KFC case study

With the many options, customers must decide if they are looking for convenience and unhealthy food choices. One of the more unhealthy options at McDonald’s is a new sandwich, Bacon Habanero Ranch Quarter Pounder with Cheese. This monster of a sandwich is made with a quarter pound of 100% beef. It is topped with white cheddar cheese, Applewood smoked bacon, tomato, leaf lettuce and a spicy but creamy habanero ranch sauce on a toasted bun. Sounds delicious until the nutritious facts are given. This sandwich alone has 610 calories, 31 grams of fat, and 46 grams of carbohydrates. The fat in this sandwich is 48% of the recommended daily value. Adding fries and a drink to pair with this sandwich increases the calorie count for this meal to well over 1100. Remember, the average person consumes about 2000 calories a day. While these facts are shocking to some, Wendy’s also has some options that can be damaging to one’s health. The Baconator is at the top of the list. The name by itself says heart attack. This signature sandwich has not one, but two quarter pound ground beef patties. Like McDonald’s, it has Applewood smoked bacon. However, the only toppings are

On a scale 1-10 this sandwich receives a 20. Chick-Fil-A has mastered the art building the perfect chicken sandwich; it tastes the same every time. For the most part everybody enjoys eating. It keeps us alive, and brings us immediate gratification 99% of the time. People eat for pleasure; it’s the honest truth. Consistency should come to mind when rating a food item. People want the same mouthwatering goodness each time they visit a restaurant. Between the quality, temperature, and taste, this masterpiece is definitely one that will go down in history.

Chick-Fil-A is a healthier, higher quality choice, but it is more expensive and less accessible. If you are going to Chick-Fil-A you must first examine your budget. Chick-Fil-A is an expensive choice in the fast food realm with their cheapest sandwich totaling $3.05 (“Chick-Fil-A Prices”). However, a study was done in 2015 examining meat of the top twenty-five largest fast food restaurants. The examinations consisted of testing the meat for antibiotics used in the maturing and aging of the animals. Chick-Fil-A received a B which was the third highest grade behind Chipotle and Panera Bread who both received A’s (Tinker). This information leads us to conclude that Chick-Fil-A might have higher prices, but it also has impeccable quality. Secondly, before you pick Chick-Fil-A you must examine your lifestyle and taste preference. Chick-Fil-A indeed has very healthy choices of

“Although many health authorities insist that there is no such thing as junk food, consumers find it a useful term for distinguishing nourishing food from products whose chief appeal is fun, convenience, and addictive taste; ‘bet you can't eat just one’ ”(Junk Food). Americans are spending about $4.6 billion a year on potato chips, and 23.5 billion a year on candy and gum. 46 Percent of adult Americans eat out on a typical day, and one third of them choose fast food. That is because the fast food industry has slowly become one of the symbols of American culture and is spreading to other cultures as well: McDonalds has 26,000 locations in 119 countries, Pizza Hut has more than 10,000 in 86 countries, and Subway has 14,500 in 75 countries. Commercials, signs, and huge advertisements are pushing junk food at us every day; people cannot even go to the grocery store without candy bars being lined up right by the checkout. The junk food industry realizes how appealing it can be. When a person is in a rush, they can easily eat a large meal without having to make a lot of decisions, work, dress up, or get out of their car. The speed and convenience fit Americans’ pressured lifestyles. It does not fit, however, to our health and wellness. A fast food meal, such as a Burger King Double Whopper with cheese, contains 965 calories, more than double the amount of fat, and as much as 750 grams too much sodium

This was aimed at a younger generation of men who didn’t want to cook and wanted something quick and cheap. In Brownlee’s article, It’s Portion Distortion That Makes America Fat (January 5, 2003), she states that when Taco Bell started offering more food at a cheap price the company increased the amount of sales it had during that time period. In It’s Portion Distortion That Makes America Fat, Brownlee notes that the fast food industry tricked us into overeating.“...these guys ate at fast-food joints because they had absolutely no interest in cooking for themselves and didn’t give a rip about the nutritional quality of the food. They didn’t even care much about the taste. All that mattered was that it was fast and cheap....” (8). “It worked. Taco Bell saw a dramatic increase in patrons, with no drop in revenue per customers....” (9). Those young guys that dined at Taco Bell certainly made sure they were getting their money's worth. Many people would take advantage of that to get every bag for their buck. More food, quick and cheap price, that certainly seems ideal for these hard working young men who are too tired, or lazy, to make themselves a meal at

Products: This is not a usual generic sandwich that can be purchased anywhere. To encourage the healthy option when on breaks the products themselves provide the option which meets customer’s health, providing them of full benefit despite which sandwich they have. This is because of the ingredients developed to make the sandwich for example the type of bread they use.

These cow ads and 3-D bill boards became so popular that Chick-Fil-A was nominated to be inducted into the outside hall of fame in 2006. They were also added to the Madison Avenue Advertising Walk of Fame the following year in 2007. (Billboard Insider, 2017 para.14) Chick-Fil-A had many more tactics as well to grab the public’s attention. In the last few years society has slowly started to convert to a healthier lifestyle. Many individuals are converting to veganism as well as trying to live a healthier lifestyle in general. Chick-Fil-A saw an opportunity and decided to ‘’cater’’ to the idea of healthy eating. Some of the healthy menu options include: 1. Egg White Grill: The first sandwich on an English muffin, it also added grilled chicken to the breakfast menu – a move that is low-carb, low-calorie and all around delicious. (Chick-Fil-A,

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor

b. The new KFC Double Down sandwich, which debuted in April, features two fried chicken filets in place of bread, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. The Double Down contains 540 calories and 32 grams of fat. It also has 1,380 milligrams of sodium (1,430 milligrams grilled). That's approaching the American Heart Association's recommended daily limit for adults of 1,500 milligrams of sodium (Ali, Sam).

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

The purpose of this report is to identify an organization and map out its business processes. The company I had chosen is Kentucky Fried Chicken (KFC). In this report, I am going to talk about the company and further on describing it business processes and how they manage such a big organization.

KFC Does two types of planning, Strategic Planning and Operational Planning. Strategic Planning is done to increase its market worth value of the market share and Operational Planning includes launching of new product to change or innovate its product line for the customers. Planning objectives of KFC are to expand the organization on all over the UAE, to create and build superior quality for the customers, to follow marketing mix strategies and to generate superior financial return for KFC and KFC’s employees. Menu planning is done by researching. Supply chain management planning includes the full process related to the supply of raw materials which include chicken, spices and packing material and to increase operation, the objectives of supply chain management planning is to increase the level of outsourcing, increase globalization, increase the supply, increase the competitive pressure and increase the customers.The KFC mission statement is to “sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”.

The spinning off the restaurant divisions, in my opinion, is a success for PepsiCo. Although Yum! Brands has been a quite successful, thriving company with record setting growth and profitability, I would still support the decision today. PepsiCo had too many oars in the water with the beverage business, the snack business (Frito Lay) and the fast food restaurant business. It could not successfully manage all the diversity it had acquired. I commend the management team’s decision (led by, then President/CFO, Indra Nooyi and now Chairman/CEO) (Fox News 2012) to cut a highly potential part of its business off and to implement a strategy to focus on its main products and their distribution. This strategy has proved to be the right move for this organization. Below is a table which illustrates the fluctuations with the stock price from the first acquisition of Pizza Hut through October 31, 2014 (though the stock price posted on 11/3/2014). You can see that the acquisition years (in yellow) show a negative impact on the stock price, with two of the three being significant. You should also note that, in the year of divesture,