K-Mart Mission and Vision

5100 WordsJan 21, 201321 Pages
Mission/Vision Statement: Kmart’s mission is to earn consumer loyalty by providing quality merchandise at affordable prices while maintaining superior customer service. Situation Analysis: In recent years, Kmart has established itself as the third leading discount retailer in the United States, following behind Wal-Mart and Target. Kmart’s low prices and array of product have appealed mainly to low-middle class families. Kmart has fallen from the glory days when it was the leading and only discount retail store on the block. After the opening of discount giant Wal-Mart in 1962, and second largest discount retail store Target in the same year, Kmart slowly began to enter the back of consumers’ minds. Kmart is mainly known for the Blue…show more content…
Under new leadership, Kmart went to restructure the company. In 2004, Kmart merged with Sears, Roebuck and Company and went on to be a part of the Sears Holdings Corporation. Since then, Kmart has continued to try to revitalize stores one by one. Kmart has also started to sell Sears brand products in stores, such as Kenmore and Craftman. As of 2009, Kmart has had a sales increase of .5 percent since 2005 even after their major efforts of restructure. In 2010, profits were down $15.6 billion for Kmart. The discount retail store is in need of a turnaround plan. Product Lines Kmart sells brand-named items and even some private labeled names including Joe Boxer and previously, Martha Stewart. Brand name clothing lines such as Jaclyn Smith, Sofia by Sofia Vergara, Pink K, and Route 66 are all top selling women’s collections. Brand-named men’s clothing such as Wrangler, Structure, Hanes, and Dickies are also sold at an affordable price. Kmart is providing its customers with quality items at a low price. Kmart also provides top brands in electronics, such as, Sony, Samsung, and Panasonic. Microsoft Xbox, Sony PlayStation, and all Nintendo gaming products are also available in the vast amount of electronic selection Kmart has to offer. Toshiba, HP, and Dell personal computers and lap tops are available at any Kmart retail store. These are a few of the top selling brand names
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