Keeping It to the Fairway - Harvard Business Case

Golf has changed a lot since it first started in 1297, where a leather ball was hit into a hole and the fewest strokes won. The golf clubs and balls have changed significantly and the number of options for clubs has increased as well. They have gone from wooden drivers to drivers made of complex blends of elements that make the ball fly higher and farther. Since the golf clubs and balls have all been improved, it’s a surprise that some of the rules haven’t been changed to make the game fairer.

These magazines and movies are only a small portion of how golf has helped changed society.  Golf provided a helping hand in bringing the American nation closer together as equals.  Blacks and Whites of all ages and gender have been given the chance to play along side each other in a safe environment.  Sports sometimes provide a place for equality.  Golf is a great example of this equality.  Stossel says "golf is beginning to look more like America: diverse, multicultural, and largely middle class" (2).  But, will Americans take advantage of the

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Their target market is an average golfer, but they should also target good and experienced players, who are the

The 1980s and 90s were boom times but all goods things eventually come to an end. There will no doubt be good times again but right now individuals, businesses and communities have to adapt to economic realities in which people have less disposable income for some of the things they used to spend money on. One of these is golf. The number of gold courses grew throughout the United States in the 80s and 90s and the same was the case in Japan. Today, however, there aren't enough players anymore to support the number of courses, so many have closed. This creates the opportunity for development in places where middle-aged, mostly white males used to drive silly little carts and hit a little white ball with a club.

This sporting and social event is one of golf’s greatest traditions, and it has a storied past as well as other things about it that are just plain interesting to know.

Martin would have an advantage on the other professionals during tournament play. The fatigue is the largest affect that could prevent a player from making a good shot or a bad one. By allowing Martin to drive it would alter the highest level of competition in the biggest golf tournaments. The PGA argues that Title III is about discrimination against "patrons and customers" seeking to obtain "goods and services" at public areas. Additionally, Title I protects people that work in places and during the tournaments and this falls more in a place of exhibition or entertainment. Mr. Martin as a golfer is like an actor providing entertainment. The issue is that he is not able to claim Title III, since not a customer, but Casey Martin felt that he is an employee and entitled to title I under a discrimination venue, but since he is classified as an independent contractor, Title I was does not apply.

On the PGA tour, it doesn't matter how fast you are, how much you can bench press, or how high you can jump, so why is it that the tour is dominated by white golfers. In 1997 Tiger Woods won the Masters in his first professional tournament, he also set the course record. Back in the

The company’s CEO and founder Ely Callaway was a golf champion himself during his twenties and was a powerful motivator defining the company’s culture

To Build the management-research question hierarchy we will first start with the management dilemma. In this situation I see the management dilemma being, the need to attract more membership to support the new renovated facility and to account for the growing age of their current membership. Apparently AT&T purchased NCR Corporation and provided them a 4 million dollar loan to complete their renovations. Their immediate goal is to bring golf memberships to 680 and to increase social memberships as much as possible. The management question

“Given the year we just experienced in golf, it would be phenomenal if we see anything in 2001 that will even remotely compare. We witnessed an incredible season by the game’s most dominant player-in this era or any other. We saw how fans and players alike could respect the game in an international competition. And, we have seen the game’s visibility skyrocket” (Strange 20).

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

| Weakness * A lot of other Golf courses * Older course * Members not pleased

The manager of City Technologies has approached our company to discuss and plan the company’s annual seven day event, which will include a two day Pro-Am golf tournament to an appropriate location outside of the UK. The trip will be for 16 people, which will be arranged and paid for by City Technologies, as well as a further 20 golfers from other companies who are making their own arrangements for the trip. Places previously visited include Spain, Scotland, Ireland and California, which reduces the number of places they can visit. We must also look at the option of sending a member of staff as a group leader and the costs involved. I will choose three destinations for the manager’s report, as well as a customer care plan, and

In this case study, Liz Ames has come up against an all too common problem in business today: gender bias. Effectively managing racial, ethnic and gender diversity is not just a human resources issue; it is a serious business issue.