Essay about Kellogg’s Ethics

Kellogg CompanyKellogg Company is a multinational Group of company that manufactures delicious and healthy food products. The Company operates with Battle Green, Michigan as headquarters. Kellogg’s produces cereal food products such as the toaster pastries, crackers, cereal bars, frozen waffles, fruit flavored snacks and plenty of vegetarian healthy snacks. They live up to their motto, ‘Nourishing families so they can flourish and thrive.” You can also grab wonderful jobs from their distribution centers located in Chicago, Aurora, Oak Brook and Western Stephenson County etc. in Illinois. You would need to visit the company’s website to find out more about the company.

It is essential for the government to continue to regulate the food in our school systems. In the article, “The Extraordinary Science of Addictive Junk Food,” Michael Moss shows how the food industry is targeting children in school systems. “A potato chip that tastes great and qualifies for the Clinton-A. H. A. alliance for school...We think we have ways to do all of this on a potato chip, and imagine getting that product into schools, where children can have this product and grow up with it and feel good about eating it” (Moss 488-489). This is a prime example of how the food industry is circumventing regulations already in effect. The children of the United States of America are being zeroed in on by companies finding a loophole, instead of protecting the children, by using

During Nickelodeon's ''SpongeBob SquarePants'' 30-minute cartoon last week, more than half the commercials were about food.” He believes that selling fast food is bad, but what about healthy food? What about corn?

Dawes reveals that the Campaign for a Commercial-Free Childhood united with two parents made known their intent to sue the Kellogg’s corporation as well as Viacom, owner of Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight-years-old during highly popular children’s programming on Nickelodeon’s station, while also seeking to terminate Kellogg’s advertising campaigns which targeted young children with the company’s fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as identical concerns, of adverse health effects incited through advertising high-fat and high-sugar food products to children, were voiced at an FTC hearing at the end of the

Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011).

David Zinczenko was one of the lucky ones. He used to be one of the kids whose only option was fast food, but had the opportunity to turn his life around and join the Navy Reserves. As the type 2 diabetes rate keeps increasing the amount of money spent to help the kids with type 2 diabetes keeps increasing. Kids are getting more and more angry at all these companies claiming that they are the ones responsible for their health problems. Even though in a way these kids are passing the buck, these companies need to realize that they advertise for people to eat their products. David Zinczenko points out that, “Fast-food companies are marketing to children a product with proven health hazards and no warning labels. They would do well to protect

Food consumption is one of our nation’s biggest problems especially among our children. In the 1950s we began those golden years on the rise and once the 1970s came around we became a country that Mcdonalized things. “Food manufacturers began producing larger portion sizes in the 1970s and continued to do so at an increasing rate through the 1980s and 1990s, leading children and adults to eat more and take in more calories during meals and snacks” (CDC, 2005a; Young & Nestle, 2002). As a result, our kids begin to consume a lot of these foods and drinks that lack nutritional value and that increases their chance in health problems. Through investigations, it has been found that children are the biggest market for carbonated drinks with boys drinking 20% more than girls (Green, Hargrove, and Riley 2). This issue starts our nation on a path that many of us do not want to go down, many of these children who over consume will face the threat of obesity at a greater chance in older age compared to peers with balanced diets. As we process this through our minds, it cannot be overlooked that we as a nation face many challenges. Finding solutions is something that should be a number one priority among parents.

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

As a starting point for this assignment, I used the Oxfam report “Walking the Talk, Food and beverage companies slowly start turning policy into practice in Oxfam’s Behind the Brands campaign” (Smith, 2015). After reading the report, I selected Kellogg’s as the large multinational company for which I will answer the questions for one simple reason. According to the Behind the Brands Scorecard, they started from the 9th place in February 2013 and were in the 4th in April 2016 (Oxfam, n.d.), which means that they have identified and corrected some of their practises..

Quaker Oats emerged from a turn of the century merger of three milling companies over 130 years ago. It grew to become one of the top companies in the world by providing reliable quality to its first customers. Quaker Oats has been able to build a reputation of offering healthy, wholesome breakfast foods by targeting female supermarket customers. Although advertising has gone from a “warm, healthy breakfast” to delivering messages about “vitamins and minerals essential to a female metabolism” (Standaert, 2003), the target market is the same. Quaker is also hoping to reach nutrition professionals and health-food retailers. According to Indra Nooyi, Chief Executive Officer of Pepsico (parent company of Quaker Oats), they “…do not market to kids under 12…” since they “…do not have a nutritious product…” they feel comfortable marketing to young kids (Farey-Jones, 2010).

There is presently much controversy regarding the idea of unhealthy foods and how companies shamelessly market these products to children. Individuals in the food and beverage industry constantly promote the belief that they are actively involved in providing society with important information concerning what is healthy and what is not. Moreover, most promote their products as having no negative effects on individuals who consume them, as doing otherwise would surely reflect badly on their businesses. It is generally known that children are vulnerable because they have very little experience in filtering information and food companies take advantage of this by introducing diverse methods to promote their products even with the fact that it is likely for children to get sick as a consequence.

Kellogg’s is a company that produces and sells cereals, fruit flavored snacks, breakfast biscuits, beverage, crackers, toasters pastries,

Throughout the years, there has been an incredible amount of speculation as to what ingredients are being put into the food we consume. The same food manufactured by major food corporations that can only be approved by the FDA. There are many techniques that these food corporations can use in order to gain consumer loyalty, but the main focus is the way their advertising works. Along with these advertisements, comes a target market as well. The food industry is constantly in speculation because there are always new foods that corporations want approved to sell. Some of these businesses are part of the fast food industry and others are international food companies that sell their products around the world. As adults and parents, we need to

Introducing a new product into the market can be a very challenging process for organizations with competing businesses of the same target market. In order to understand consumer needs, purchasing behavior, and market niche, product and consumer analysis is studied in many forms of research. Introducing a new product allows a company many ways to understand consumers and to identify a variety of marketing opportunities. As Kellogg Company introduces a new nutrition cereal bar into a market of high powerful brand

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their