouraged to be proud of their space and decorate it in a manner becoming to them. This included purchasing new and improved, as well as colorful kitchen tools. "Written in a simple style and language women could relate to, numerous advertisements encouraged

The sixties were a time of social and political change in America, and the art world was not left untouched. Early in the decade a new movement focused on popular culture and national icons began to develop. It was aptly named Pop art. "Many critics were alarmed by Pop, uncertain whether it was embracing or parodying popular culture and fearful that it threatened the survival of both modernist art and high culture..." (Stokstad 1101) Pop artists were not the first to make cultural statements with their work, however controversial art always draws criticism and attention. One of the most well known artists of the Pop movement was Andy Warhol, a young commerial illustrator from manhattan. Warhol's use of popular icons and brands as the focus

Also the repetitive advertisements of growing housing infrastructure and the introduction of the family car is analysed by Cohen illustrates the rise of family life within America caused for an increase houses consuming where excessively spending’s were used to purchase utensils and appliances to fill the new homes reflecting mass consumption addressed within the 1946 Women’s Weekly advertisements and

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

One of his jobs was to design the weather map for NBC’s morning news. In 1952 Warhol held his first exhibit, it was not a financial success, but it enhanced Warhol’s reputation as a commercial artist. But his spare time was now taken up with pop art, inspired by Jasper Johns and Robert Rauschenberg, two young pop artist, Warhol had come across in 1958. He began to paint, draw and print everyday objects such as, dollar bills, soup cans, postage stamps, comic strips, and soda bottles. According to Warhol, these were some of the consumer products “on which America is built.”

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

Pop Art- defined as 'making impersonality a style' by using the imagery of commercial art and other mass media sources. (Hugh Honour and John Fleming, 1991) Pop Art, a movement in the 1950's and 1960's, is based on 'popular culture' and is concerned with such phenomena of modern life as commercial posters, packaged foods,

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

There were two major art movements during the 1960’s: Pop Art and Minimalism.The two movements are still relevant and influentiantial now in the 21st century. These two art movements do not meet the standard of arts original idea. Pop art represents popular culture, comic books, advertising and television. Pop art movement appeared in the mid 1950’s. It challenged traditional art, it is loud and aggressive, filled with vibrant colors. Once you are familiar with a some Pop art paintings, its unique style is easy to distinguish among the rest. It represented more everyday life than anything. Minimalism and Pop art can be very similar but yet have countless differences that vary from artist to artist. Minimalism isolates the material and blurs out any emotional content and personal expressivity. Minimalism reduces everything to its essential elements. The events that occurred during these movements, such as the Civil rights and the Vietnam War influenced artist to try to challenge other type of art forms and go beyond just “fine art”.