5280 Words22 Pages
CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers, McDonald’s is always the top option. When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview…show more content…
McDonald 's™ launches the global singing contest for its restaurant employees - Voice of McDonald 's™ in 2012 and also introduces Spice Festival from April - June - Launches Spicy variants (Limited time offer).New Product Launch - McEgg™. McDonald 's™ Celebrates National Breakfast Dayin 2013. McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonald 's does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavours that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. McDonald 's has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. they are prepared separately, using dedicated equipment and utensils only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. KFC: COMPANY PROFILE KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which
Open Document