KFC

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Since its inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold to a small group of investors that eventually took it public. Heublein, Inc, purchased KFC in 1971 and was highly involved in the day to day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid back approach and allowed business as usual at KFC. Finally, in 1986, KFC was acquired by PepsiCo, which was trying to grow its quick serve restaurant segment. PepsiCo presently runs Taco Bell, Pizza Hut, and KFC. The PepsiCo management style and corporate culture was significantly different…show more content…
* Place :

TARGET AREAS
Free home Delivery strategy: They provide free home delivery to offices and homes.
Accessibility: Resulting in several outlets to cater to the needs of people in & around the city.
Hectic lifestyle: Due to the hectic lifestyle of office going individuals the fast food concept saves time of preparing food and gives the customer a full meal quickly.
Placement of outlets: Due to KFC placing itself close to schools, colleges, cinemas and markets which are mostly populated by the young and those who are in a hurry, KFC enjoys a large number of footfalls every day.
* Promotion :
Promotion is the method used to inform and educate the chosen target audience about the organization and its products. Using all the resources of promotion: Advertising, Sales Promotion, Public Relations, Events and Experiences, Coupons, Discounts and Bundled packages. An organization finds most of its meanings and survival through promotion. At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind product, the Fried Chicken.
The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind. KFC and its new company jingle “finger lickin good” is a frequent announcement on televisions, billboards, flyers and radio. Using Reminder advertisements KFC stimulates repeat purchases of its products. The company anthem ³finger linkin

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