Kellogs Case

1370 Words Aug 4th, 2012 6 Pages
Maria Venus G. Garife July 19, 2012

BA201N Case Analysis

Kellogg’s: Building a better workplace through motivation

1. Using two motivation theories of your choice, explain a) the similarities and the b) differences between the two theories.

Among the various motivation theories, I chose Herzberg’s theory of motivation and Maslow’s hierarchy of needs.

a) Similarities

Herzberg is the person responsible for the birth of the two-dimensional paradigm of factors affecting people’s attitudes about work. This is sometimes called the two-factor theory. The factors involved are: hygiene factors and motivators. The presence of hygiene factors or dissatisfiers relate to the
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If there are times when we see that our workers have a hard time working, like stocks have arrived, we give extra snacks. We treat our workers not just workers in our store but also as a member of our family, but there are limitations and we draw the line between leader and worker so as to avoid abusive behaviors. During holiday seasons or birthdays, we invite them to join us in our trip. We saw this as a chance for us to get to know our workers better outside our store, how they are as an individual. We also go a little further in knowing what motivates them, what they want, and how to satisfy their needs, because knowing what motivates our workers makes our relationship in the store, easy and effective. 3. Analyze the difference between hygiene factors and motivators. Hygiene factors are called as the dissatisfiers; they are the job factors which are essential for motivation in a workplace. The presence of these factors does not lead to positive satisfaction for long term. But if these factors are absent or if these factors are non-existent at workplace, then they lead to dissatisfaction. In other words, hygiene factors are those factors which when adequate or reasonable in a job, pacify the employees and do not make them dissatisfied. These factors are extrinsic to work. Hygiene factors are also called as maintenance factors as they are required to avoid dissatisfaction. These factors describe

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