KFC case study

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Case Study Real Choices at KFC (page 243) Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy, flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having me eat. Four times a day without giving it a second thought I eat a peanut butter and honey sandwich for breakfast and roast beef and cheese for lunch. My findings from Nature’s Own 100% whole grain are that each slice contains 70 calories and 0…show more content…
I take it more like double your weight and your heart rate slows down while eating the sandwich. I think if they had used another name it may have drawn better attention to health organizations and to the healthy market. My suggestion are Twice is Nice, Two is better. Pure Chicken, or the Real Deal maybe something more appealing to the healthy consumers. 2.What factors are important in understanding their decision situation? Some of the most important factors in this decision facing KFC is to first realize what consumers really want to eat and then even how it looks and sounds to others that may be on the fence of trying the sandwich. They say you judge something within 7 seconds of seeing it whether it is going in your mouth or in any other means of life. I personally think meals like this one is not an option for most consumers in today’s competitive market while hungry when others have a lot more to offer and healthier. 3.What decision do you recommend? In today’s environment I personally think the idea was there with the chicken, which is one of the cheapest and healthiest things to eat. I think this option would attract more consumers if it was on a wrap or tortilla and smaller portions instead of holding two pieces of chicken in your hand while drinking a big gulp to wash down the salt. 4.Conclusion To sum it up fast

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