Kellogg's PEP Commercial

One clever choice was to place the ad inside of a Ladies’ Home Journal. By placing this ad in that magazine their bound to get business because the main audience would be mothers looking for info and tips on a good lifestyle. The “Nothing does it like seven-up” give the emotion that a refreshing 7-Up drink will quench your thirst. Showing a mother’s hand feeding her baby show some creditability because it shows the reader that it’s so pure and wholesome that a person can feed it to babies. The advertising “Soldiers of Fortune” inside an ad, they advertise 7-Up along with an exciting adventure TV show.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

One of the the oldest advertising agencies in America since its creation in 1869, N.W. Ayer and Son, produced a compilation of their ads in order to teach how marketing could be used to convince customers to buy their goods. In this booklet they state “Out of magazines and newspapers they [customers] glean the ideas that are to rule their daily lives” (In Behalf). This statement reiterates the fact that advertising was particularly focused on promoting goods as useful in order to appeal to a wide variety of customers. Though this statement from N.W. Ayer and Son does not speak to any specific gender, it can be inferred that they were speaking about women as Estelle Freedman, an acclaimed American historian specializing in women and social reform, as well as a professor of history at Stanford University, writes how “Home economics became woman’s professional realm…” (Freedman 391).

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

This is suggested by the fact that the image is completely styled in light colors, with both characters wearing shades of pink. The entire situation is given an aura of femininity, distancing itself from where a man would be. Presumably, he is working instead, raising money for his wife to pay for the groceries. The advertisement presents a lesson that a husband’s job is completely separate from keeping kids healthy or doing household chores. These roles within the nuclear family are exactly what was depicted in the 1950s. These ideals support that “a woman would be immature ‘if she wants all the advantages of marriage’ but resents doing housework, and a man would be less-than-grown-up if he shirked the bread-winner role” (Ehrenreich 17-18). The threat of being perceived as less mature than other adults is pervasive in the modern advertisement, and carried over from 1950s ideology.

Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011).

In her essay “Beauty (Re)discovers the Male Body,” Susan Bordo manages to recognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generations as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as Generation Y, have been born into the various outlets of social media and have become accustomed to a greater sense of comfort with the Internet as they share all of their life stories and photos with other human beings. On the other hand, Generation X and the Baby Boomers were born into an era that didn’t depend on technology to perform everyday tasks. As a result, their mindsets make them reluctant to the changes in technology, which inadvertently makes them more uncomfortable to any massive changes in social media. By using sexually oriented advertisements, Kraft Foods and Axe, effectively display differing ideological differences between Generation X and Generation Y. In conjunction, Bordo’s elements of the gaze, objectification, and the rocks and leaners pose allow us to better understand the construction of the advertisements and the role they play on influencing each targeted generation.

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

The saying “Often a Bridesmaid, never a Bride” is used to define women who attend many weddings but never actually get married. However, something that many people do not know is that the saying was invented by the Listerine corporation with the intent to improve their mouthwash business. In the early 1920s to the 1950s, the Listerine corporation created the “Often a Bridesmaid, never a Bride” advertising campaign to get women to buy their products by reinforcing societal roles of women of that time. On the other hand, the campaign that Listerine used also used the technique called scare copy to tap into the female unconscious and make women buy their products. Also, considering women were just starting to be considered as consumers, advertisers like the Listerine corporation knew women would be easy to target to buy their goods. Through Listerine’s campaign “Often a Bridesmaid, never a Bride” the advertisements that Listerine used greatly influenced the representation of women by framing the importance of marriage and linking it with the ideas of being successful women in society.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.

In American history, food has almost always been advertised with a pair of breasts and a dress. No matter if it’s television, magazine, newspaper, or website marketing, it is easy to assume that food advertisements will most likely to feature a female figure cooking: a stay at home mom cooking for her family, teenage girls baking, a busy working woman being able to cook dinner in less than an hour, whatever it is, it always features a woman. Campbell’s Soup Company is no stranger to this picture of the female cook and has utilized this fantasy as a reoccurring theme within their advertisements. Unsurprisingly, Campbell’s condensed soups further stigmatized gender roles in the American household from 1905 to 1950.