Kellogg 's Marketing Case Analysis

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms, Kellogg, General Mills, Post, and Quaker Oats, which dominate the industry.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

In 1883, Bernard Kroger, who is Kroger Company’s owner, opened the Great Western Tea Company in Cincinnati when he was 22. In 1902, the company became Kroger Grocery and Baking Company after growing to 40 stores in different cities like Cincinnati and northern Kentucky. The company continued growing thorough buying smaller, cash-strapped companies. Moreover, in the late 1920s, the company gained Piggly Wiggly stores, and in early 1940s, the company bought most of the Piggly Wiggly stock. In 1929, the chain reached its greatest number of stores which is 5,575. The company continued buying other stores. After that, the company started opening bigger stores in 1971. In 1987, Kroger sold most of its interests in the Hook and SupeRx drug chains and started focusing on its food and drug stores. Furthermore, Kroger announced that it was purchasing around 75 store (mostly in Texas). Not only Kroger was buying food stores in Texas, but also in Virginia, Nebraska, and New Mexico, which happened around 2000 and 2001. In 2003, Kroger announced Naturally preferred, its own brad products which include baby food, pastas, cereal, snacks, milk, and soy products (Company History-Hoover’s, 2016).

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Kellogg Quaker Post Product in the Marketing Mix Of Cheerios : Cheerios have been able to create a distinct name for itself as a nutritious breakfast that has twelve vitamins and minerals to serve as a full breakfast. Cheerios in its original form were its main product since its inception but in

Gather information about its potential and current customers, this helps to understand the customer, improve their services and make more informed decisions hence reducing risk.

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

They make a bunch of popular cookies as well, including M&M, and what they call Fudge Stripes. Keebler has been around since 1856! That’s way before Oreo who was founded in 1912. Keebler also make a eye opening $3.89 billion dollars just out cookie sales. Not to mention all the other products they sell.

Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

Kellogg’s is a company that produces and sells cereals, fruit flavored snacks, breakfast biscuits, beverage, crackers, toasters pastries,

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

Emma is a young female student and she is single. She is doing her bachelor degree at the university and also has a part-time job as a waitress. She comes from a middle-class family and she is living in a studio close to the campus. She is energetic and bright, who is engaged actively in the university. Influenced by her parents, who both have medical backgrounds, she has a strong mind of keeping a healthy lifestyle, including a healthy diet and going to the gym regularly. Emma also inherits her parents the style of behaviour, that is, the price is not the top concern but the quality and value that is delivered with the products.