Keith Sawyer 's Eight Directives And Bloom 's Taxonomy Of The Cognitive Domain

The creativity process helps the client to connect to his emotions and thoughts and accept himself as an individual/person (‘being in the world’)(reference)

1. 1. Consider the 4 approaches to creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement?

The mental process is the performance of some composite cognitive activity; an operation that affects mental contents; “the process of thinking”, the cognitive operation of remembering (Farlex, 2008). The mental mindset includes four styles of creative intelligence: Intuitive, Innovative, Imaginative and Inspirational. This paper will compare and contrast the four styles of creative intelligence and their influences on organizational decision making, include examples of how mental models/mind sets might limit the decision making process and explain how these models influence my decision making in the workplace.

Describe thinking, intelligence, and creativity. How are thinking, intelligence, and creativity related? Does one’s creativity illustrate anything about his or her thinking processes or level of intelligence? Why or why not? Your response must be at least 300 words.

In the context of creativity’s stated definition, we will proceed to group our arguments into three themes of factors: cognitive ability, expertise training, and environmental conditions. The human brain is highly adaptable and can continue to develop new cognitive abilities, even past adulthood (Norman, 2015). Proper cognitive expertise and training can help workers produce and operate in ingenious ways (Ginamarie, Lertiz & Mumford, 2004). Finally, the working environment can both motivate or stifle creative output. Managers can influence all three components: expertise, thinking skills, and motivation (Amabile, 1998).

A Synthesizing and creative mind as Gardner terms them goes side by side as synthesis takes up information from a variety of sources and interprets them objectively. The result is a well-arranged representation of information as it keeps on mounting. Creativity comes in to evaluate the synthesized information and develop ideas or solutions to break new ground. The concept follows the same variable as Fernandez, which accrues the terms curiosity, insight, and creativity. Curiosity, as mired by Fernandez, is the idea of seeking new experiences bounded by knowledge and moreover acknowledged with the willingness to learn and adapt to change (Fernandez 2014). He accords curiosity with insight as one must be able to make sense of the information and the knowledge. The understanding of two results into a creative process that assesses the environment and finds alternatives to the challenges which are a strength for success in the twenty-first century.

According to Baird and colleagues, mind wandering can enhance creativity goals and problems that were encountered. Creativity finds solutions that are novel, and high quality (Matlin, 2009). J.P. Guilford researched how we measure creativity. Creativity should be measured by divergent production. This research demonstrates the number of different responses that are made for each test item (Matlin, 2009).

The extraordinary success Starbucks experienced during the early 1990s resulted from Howard Schultz’s passion and vision to create a coffee culture in the United States similar to the coffee culture he experienced while traveling to Italy. Schultz’s vision of the Starbucks brand evolved around providing a quality product while delivering exceptional customer service in an inviting atmosphere. Starbucks’ success can be attributable to the following factors:

Creative intelligence is an innate characteristic with which we are born; this is an aspect in the development of our mental

This assignment is based on the Starbucks case study; Trouble Brews at Starbucks written by Lauranne Buchanan and Carolyn Simmons (2009). The aim of this paper will be to discuss the the changing consumer experience, competitive landscape and external circumstances affecting marketing opportunities for Starbucks, while determining how Howard Schultz can provide Starbuck’s customers a greater long-term value.

Former Starbucks Executive Scott Bedbury once said “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people” (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly” (About Us, 2011, para. 4). Thus, this commitment is the motivation behind Marketing Team A’s proposed

When Schultz returned to the States he presented his new-found discoveries, of what he believes a coffee shop should be like. However, his bosses didn’t share the same belief, that creating a coffee shop with “artistic and joyful experiences” was less as important as making coffee that sells well. So, Schultz quit and he went on to raise money to fund his own coffee shop establishment , “Il Giornale.” The store started very small, with only two, or three employees, to keep labor costs down. Only sixteen months into his new founded company, Schultz found himself in the position to buy his former employers’ small scale coffee shop. To Schultz it was a no brainer to buy the company which first sparked his love for coffee, so he did. And at only thirty-four years old Schultz had one-hundred employees, several locations throughout the city of Seattle, and a dream to create a nationally recognized brand of “Starbucks Coffee.”

The CEO (Chief Executive Officer), Howard Schultz pointed that the main reason from the decline of “Starbucks Experience” was that the number of Starbucks shops increased sharply from only 1,000 to 13,000 within ten years. Other people considered their brand has been commercialized, and the customers hadn’t had enough enthusiasms to appreciate every moment of their coffee any longer. He suggested that Starbucks should re-find its origin. Nevertheless, his advice apparently was opposite to the

I am an open minded individual with a passion for creativity. In this ever-changing world, I believe creativity will allow me to foster new and innovative ideas, and effectively adjust to societal and organizational opportunities (Daft, 2012). Due to dynamic cultures in todays work environment, I hope to employ critical thinking that encourages ethical actions and accomplishment

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.