Frosted Mini Wheats Ad Campaign

“Cradle to grave” and “Brand loyalty” these slogans are the goal of many companies which target our kids to get us to spend our money on unnecessary things. The article “Kid Kustomers” by Eric Schlosser, an American award-winning author and journalist. He studied in both Princeton and Oxford. One of his most well-known writings is “fast food nation” and the other is “Kid Kustomers”. “Kid Kustomers” published in is one of Schlosser’s best articles, he discussed the fact that there is a market targeted exactly and specifically to our children, and this is not a new phenomenon, this way of marketing has been invented and followed for at least 25 years. Schlosser’s Kid Kustomers is a very good essay published in 1959, it has many ups and

Hi. Joshua Diaz. For this assignment, I picked a candy, "Jolly Rancher", advertisement like you. When I see first your advertisement, I thought it is a medicine because of the words, "LIFE SAVER." The candy in this picture is very noticeable and big whereas other advertisements include diverse materials. It does not include any people and objects. Also, it has only two colors, white and dark blue. The white color looks healthy and pure to eat and the dark blue colored background support the candy to be main of the advertisement. The texts below the candy explains the taste of this candy and calories information. Customers can decide whether they buy or not it after reading this texts. However, unfortunately, customers cannot know the real

A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back

In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying "sex sells" but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it 's less filling. This leads to a fight between these two very sexy twins ripping each others clothes off and wrestling around in a fountain of water; they strip each other down to just their underwear.

If I were creating a script for a sunflower seeds commercial. I would open the video with a mom, dad, and their daughter watching their son/brother’s baseball game. Next, I would show the brother getting back into the dugout and his mom would then ask his sister to bring her brother a bag of sunflower seeds. For me a commercial like this would bring back nostalgia to when I would do this for my brother. A script represents an event for someone. The script here is that no baseball game is complete without family and sunflower seeds. When you think of a baseball game you typically think back to family, and certain foods that were there.

This Choose One advertisement from Creative Blog for Mom’s Demand Action takes place in an older classroom. There are two children standing side-by-side in the center of the image. On the left is a young, Asian boy, about the age of seven or eight. In his hands, cupped in front of him, he holds a Kinder chocolate egg. He is wearing a red t-shirt with a blue collar and blue jeans. On his right is a blonde, Caucasian girl, roughly the same age as the boy next to her. She is wearing a purple and grey horizontally striped long sleeve shirt and black jeans. In her hands is an automatic rifle.

For instance, Sprint uses name calling and plain folks by saying that their prices are better than T-mobile and Verizon. They even offer the cut-your-bill-in-half deal, which shows people speaking of how much they have saved by switching to Sprint. Additionally, plain folks is also mainly used as a propaganda technique in this commercial. The commercial depicts regular people speak of how much money they have saved since they changed their plan to Sprint. At the end once the people are done speaking, they then throw their old phone bill behind them were there is a huge pile of old crumbled phone bills. Their intent is to tell other people that if they saved a large amount of money so can

The 1947 Campbell soup ad was able to relate to its viewers by depicting a young married couple. In the late 1940's and 1950's it was important to marry young. Women were pressured to marry at a young age and become a homemaker; taking care of their husband, house and children were their top priority. The husband is coming home from work, presumably an office based on his suit. His wife is able to anticipate his needs and have dinner started before he gets home.

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

In Trek-Tek’s ad, an image of a man riding his bike in the mountains is displayed in the top left corner. This image delivers a subliminal message to the intended audience of Boy Scouts that with their clothing, they can also ride bikes quickly in the wilderness. The image is crucial to the success of the advertisement because being outdoors and doing high adventure activities appeals to Boy Scouts specifically because that is what they typically do. Texts and colors are another necessary and important component of advertisements because text provides readers with important information, while colors can subconsciously alter the mood of the audience.

Briona Enny, I find your discussion very interesting. After reading different submissions from our other classmates, I realized that almost everyone found that because the commercial was funny, it cannot be taken seriously. Every year during the super bowl almost every commercial is funny and they put out fairly accurate information. I feel companies put humor in commercials as a positive marketing strategy with no intensions on confusing their customers. I think you were spot on when you said “Mr. Leonard should have looked into the situation as a whole a lot more than he did when he started raising funds and spending money to receive this Jet.” Unlike “Mr. Leonard” PepsiCo put a lot of thought into the commercial. I think PepsiCo fully understood

The choice of a simple font for the advertisement keeps with the simple message of natural and organic. No fancy scripts or trendy lettering, but rather, clean simple lines. The one exception to that is the word “chocolate” in the company’s name. That font is a flourished script-like design that circles back again to the context of fancy and exclusive. The advertisement is sparse on wordy messages and keeps it simple and to the point.

This advertisement shows Katy Perry holding two bags of popchips with the slogan “nothing fake about ‘em.” Katy Perry is famous and attractive and many women aspire to be like her; just having her endorse the product makes those fans want to buy this product. Juxtaposing the chips with her breasts the ad plays off of the fact that the chips are “all natural”, and along with her quote in the corner conveys the idea that eating these chips will make you more like her: successful and attractive. This is accentuated by using many codes and conventions to convey meaning, such as camera angle and lighting, language, body language, colour, symbols, and more. The camera is centered on Katy and the lighting has a vignette fade around the edges that focuses the viewer's attention on her. The slogan is in large font centered directly above her head, while there are two products located in front of her body. Meanwhile the background is a featureless blue, so this prevents any distractions and makes these three points the center of focus. Blue itself as a colour is often symbolic of intelligence and logic, which suggests that eating these healthier chips is a logical choice. The outfit she’s wearing, which is also blue, is rather revealing and similar to something one would see on a model in a fashion show. This reinforces the message of beauty and that she’s an ideal feminine figure that people should strive to look like. Her facial expression is a mixture of delightment and surprise,

By the age of two, children can stipulate to their parents whether or not they like certain types of food. According to (Roberto, Baik, Harris, and Brownell, 2010), children can indicate to their parents what types of cereal or snack they prefer due to the commercials they have seen on television. According to Galst and White (1980), the more a child views marketed television and commercials, the more requests the child will make while in the supermarket. Cereal is one of the most highly shown commercials on television (Roberto, Baik, Harris, & Brownell, 2010). To promote cereal, the marketing industry utilizes licensed characters, like Tony the Tiger