Keurig Green Mountain Essay

4159 Words Feb 15th, 2015 17 Pages
Keurig Green Mountain
























Christian Derderian
Nick Fazzolari
Miguel Jimenez
Anastasia Zavgorodni
Table of Contents

I. Introduction
II. Industry Economic and Value Chain Analysis
A. Company Competitors
B. Value Chain Analysis
C. Firm’s Market Share
D. Industry-wide Technological Developments
E. Economic Analysis
F. Firm’s Business Strategy
III. Financial Analysis of the Firm
A. Assess Short-term Liquidity
B. Critique of Capital Structure and Long-term Solvency Issues
C. Firm’s Asset Utilization
D. Firm’s Operating Performance
E. Meaningful Ratios
IV. Executive Summary
A. Summary Interpretation
B. Z-Score
C. Conclusion
V. Appendix
A. Financial Statements
B. Common Size Statements











I.
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Although the company is known for their coffee, they also drive a great portion of their revenue from baked good sales, which differs greatly from the Keurig Green Mountain strategy. Dunkin does compete against Dunkin intensely in the New England market, as both companies were founded and based in the area.
B. Value Chain Analysis
The Keurig Green Mountain Inc. value chain has seven main steps.
Step 1. Cultivation
Farm management techniques can affect coffee cultivation. Water irrigation isn’t used often in the coffee cultivation because much of the water needed for coffee growing comes from rainfall.
Step 2. Packaging & Shipping
After coffee is harvested, it must be dried, packaged in sacks, and transported. During this stage, energy is sued for drying, storing, and mechanically hulling the coffee beans. This stage of the value chain also includes transportation of green coffee beans to facilities.
Step 3. Processing
Once green coffee beans arrive at facilities, they are roasted and grinded for packaging. There is an established infrastructure to track the energy use of the roasting operations in a new way, providing data that is more useful for managing energy efficiency.
Step 4. Packaging
After the coffee is roasted it is packaged. This stage of the value chain includes the physical packaging of the roasted coffee as well as the upstream material requirements for the packaging itself.
Step 5. Distribution
After packaging, coffee is…