Keith Sawyer 's Eight Directives And Bloom 's Taxonomy Of The Cognitive Domain

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Asking the right questions opens the doorway to creativity and understanding. By utilizing this principal, found in Bloom’s taxonomy of the cognitive domain and Keith Sawyer’s book, Zig Zag, The Surprising Path to Greater Creativity, I have been able to analyze my path as a creative professional. Sawyer’s eight directives and Bloom’s taxonomy will be invaluable to me in my future career in marketing. These texts provide lessons on how to incorporate analytical and creative thinking into your everyday life. In a world that thrives off of creative intelligence, Sawyer’s seven directives are essential to my future as a marketing professional. Sawyer’s first directive focuses on finding and asking the right questions. (Sawyer 13). A vital part of questioning is also figuring out what works and what doesn’t, and being willing to abandon old models that aren’t working in favor of new ones. This idea is exemplified through the story of Howard Schultz, who ultimately was able to use questioning and a revision of those questions to turn Starbucks into the successful coffee brand it is today (Sawyer 23). This story relates strongly to my chosen field of marketing. Schultz was impressed by what he saw in espresso bars in Milan, but ultimately the Italian concept didn’t serve the Seattle market very well. In the end, he was able to fuse the original company with some of the ideas he gleaned from Italy, and the brand he created was ultimately greater than either of the ideas that came

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