Kanye Economic Impact

When it comes to running a business, your hustle and work ethic are your bread and butter. Sure, you may have a product that is out of this world, but if your business model is shaky, it could spell trouble for your brand. There is something to be said for Kanye’s consistency in his message and branding. Likeable or not, the rapper believes in his goals, which is crucial to the equation.

Kanye West also known as "Yeezy" is American rapper, fashion disaster, and also music producer. People may say that Mr. West is our youth of today voice. He has made a tremendous mark in the music and fashion industry. As we all know Mr. West is known for having his moments. It is safe to say that he has the best and top “omg” Moments, such as interrupting Taylor Swift at the VMA’s. Kanye in the begging when he first came on the hip hop scene was this calm, joyful, his music in my eyes was the most different music out at the time, just because he wasn’t rapping about what everyone else was. Kanye was one of those joyful guys, everybody wanted him on his record or produce it. Then a tragic event occurred where his mom died. After then you see

Kanye West has many heroic traits about him. One of which, is his capability for

It is impossible to beat a cheap price. In today’s world, finding a sought after item at a dirt cheap price is one the main motivation American’s get in the car and battle the craziness in the mall. And as the basic American human beings that we are, it is never possible for us to be complacent with the amount of stuff we currently have. Eventually, we will come across a friend that has the next must have item that will cause us to run to our local mall and purchase a similar item at the lowest price possible. With all that said, it is no wonder why the industry of fast fashion has taken off over the past decade. Felipe Caro and Victor Martínez-de-Albéniz, researchers for UCLA’s school of supply chain coordination, define fast fashion as “a business model that combines four elements: (i) fashionable clothes mostly for consumers under 40; (ii) affordable prices in the mid-to-low range; (iii) quick response; and (iv) frequent assortment changes”. Retailers like H&M, Forever 21, Target, and Wal-Mart have been able to take this business model and make a fortune. But while all these quick trends and cheap prices are great for the consumer, its cost on the foreign worker and the environment does not go uncovered. In the book Overdressed by Elizabeth Cline, she presents many arguments supporting the claim that fast fashion is unethical based on

Kanye West and his brand “Yeezy” are one of the biggest names in the sneaker industry. In fact, Kanye West has a song referring to how he has “Jumped over the Jumpman”, Jumpman of course referring to the brand Air Jordan, but is it true? Is Kanye West and Adidas brand Yeezy more popular today than Michael Jordan’s signature shoe line? The Jumpman is one of the most iconic brand logos on the market, but in the past few years Yeezy has become a major competitor; as well as Adidas in general. When you hear Nike is grossing approximately 86.2 billion in 2015 compared to Adidas 17.1 billion, you may think that there is no way Adidas could stand up to the all-mighty Nike, but what if it is just the beginning? Complex Magazine asks this question in

I think one day we'll all wake up and understand the inner workings of Kanye West's mind and realize that all of his antics made sense, but today is not that day. Kanye West has transcended from Hip-Hop's most influential to most polarizing. There are several events that attribute to this new title, his twitter rants aligning himself with controversial figures like donald trump and candace owens (I didn't capitalize their names on purpose for all of you grammar heads.), wearing the 'make america great again' hat and the icing on the cake a TMZ rant, where he said slavery was a choice. Even though Kanye West has always been a stand out and do as I may individual, this time around his antics have tipped the scale.

On top of that, his line of sneakers and clothes have created a even larger fan base for him at the age of 38. If you don't already pay attention to his presence in the fashion industry, you need to start.We all remember when Kanye stormed the stage to interrupt Taylor Swift at the at the 2009 MTV Video Music Awards. His IDGAF attitude was on full display for the entire world to see. Since then he and Taylor have made amends and it seems like they are BFFs. And how about also the numerous times he's flipped out on paparazzi, and gone beast mode on live television and radio broadcasts. Point blank period, Kanye doesn't care what people think about him. He speaks his mind and does what he wants to do. At the end of the day he's happy and lives the life he wants. Take note of this if you struggle saying how you feel to people.Not much needs to be said with this one. The tangible results speak for

Kanye West re-appeared on twitter two weeks ago. He shared with followers his journey to happiness, creating art and free thinking. He also announced new music is on the way from himself, Kid Cudi, Pusha T, Teyana Taylor, and Nas. Normal right? Well that excitement was short lived when the iconic rapper tweeted out a series of tweets aligning himself with President donald trump. In several tweets Kanye can be quoted saying "You don't have to agree with trump but the mob can't make me not love him. We are both dragon energy. He is m brother. I love everyone." Like donnie, Kanye's tweets struck a cord with everyone and caused the entire Hip-Hop community to react in disbelief.

Kanye grew up in a relatively nice neighborhood where he never experienced the tales that gangster rappers told. Because of this Kanye could never relate to these lyrics, this drove him to change hip hop. “ Relatable to anyone with lofty goals… [The College Dropout] spoke to the concerns of everyday people.” (Fairfax). With this change in subject matter, a wider scope of people can listen to hip hop and relate to the problems that everyone experiences, even Kanye West. Many music critics and fans believed hip hop can only be based on the abrasive lyrics it previously was, and if a change were to happen it would only make hip hop worse. With Kanye’s debut album The College Dropout, Kanye “[Demonstrated] that being socially conscious didn’t have to equate with being boring” (“15 Ways Kanye”). With the majority of rap listeners listening to the likes of 2Pac, B. I. G, or Snoop Dogg, who expressed mostly gang related sentiments, most believed anything else would be lyrically boring, but Kanye West changed this social stigma. However, this was not the only change Kanye created with the release of his debut

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

After collecting twenty clothes from my closet I discovered that each brand has a different quality, style and obviously have different prices depending on the brand

With twenty-one Grammy’s and fifty-seven nominations, Kanye West is often regarded as one of the most influential and important artists of our time (The GRAMMYs 2). But many believe he is a musical fluke, who seeks attention and controversy. West first broke into the music industry by producing beats under the guidance of famous hip hop producer No I.D. (“The Mentor” 1). After his highly praised groundbreaking album, The College Dropout, was released, Kanye quickly found himself in the spotlight. His second album, Late Registration, was met also met with critical acclaim. With his recent successes and connection to the youth of America, West took an opportunity to help the people affected by Hurricane Katrina by appearing on TV alongside Michael Myers for a Red Cross event.

The clothing industry in the US entails more than 100,000 stores with combined revenues of over 150 billions dollars a year. The giants within this industry include Abercrombie & Fitch, GAP, Urban Outfitters, and TJX Companies, which I shall be concentrating on

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Celebrities are a perfect example of people who can comfortably spends thousands on fashion. It can be seen all over T.V. or social media: celebrities at events such as award shows in multi-thousand dollar outfits. Some people believe it is all for image, but some may disagree and say that they spend it because they have the money to. Money spent on expensive designer brands is very commonly depicted in music by famous rappers. Rapper Lil Uzi Vert says in his song: “Early 20 Rager”, “Four-hundred dollars for a brand-new Gucci beanie” (“Lil Uzi Vert 25”). This lyric signifies a form of materialism through an influential artist asserting that he spends large amounts of money on designer brands, in this case, Gucci. Another rap artist, Jeremih, featured in G Herbo’s: “This N’ That” says “I mix my Balmain with Goyard” (“G Herbo 22”). Yet