K&N's Marketing Report

Satisfactory Essays
Principles Of Marketing

Submitted to: Final project on: Ms. Nadia Rahim
Submitted by:
Madiha Fazal
Sheeba Siddiqui
Syed Umer Noman
Abdul Sheikh Moiz
Afsheen Raza Zaidi


It is to certify that all the work submitted is authentic and genuine.

This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA.
For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the
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Dawn is new in the frozen food market hence not a big threat to K&N’s.

Competing products The competing product for K&N’s are * Fast foods restaurant’s products * Products offered by their competitors
Earlier product to satisfy need: * K&N’s has introduced the concept of nuggets. * Earlier people preferred to go out to fast food restaurants like KFC AFC & Mr. burger for such products.
Researching Organizational Marketing Positioning:

* Project team members visited K&N’s FOODS and met Assistant Manager Marketing he pictured the detail position of the product and we come up with following information

Target Marketing Segments

* Working Women: the major target segment of K&N’S FOODS are working women as they have least time to cook and they want to provide a better healthy food to their children.

* Kids: kids love K&N’S products as they are tasty healthy and fun to eat than normal routine boring food. They provide many products like popcorn chicken and nuggets that attract this segment.

* Business class: third segment is the exclusive business classes those who prefer brand hygiene and health in their routine life and traveling.

* House wives: another segment that K&N’S products cover is the housewives who rely on these products to entertain the unexpected guest and parties these ready to cook food help them to spare time for other
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