Kayem Foods Essay

1376 WordsJan 24, 20136 Pages
Kayem Foods, Inc.: Al Fresco Chicken Sausage Case Questions, Group Two 1. Provide a brief SWOT analysis for Kayem Foods, Inc. (specifically addressing the market opportunity for Al Fresco Chicken Sausage). STRENGTHS • Kayem owns other brands that have been acquired and retained due to regional brand loyalty. • Kayem brands are known for freshness and high quality. • Taste tests show that consumers consider Kayem products to be equivalent in taste and quality to leading brands. • Al Fresco Chicken Sausage is seen to be a part of a healthy lifestyle. • Buzz marketing put Al Fresco in the number one market share spot for Chicken Sausage. • Kayem brands are strong at the deli counter because of…show more content…
Al Fresco Chicken) |for breakfast sausage and 4% for dinner sausage in | | | |2003 | | |Sales product at a premium price with less product | | | |by the oz |Bargaining power of buyers caused decreased profit | | |Chicken segment growing by 12% |margins | | |Al Fresco became # 1 selling brand of Chicken | |

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