Kaleidoscope Travel Agency Case Study

New Frontier Touring is a tour booking agency based in Nashville, TN. They represent artists from the indie-rock, Americana, acoustic roots, folk, and jazz genres. With over 75 artists on their roster, technology is an important aspect of the company and keeping the business running. On a normal day, there are ten booking agents, two contract department workers, and at least two interns there at a time, each one on their own computer using technology.

Market segmentation is a marketing concept, and it is based on the customer needs and wants. The objectives of the concept is to let customer satisfy with what they wants and to understand of customer preferences and produce the product and service. Customer satisfaction is an important factor for the restaurant because it is how they going to survive in the restaurant industry. Basically to understanding of the social, economic and, to a limited extent, psychological location of the consumer (Salim, A, T., Rahmat, H., Karuthan, C., & Mukesh, K. 2012). The objectives are to let the satisfaction level become higher which based on effectively and efficiently. To identify the market is by a variety of technique and methods, there is market segmentation and target segmentation. To identify the target market need is also part of the development to create satisfaction for the customer. Market

Nowadays, exploring the differences in overall cultural value structures among different cultures has gradually grew business’s attention across the world. No matter small companies or global conglomerates, how to get involve and maintain their competitive advantages and long-term sustainable success in global business trade has been a heated topic to discuss. To fully understand the ethic differences and cultural influences, the following four aspects will help us to uncover the similarities and differences between the American and Chinese cultures.

Amazing Destinations can turnaround their business operations by attracting new customers to offset declining sales and add new tourism packages to expand their product offerings. Real adventure holiday package is the right step to attract younger generation into the company’s brand offering and with exceptional service and customized experience, the company could convert the real adventure customers to their more profitable luxury holidays package and in the process develop brand loyalty. The company in order to stay competitive in the marketplace must also implement a new online booking system to increase operations efficiency and

Identification of the target market of A Little Taste of Texas remains a crucial element in the success of the business. Hence, segmentation becomes an initial component of targeting the customers; moreover, this form of marketing revolves around subdividing the audience into customer sectors rooted in their common characteristics (Board, Editorial, 2014). Moreover, according to Suttle (n.d.) marketing segmentation is an application preceding the targeting, thus, assuring a more selective audience to which A Little Taste of Texas will market their products, and enable the business to experience a greater success factor. This application process will correlate business A Little Taste of Texas products and customers, hence, ensuring an increased

In 2017, the world population is at 7.5 billion people. China is the most populated country in whole world. It has “1.379 billion” (Google) people making it the largest populated country. China is also the most largest aging population making it have a high life expectancy and the high accelerating aging rate in the world (Zheng, 2012). China has advanced with technology and also with age. Only “three decades ago, only 5 percent of the populations was over 65; today, 123 million people, or 9 percent of the population, are over this age which a report released by the government states that China will be the world's’ most aged society in 2030” (Huang, 2013). Since, China is the most largest aging population this means that less people are dying and more are living. Since, more people are living this means that need of long-term care, health insurance, adjustment of policies and how to make everyone comfortable living. China is the only country that has an older population exceeding 100 million and annually increases at a rate of 3.2. A dependent territory of China is Hong kong that has “7.347 million people” (Google). Hong kong also has a fast growing aged population. Hong kong is also trying to adjust their long-term care system, pensions system and policies to accommodate everyone living situation.

In the 21th century, globalization is gradually affecting many countries in the various area. Even so, in this fast-changing world, a majority of countries still remain their own cultures which include civil beliefs, people’s ways of life, or family values. The public mainly believed that the culture of China differs greatly from American. Comparing the two kinds of culture, this essay will discuss two principal similarities including the multi-cultures, overseas investment, and several differences in a number of ways such as eating culture, family values of the elderly and way of expression.

China and the United States has its own unique culture. What is culture? According to Kluckhohn and Kroeber ‘Culture consists in patterned ways of thinking, feeling, and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievements of human groups’ (Dowling, Festing, & Engle, 2013, p. 24). There are many interesting facts surrounding their culture. In this paper I will compare China’s culture to the culture of the United States to determine if China is a good match for a United States multinational firm who is looking to enter a foreign market. The aspects of culture difference I will be focusing on will include the following: language, religion, music, cooking, social norms and customs. The paper will end with a conclusion of my findings.

The People's Republic of China is the second-largest country in the world by land area, with a unique style of doing business. People from other countries would also look at America and think they have a unique style of doing business as well while we would see it as the norm. By the same token, China’s take on the business world, economy, and general way of shopping vastly differs from the American’s because Chinese business value personal relationships in comparison to American’s more impersonal style.

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

China is a diverse country well known for its traditions and work ethic. Their culture focuses on the wellbeing of the group over that of the individual; as such, they as a culture are very hard working and will often go above and beyond the call of duty. Heavy emphasis is placed on integrity and formality particularly those involving socializing. Introductions in china are as integral if not more than in the united states; careful attention must be placed in how one approaches and introduces themselves lest they make faux pas. In China rules concerning social etiquette forms not only the basis for propriety, but also basis for many for their traditions. In a country who believes that all that swims, crawls, slimes and walks is food; it is not surprising how large a role how food is eaten plays into the culture.

The rapid demographics, rising income that leads to increased consumer spending and the increased business environment has helped to make the Chinese market attractive to investors. Despite, the incredible opportunities that the Chinese market has to offer, breaking into the market successfully for some investors it is a hard task to get through the barriers and be successful. Understanding the cultural traits in Chinese is fundamental to the success of any business. However, it is not known to what extent the Chinese cultural characteristics give the competitive advantage to an organization. This paper aims to discuss guanxi and to what degree is it a source of competitive advantage.

Following the segmentation process, a target marketing strategy was implemented to select the most valuable customer segments.

On the other hand I had to learn how American culture was perceived in the minds of Chinese consumers. While we in the west differentiate between East coast and West coast cultures, or even between cities (New York = business, Los Angeles = Entertainment), from outside the country those lines blur, and — the perception is often influenced by vintage TV soap operas and outdated stereotypes.

From the outside, a travel agency should look inviting to the prospective customer, whether it is in a town centre high street location, a city suburb or a small country town. Certain aspects of the travel agency will be fixed, for example the size of the overall shop frontage. Kings travel is positioned well in relation