Kate Spade Swot Analysis

Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.

Kate Spade worked for Mademoiselle Magazine for five years. While Kate Spade was working there she became senior fashion editor and head of accessories (“Kate Spade Biography”, par. 2). Kate Spade launched her own brand in 1993. She opened a small boutique in the Soho neighborhood of Manhattan soon after (“Kate Spade Biography”, par. 3). When Kate Spade first launched her line she sold primarily handbags (“The Real Kate Spade”, par. 1). Kate Spade New York started off with just a couple of items but has grown since then. Kate Spade is known for its pops of color. Now they sell glasses, purses, shoes, wallet, and much more. She recently launched a new fragrance line called Live Colorfully (“Company Snapshot”, par. 6). As one can see, Kate Spade New York has grown over the

J. Crew started their journey in 1947 with the name of Popular Sales Club. J. Crew appeared in 1983 with the mailing of its first catalog. In 2003, Millard "Mickey" Drexler appointed as chairman and CEO at J. Crew, pushing service, quality and its innovation to the next level. J. Crew is a broadly perceived attire and adornments retailer that grasps and exclusive expectation of style, craftsmanship, quality, and client benefit. J. Crew is fully integrated multi-channel, multi-brand, specialty retailer. Most of the loyal followers were not satisfied with the new change, with numerous baffled that the organization had deserted its reliable customers who has been pulled in to its traditional styles. J. Crew went worldwide in August 2011, they

Lululemon operates in an era in which the world has become much more intertwined due to 2.4 billion having access to the internet. People are more connected to not only others but also the world around them. This has to lead to a natural hunger for connectivity in our daily lives. Lululemon is piloting in-store technology and RFID programming (Radio Frequency Identification Device) to give customers better access to the item they are looking for in real-time, including online inventories while they shop.“The system has increased the company's inventory accuracy to 98 percent”, says Jonathan Aitken, Lululemon's RFID program director. “The company's ability to get access to RFID-based inventory data and choose to sell goods online or in store

Jcpenny was opened and established by James Cash Penney; he began his career in retail management, when he opened The Golden Rule store, in partnership with Guy Johnson and Thomas Callahan, on April 14, 1902 in Kemmerer, Wyoming. He participated in the creation of two more stores, and purchased full interest in all three locations, when Callahan and Johnson dissolved their partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J.C. Penney banner. The so-called "mother store", in Kemmerer, opened as the chain's second location in 1904. It still

Kate Spade is a female brand founded in New York City, 1993. This brand mainly concentrates in youth, modern, and free with a large fashion house that includes accessories such as jewelry, eyewear (glasses), fragrances, gifts, etc. It also includes ready-to-wear graphic, playful clothings, handbags in various vibrant, and solid colors.

Distribution channels for apparel and accessories included discount stores and factory outlets (26%), specialty stores (22%), department stores (21%), chains (15%), direct mail (8%), and other (8%).1 Accessories, apparel and footwear were categorized into three target markets, or “design ranges:” luxury, bridge, and moderate. Cox explained: Hermes, Prada, Chanel and Gucci would be considered luxury; Tahari and Ralph Lauren’s “Polo” were bridge, and Liz Claiborne would be considered a moderate brand. New market entrants need to be strategic when selling their designs because when it comes to fashion retailers the lines between these categories blur. At times it is difficult to fit into one category or into these certain classifications because a department store might consider you luxury, bridge, or moderate depending on their product mix. You want to be sure your line doesn’t get watered down. You always need to remember who you are. Even the fashion designers are beginning to spread themselves across categories. Prada recently created a new second line called “MiuMiu,” much like Donna Karan had created “DKNY.” When we first sold to department stores we knew that we needed to position ourselves in a certain way. We decided we were in between bridge and luxury, and that we would sell to the department stores that contained predominantly luxury lines.

Kitbag is a popular clothing and sportswear retailer in the UK. The online retailer is focused on football products and it has the exclusive rights to operate the official online store for the biggest football clubs in the world. While the company is mainly focused on its online platform, it does run several retail stores across the UK.

The retail giant “Abercrombie & Fitch” (A&F) have produced their casual clothing products based towards the younger consumer base for decades. Abercrombie & Fitch originally built its business plan, “plan around what had been called the sexualized marketing of young, beautiful, and barely clothed models whose sculpted torsos and suggestive postures hinted at an anything-goes party scene” (Olson). This type of marketing consistently kept the company in hot water making the average consumer think as if they are not good enough for the A&F clothes and style.

Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between

Tom’s shoes targets the humanitarian type of people. People love Tom’s shoes because they are comfortable, stylish and sold in a vairty of different shoe styles. This is not the only reason why people are drawn to buying Tom’s shoes. Everytime a consumer buys a pair of Tom’s shoes the company gives a pair of shoes to a needy child. They call it “One for One". Identifying the target market of a company can really bring insight into what the company is trying to achieve and their motives. Overall, everyone wants to help out a child in need and people find it convient to buy a simple pair of shoes and aiding a needy child at the same

JCPenney has struggled over the years, but they have come up with different strategies to induce a better year. The company has rebuilt and reestablished their merchandise assortment into more powerful private brands and some exclusive attraction that their customers value and can be only found at JCPenney. They are becoming more involved with mobile commerce at their web site jcpenney.com. They are adding features to it such as giving the customer the option to shop, ship or pick up their JCPenney merchandise. This will include JCPenney putting in an enterprise wide inventory network that will allow customers to be able to pick up orders on the same day and same day delivery. They are making sure their employees are engaging more with consumers

Pulling in the young professional market into its void, Topshop’s online page had served its purpose into letting everyone know that they’re a brand that everyone should look into. The interface used on the website is as exquisite as the items available for purchase, and with

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

Women whose median age was 28, who followed a traditional lifestyle, and who preferred practical Clothes. Research showed that the product attributes most important to these two consumers groups were quality, value, comfort and fit.