Kenya Airways : A Nation Owned Flag Carrier Of Kenya Essay

2712 WordsJul 2, 201511 Pages
KENYA AIRWAYS Introduction Kenya Airways is the state-owned flag carrier of Kenya. Headquartered in Nairobi, Kenya, it operates a hub-and- spoke network, linking over 100 international destinations. Kenya Airways operates services across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, and South America. The airline has been among the best in the region with a ranking in Africa as well. Kenya Airways the leading airline currently operates direct passenger flights to Amsterdam, London, Bangkok, Dubai, Hong Kong and Mumbai, in addition to twenty-one destinations in Africa. It also has cargo services to similar destinations, and provides ground services to over 25 companies, from baggage handling to cargo warehousing and aircraft maintenance. More than a dozen large European and Asian airlines also operate direct flights to Nairobi (United Nations, 2005). Business opportunity Airlines are under unprecedented pressure to produce economic results or perish as fuel, labor, and asset costs escalate and demand declines and with the rise of a knowledgeable population, airlines that don’t put up a fight could be faced out in due time. Airlines therefore need to come up with strategies to gain competitive advantage that will ensure their survival in the highly competitive market. Mobile technology is one area that Kenya Airways can exploit. Rise in mobile communications has escalated in the last decade and smartphones and other phones endowed with

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