Katy Perry Commercial Analysis

The magazine advert manipulates women into believing this mascara will feminize the ordinary woman. It evokes women to want to mimic the model’s good looks, obtaining the most desirable and beautiful look, which exemplifies rhetorical appeals. While consumers are aware of the use of photoshop in advertisements, and the results expressed in the ad are unrealistic, the flawless supermodel still grabs the audience’s attention. They show Adriana Lima applying the Lash Stylist mascara, which is a clear example of logos. By seeing that, the viewer is going to think that if they wear it. Emotionally that would draw in a woman, especially the younger girls, because it is every girl’s dream to look like a celebrity. It is very smart on Maybelline’s part to use a celebrity in their advertisements, because it is a technique that will draw in more consumers to buying their

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Due to having Taylor Swift as the main actor, leads to emotions being the strongest appeal used in this ad. This makes the audience want to buy this silk foundation to make them

CoverGirl is a well known American cosmetics brand. For more than fifty years, CoverGirl has been well known as a makeup brand. To add to their validity, CoverGirl uses famous people in their ad to help sell their product. Celebrities impact the gathering of people. It makes the customer trust that the item is a commendable item because a celebrity is useing the product regularly. By utilizing more that one superstar as the face for their items, they build up more credibility. They are basically saying that every one of these famous people utilize these items, so the customer should go purchase this item. Customers alway think if the product is good for the rich and popular celebrity, it will also be good for them. Also mostly this customers are famous and want to look perfect. The picture in the Covergirl ad is only one sample of how this commercial is successful. Queen Latifahs perfect appearance and common magnificence additionally makes this ad convincing.The center of the picture is from her head to shoulders, highlighting the impact Covergirls item has on her. She shows in the as that she is really satisfied and happy with the Covergirl

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

The commercials producers successfully capitalized on societies yearning to live a lavish and prominent lifestyle. The advertisement plants a growing seed inside the audience’s head that drinking Hennessy is an assure way to access a life of social elegance as well bump elbows the beautiful and wealthy. Possessing the skill and knowledge use a controversial substance and responsibly glorifying the drink is an exemplary method on how to market an ad. The Hennessy Cognac commercial is swarming with high-end materials: expensive cars, glistening jewelry, and designer clothing. It is understandable that society gets captured in the belief that Hennessy is the missing variable in the pursuit to live a life of luxury. Comprehending the dynamics behind marketing is a crucial skill when it comes to successful advertisement. Realizing the importance of selling a product that opens the doors to an iconic lifestyle is tremendous

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

The commercial can be broken down into the three rhetorical appeals. The appeal to character, by having Rihanna serve as the main subject, engages the viewer instantly. However, Rihanna serves a purpose through her involvement, as a celebrity, “For the fan, celebrity culture can produce intense identification at rock concerts, athletic arenas, and other displays of the fantasy object, whether live or recorded and mechanically reproduced. Such identifications can lead to role reversals where the fan covets the wealth, honors, and supposed power of the celebrity”(Weeks). The commercial allows the viewer to have intimacy with the superstar, by gazing at her getting ready right before her performance. Rihanna fans are able to catch a glimpse of her intimate moment backstage, which identifies the social status of the viewer and the singer as equals. Rihanna’s established beauty is also a factor for why she is chosen to sell the product, “This distinction focuses on the appeal of beauty as a social control: As images of beauty continually shift, insecure consumers may perpetually justify their purchases of products and services. By endlessly manipulating and redefining beauty, advertising and corporate profits are secured”(McDonnell).What the character conveys intertwines with the logic of the commercial; if a superstar beauty like Rihanna cannot resist temptation, how could an ordinary person possibly resist the Twinkie as well? The epitome of beauty displays gluttony and her

There is quiet the paradox in the particular advertisement as well. This particular commercial has fine classical music as its choice of background music that is played throughout the whole commercial. The woman character in this commercial possesses such a high level of success because the audience can definitely infer that she reached a great length of fame. The woman is a form of celebrity because the paparazzi constantly want to take her picture. With such a height of fame, it is quiet obvious that she is very successful and there lies a hint of high social status. The advertisers have reached an extreme form of social success for celebrities receive exclusive opportunities that no ordinary citizens can pursue. The celebrity lifestyle is an exclusive one; therefore, the advertisers of this perfume have exploited that high social class brilliantly. Overall, this commercial portrays this woman a high level of class because she has

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

First, a song that I feel best represents transformation is a song entitled “Roar” by Katy Perry. In the song the singer tells a story about her boyfriend held her down from doing great things and how she was so shy. Towards the middle of the song her breakthrough came and she realized she didn’t need anyone, especially, her boyfriend and that it was ok for her to be confident. This song relates to my transformation because I always let people hold me down from doing what I wanted to down. I let people get to my head and make me believe what they say about me. Also, my confidence wasn’t great, I was extremely shy and I didn’t speak up for myself. Getting out of the stage of being shy was very difficult, gaining confidence felt amazing. In Katy

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

The fact that the woman is well-dressed and seemingly high society also adds to the desire of the “everyman” to attain “their very identity” (Kellner, 189) from the influences of this ad. What woman wouldn’t want power, status, perfect features, and men falling at her every move? And, of course, this can all be attained simply by smoking Camel cigarettes. Similarly the men are also being shown “socially desirable and meaningful traits” (Kellner 189). Men are being shown an existence where they could attain everything they so desire, a beautiful and sexy woman, a great job, as evidenced by their classy attire, and a happy lifestyle devoid of care and worry. These are definitely all characteristics that men strive to attain, and the ad is also promoting its product at the same time. There are two interpretations given of men in this ad. The first is that if men find a woman who smokes Camel cigarettes they will have everything they desire. The second is that if men purchase Camel for themselves, they can obtain everything. In either interpretation the existence of Camel is involved but the follow-up action is up to the individual consumer as to whether he chooses to use the cigarettes or not. This particular Camel ad “depicts how something as seemingly innocuous as advertising can depict significant shifts in modes and models of identity” (Kellner 193) and how it can speak to a larger public about the values and goals of life as a larger

This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers.