K Campbell

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

| Satisfaction is a primary factor in this sector, but not as concerned with excellence in customer service as the commercial sector. Rather than selling products to make profit they offer services to the community. The quality of and access to an organisation is usually guided by working to customer service charters. Making sure the services offered are satisfactory and beneficial to the community at the right price must be balanced.

The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Effective service delivery (include: delivering service on time, delivering service on budject, dealing with difficult customers, handling and resolving complaints)

Physical evidence is a list of possible object or objects that was used within a crime, it can range from a piece of hair to a weapon. The main reasoning behind physical evidence is so that it can be collected, examined and able to connect it to a crime scene. The examination of a physical evidence is important, because it can determine if it was used in a crime and also it can show forensic scientists if there are any type of DNA left on the object. This is very helpful in a criminal procedure, because if someone was to murder another person by using a firearm, then deposing it and leaving it at the crime scene, collectors would be able to collect the firearm and use it as physical evidence and maybe able to connect the murderer to the weapon

Physical evidence has certain physical dimensions like shape, size, width, state, pattern etc. Such evidence can be recorded, collected, preserved by using different techniques. Physical evidence can be also called as material, indirect, circumstantial evidence based on different context.

High-quality service and customer satisfaction. Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. Long-term customer satisfaction is critical to the survival of the company.

Product- Product is anything that is in market for sale and which should solve the needs of customers. Product should be well packed and should be visually interesting.

Things like: Reliability, a reputation for good reliability within the company can bring in new customers and bring back previous customers Friendliness, this allows a good atmosphere between customers and the company. This allows customers to feel more appreciated, some companies train staff to allow them to give this friendly manner across to them Availability of goods and services, the availability of goods

Service process can be understood as a series of interrelated activities carried out in an orderly manner to create a service and achieve a desired output (Johnston and Shulver, 2012). A good service process, when executed efficiently apart from creating satisfied customers aids in cost reduction. Emirates faces fierce competition not only from many airlines such as Etihad Airways and Air France, but also budget airlines such as Air Arabia, hence the ability to respond promptly and effectively is essential to keep up with the competitive industry (CAPA, 2015). Service process is considered to be a significant part of any organizations operation as it links staff, customers to the service concept. When it comes to customer satisfaction and quality of service, Emirates Airlines ensures top priority. John Carlzon (1987) suggested that the key aspect of the service experience, also known as ‘moment of truth’, is the first encounter of every customer with the organizations front office

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

As noted by Jobber and Chadwick (2013), new products are divided into four types including product replacements, additions to existing lines, new product lines and new-to-the-world products. Every of these new products are developed basing on the customer needs which are carried in the marketing. In other words, marketing is the carrier of the customer needs. Customers take marketing activities in the marketing process so that their needs are displayed in the market. The customer needs can be analyzed from the marketing environment via the management tools like PESTEL and the Porter’s Five Forces frame works. () According to the American Marketing Association Definition of Marketing (), it is defined that the process for the marketing is to create values for customers. It

Product is the base of marketing. It is an important element of the process of exchange. Product is only the element to link the buyer and the seller together in the process of exchange. Simply, the thing that is bought by a buyer and sold by seller is product. This includes goods, services and even ideas. The buying and selling functions start from goods or services. So, the role of product remains as the focus marketing fix. In marketing, product denotes the sum total of physical, social and psychological benifits. So, only goods is not product, it also denotes the ability to satisfy human needs. If a customer buys any product this mean she buys the benefit or satisfaction, which the product can give.