Kellogg Company 's Annual Report Project

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Summary After viewing the film “food Inc.” the way I now view the American food industry and our government has changed. I now see the food industry for what it really is, a corrupt business empire that is protected by government officials and policies. In the film it pinpoints many different areas where the food industry has become an injustice to the citizens of America, they have also been protected by laws and policies, and also have treated the cattle, chickens, and other farm animals with such cruelty for profitable gains. Some of the areas where the food industry has become an injustice to its citizens is in the processing of mass food products that are not healthy, the advertising of products to fit the description of farm grown food

1. There are several sections to an annual report. The two main sections are the written section from management to shareholders, and the second section is the 10-K. The written section is entirely optional; some companies omit it while others prepare an extensive write-up. There is no set form for this section. Starbucks' 2011 Annual Report has a 4 page write-up with a letter from Howard Schultz and a brief description of the company's business for the past year. The 10-K does have a set form. It includes a five-part discussion of the business; the financial data, which is the largest part of the report; a five-part discussion of relating to governance and the executive and the last part is the exhibits.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Tootsie Roll Industries, Inc. has been engaged in the manufacture and sale of confectionery products for 113 years. Our products are primarily sold under the familiar brand names: Tootsie Roll, Tootsie Roll Pops, Caramel Apple Pops, Child’s Play, Charms, Blow Pop, Blue Razz, Cella’s chocolate covered cherries, Tootsie Dots, Tootsie Crows, Junior Mints, Junior Caramels, Charleston Chew, Sugar Daddy, Sugar Babies, Andes, Fluffy Stuff cotton candy, Dubble Bubble, Razzles, Cry Baby, Nik-L-Nip and EI Bubble.

Kraft Foods Group is a top fortune 100 company founded by James L Kraft in Chicago, Illinois 3 years ago. They specialize in food and beverage products categorized by beverages, frozen and refrigerated meals, dairy products, and other grocery items. Kraft products are known worldwide and can be found in almost every home in the world. Even though Kraft brand has been around for decades Kraft Foods Group is a type of business subsection that adheres separately to each demographic in the world. Since they provide for over 170 countries, they must divide and conquer to stay successful. Although the company has been very successful they face many challenges including broad competition and target markets.

Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

which are presented in Cases 12I and 13I. In addition, the case focuses on quantifying the

General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially throughout the years due in large part to our popular brand names, this however is only part of the reason that we has been so successful. We markets global brands such as Green Giant, Old El Paso, Häagen-Dazs, Yoplait, Cheerios, Betty

Introduction: Building an up to date and proper strategic planing is essential for the context of any company. it is the most important part that can make or break any business. Proper decision making and its effective implementation is quite significant in the success of a business. Let it be a multinational company like Kellogg, the same importance is apparent. For that understanding and analysing the environment of the business will be very helpful in making a proper business decisin making for the betterment of the same.

Social: * 80-90% of women 35 years plus working full / part –time in workforceThey don’t have time to sit down to eat breakfast on the table. They need eat fast and nutrition’s cereal to make their life more convenient. * Teen available spending power continues to riseMost of teenage have part time job, they work as cashiers, tutors. They also get money from their parents for their birthday, Christmas gifts as well.

According to Pamme (2012), US women gymnastic team had won their gold medal in the 2012 Olympic Games in London and they have express their feeling winning an Olympic gold medal is no doubt one of the greatest achievements in a person’s life. After won the gold medal the group of gymnasts have been touring nationwide in the name of ‘Kellogg’s Tour of Gymnastics Champions 2012‘. Moreover, at national level Kellogg were able to get more than three months long nationwide advertisement through every commercials of the tour. Kellogg were enable to express their national pride, patriotism and support for American heroes. All of these features benefit the brand’s image

In the Kellogg’s diversity and inclusion report the executive said that he give his leadership teams credit for diversity and inclusion in the company, they are the one who set the goals and places for diversity and inclusion in the company. the plans that are set by its leaders are also reviewed by its chairperson and Executive Diversity and Inclusion Council, who not only keep the react of the plans but they also focus on tracing the progress and report of their diversity and inclusion. The Kellogg’s also open the “Kapable” which work with the individuals with the disabilities, in order to help them, also help their supporter and the company also supports them. In future, The Kellogg company is planning to provide the cross Cross-Cultural

Why did Kellogg’s engage in marketing research before deciding how to inject new growth into Special K?