Kellogg Annual Report

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K e llo g g Co m pa n y 2009 annual report strength of The ® Sustainable DePenDAble 11 Leadership Financials/Form 10-K Brands and Trademarks 1 Selected Financial Data 12 Financial Statements 27 ™ strength of the ™ Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners Management’s Discussion & Analysis 13 Notes to Financial Statements 31 Shareowner Information and ™ PeRFoRmAnCe ™ FoR moRe thAn A CentuRy, Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience…show more content…
In 2005 and 2008, the Company made voluntary pension contributions after-tax of $210 million and $300 million, respectively. Our operating principles of Sustainable Growth and Manage for Cash combine to deliver continuous improvement in ROIC. Dividends per share have increased 42% over the past 5 years. Retail Cereal Retail Snacks Frozen & Specialty internatiOnal Europe Latin America Advertising investment of nearly $1.1 billion in 2009 continued our consistent and strong investment into building our brands. At approximately 9% of net sales, this investment is significantly above that of our peers in the packaged foods industry. Cost saving and efficiency programs in 2009 provided substantial progress toward our goal of $1 billion in annual cost savings by the end of 2011. We now expect to exceed $1 billion in savings over this three-year period. % growth 3% 4% 3% (1)% 3% 2% 7% 5% 3% North America ™ 2009 NET SALES North America Frozen & Specialty Channels $12.6
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