Keckner And Share Summary

The Media promotes and reproduces societal values and norms, establishing common meanings and understandings among groups and individuals. These common meanings are portrayed in the media and put forward by the dominant culture; and for this reason the patterns of inequality that benefit the dominant culture are produced and reproduced. The media today are not only entertaining the people but also favor the spreading of certain information. The different media thus convey the messages of the dominant culture and provide subcultures with justifications for these relations of ruling. These patterns of inequality can be interpreted through four major sociological angles: structural functionalism, conflict

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it

The media today is something that is used more than anything else by teens to obtain information about the world. “Social media in this day and age cannot be ignored; it is now a critical part of presidential politics, it has been part of the revolutions in the Middle East and its going to be an unavoidable part of high-profile legal cases; just as traditional media continue to be” (Hochberg 1). The media have reached the peak of influence since the beginning;

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The role of media has often been a subject of much debate, particularly in terms of its role in portraying and conveying truth to the target audience. Some argue upon its utility as a means to disseminate information and to rectify perceptions and facts in the minds of the viewers; while others squabble on the amount of misrepresentation which is often adopted by media as a means to project baseless arguments which lead to severe impact on the minds, especially those who are unlearned and uneducated. In today’s burgeoning era, the role of media still remains a largely disputed topic but fragmentation of media has become a broadly accepted and also, widely noticed phenomenon. Not only have new

With the invention of the printing press, during the middle ages, media has become the driving force of our society. With the printing press, books and newspapers became readily available to the common folk. Although, many people were not able to read Latin during the time, the printing press soon paved the way to translated version of texts into common language. This was a huge factor in the enlightenment period, where people moved away from the church and began to use science in their lives. Today the media has grown to such an extent that it controls almost every aspect our lives.

Mass Media forms such as television, radio, and the press are predominantly owned by the bourgeoisie, increasing the likelihood that the media is filled with capitalist ideologies encoded in the texts to be decoded and consumed by the masses. The extract ‘Media as Manipulation? Marxism and Ideology’ from ‘Media, Culture and Society: An Introduction’ by P. Hodkinson (2011) explores several Marxist and Neo-Marxist perspectives on mass media. It also discusses the ways in which the media influences life in a capitalist society. This summary will provide a critical review of the extract and the various perspectives it presents.

Throughout the years, popular culture has grown into an intellectually battle. Steven Johnson affirms that “the popuIar media steadily, but almost imperceptibly”, made “our minds sharper”. Johnson can be looked as an ideal example of the good impact the media has on its people. He doesn’t judge the negative advertisement, the numerous crimes presented on a daily basis or the violent television dramas but he explains how these are just a shell, a mantle and underneath it reveals a machinery meant to challenge and develop people’s mind.

After reading Neil Postman’s book, Amusing Ourselves to Death, media traps society for many reasons. The first reason is because the media limits the audience’s discourse to the bias it employs. Television has limited real discourse because of the constant need to entertain viewers. The need to entertain viewers has made the actual message far less important than the entertainment of how it’s presented. Even religion and education have become more entertaining than achieving their actual goal. Media traps us primarily because that is where we derive our information from. Television also traps young school children by constantly entertaining them.

Cultural studies are influenced by the “Marxist interpretation of society,” but according to, “Stuart Hall believed that mass media has highlighted those people that are already in positions of power” and the media has exploited the poor keeping them powerless. “Hall says that he describes mass media as the dominance that maintain

Economism, or vulgar Marxism, is a key feature in explaining the media’s role according to Marx. This is also referred to as the base/superstructure model. In economism, “the economic base of society is seen as determining everything else in the superstructure, including social, political, and intellectual consciousness.” (Marxist Media Theory 1) This maintains that the media is used as the base of society. Society is referred to as the superstructure. Clearly, media shapes society even today. Since consumers rely on the media for information and entertainment, (ex. Television and radio new, magazines, newspapers, Internet), they are shaped by whatever forms of media they chose to be an audience to. The media manipulates everything from popular fashion to the food people consume.

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and