Justifying The Purpose Of A Local Healthcare Establishment

I have worked for the West Virginia Division of Rehabilitation Services (WVDRS) for over three years as a Rehabilitation Service Associate. During that time I have been given the opportunity to work with the clients that we serve on a regular basis. However, the practicum experience provided me with an opportunity to gain a deeper understanding of the rehabilitation process and what it means to work as a team with individuals to achieve goals. The practicum experience also gave me insight on the processes involved in providing individuals information and assistance in finding solutions to help overcome or work through challenges encountered on a daily basis.

The Rehabilitation Institute of Southern California in Orange County (RIO) was initially established and founded in 1950 to improve the quality of life among disabled children and adults. Since then, the organization has branched off into two additional locations in Fullerton, CA and San Clemente, CA. With all facilities focusing on improving the quality of life among disabled children and adults, therapy programs range from social services, physical therapy, occupational therapy, speech therapy, and nursing services along with hour-to-hour activities and an on-site dietician to cater to the client’s dietary needs. Today, RIO of Orange also offers additional programs within their facility such as an infant day care, child development program, preschool, and also aquatic exercise classes. The general population within the organization varies. Within the mission statement, RIO of Orange assures that services are provided without regard to age, race, creed, sexual orientation, and gender (Riorehab.org, 2016).

The product life cycle is primarily useful in that it forces management to have long term views about a marketing planning. When looking at the stages of the life cycle it ensures that the different aspects of marketing are

All products have a lifecycle. They begin as an idea that needs Research and Development (R&D) or time to develop. This is a direct cost to the company. Once the product and/or service is ready to be marketed, it goes through five stages: development, introduction, growth, maturity, and decline.

The product life cycle consists of six stages, these stages are; planning, defining, designing, building, testing and deployment.

Introduction stage product life cycle introduce new demand in the new market entry, product is developed by new technology, at this this stage the product is unknown to society as a whole, use aggressive market campaigns to promote the products and distribution of service toward clients.

As technology increasingly impacts our lives and the pace of life quickens for consumers, businesses are also experiencing a similar effect with product life cycles. Products like people, experience various stages of life as they are introduced (i.e. - born), grow, mature, and depart from the consumer zeitgeist of their time in existence (Solomon, Marshall & Stuart, 2012). As a result, marketers must plan for and operate differently in each stage of a product’s life cycle to ensure the product remains relevant as long as possible. Therefore, when products are introduced marketers are often required to educate the marketplace about the product to attract first time users, steadily cultivate additional sales, and recuperate research and development costs. As sales grow and the product’s velocity accelerates, the product transitions into the growth stage of the life cycle. When this occurs marketers often increase advertising and begin to introduce variants of the original product to expand market segments, encourage brand loyalty, and secure additional market share as competition increases.

Every product is subject to a life cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales fall. Marketers must do careful research on how long T.H.E life cycle of T.H.E product T.H.Ey are marketing is likely to be and focus T.H.Eir attention on different challenges that arise as T.H.E product moves.

Anything that satisfies a consumer's need is called a 'product'. It may be a tangible product (clothes, crockery, cars, houses, gadgets) or an intangible service (banking, health care, hotel service, airline service). Irrespective of the kind of product, all products introduced into the market undergo a common life cycle. To understand what this product

A company’ѕ poѕitioning and diffеrеntiation ѕtratеgy muѕt changе aѕ thе product, markеt, and compеtitorѕ changе ovеr timе, moѕt product lifе cyclе curvеѕ can bе typically dividеd into four ѕtagеѕ: introduction, growth, maturity, and dеclinе (Kotlеr, еt al, 2003). From PLC, еvеry company ѕhould bе clеar that productѕ havе a limitеd lifе, diffеrеnt ѕtagеѕ,

Product Life Cycle (PLC) Introduction:- A new product goes through a set of different stages said to be product life cycle. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. By explaining the product life cycle stages, we clearly define the phase, each with its own characteristics that will have different impact on each reader depending on their particular situation. We discuss introduction, growth, maturity and decline. Once the product is designed and put into the market, the offering should be managed efficiently for the buyers to get value from it. Before entering into any market complete analysis is carried out by the industry for both

The product life cycle concept is one of the most quoted and most frequently taught elements of marketing theory. According to Mercer (1993: 269) the influence of the product life cycle can be seen in other theories, from new product development, positioning & differentiation and portfolio analysis.

The product life cycle concept is one of the most quoted and most frequently taught elements of marketing theory. According to Mercer (1993: 269) the influence of the product life cycle can be seen in other theories, from new product development, positioning & differentiation and portfolio analysis.

This paper defines and discusses in depth the four stages in the Product Life Cycle. Most successful products pass through these four stages which are Introduction, Growth, Maturity and Decline and the following will help to distinguish the transition between each stage while presenting their differing components. Additionally, it will display the direction in which companies take when faced with being in each varying stage. An understanding of the outcome of each stage and the development process of all of the four stages will be exposed in this paper. Products are also utilized to show examples in their current stage. In closing, the paper will express critic’s opinions and information to

A new product passes through set of stages known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in mature stages are being renewed by market segmentation and product differentiation.