Kevin Plank Under Armour

Under Armour was founded in 1996 by Kevin Plank , a then 23-year old former special team’s captain of the University of Maryland football team. Plank initially began the business from his grandmother 's basement in Washington, D.C. As a fullback at the University of Maryland , Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland , Plank developed his first prototype of the shirt, which he gave to his Maryland

Later in John’s life he was playing playing college football for Stanford University as the quarterback. He played nine games in his first year at Stanford with over five hundred passing yards and only threw three interceptions that whole year. John was a great quarterback by the end of his college season he had over nine thousand

Under Armour’s rapid rise in the sports apparel industry under its founder and CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance, and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes and movie and video game creators clamor for its products.

Under Armour (UA) was founded by a then 23-year old football player from the University of Maryland in 1996 named Kevin Plank. Kevin started the company from his grandmother’s basement in Washington, D.C. As a player he became tired of having to change his undershirts which became quickly soaked with perspiration. A revelation he made was that his compression shorts worn during practice remained dry even with heavy sweating. This inspired him to make a t-shirt using moisture-wicking synthetic fabric. After graduating, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. He soon perfected the design of the shirt which utilized microfibers that quickly wicked

a. Under Armour’s approach towards innovation is very unique, they think and plan out their projects thoroughly in order to create a one of a kind product that could be appealing to their consumers. The company has been extremely progressive throughout the years in order to stay ahead of the other competitive companies in their targeted industry. By constantly updating and coming up with different product lines, such as compression shirts and cleats, Under Armour is able to compete with other top athletic wear company’s in their market. If

Under Armour, an American based apparel company was developed by Kevin Plank in 1995. As team captain on Maryland’s football team, Plank realized that there was a need for performance wear in the world of sport and so the story goes. Plank has developed a multi-billion dollar company in the past two decades with high expectations for the future. Under Amour has signed with some of the greatest of the greats as it relates to the world of sport such as Cam Newton, Steph Curry, Tom Brady and Lindsey Vonn to name a few.

1. Under Armour was founded in 1995 by Kevin Plank. Kevin played football at the University of Maryland and noticed how often he and he’s teammates had to change their undershirts because of all of the sweat they absorbed. The sweat the shirts absorbed made the shirts much heavier and more uncomfortable. He then noticed that the compressions shorts he was wearing were not nearing as heavy and didn’t absorb the sweat the shirt did. This one simple observation kick-started his experimentation to develop a t-shirt for athletes. He experimented with different fabrics in his grandmothers basements until he thought he created the perfect shirt. He sent the shirts to friends that played in the NFL. After receiving feedback, he perfected the design and made his first deal with Georgia Tech, from there the company took off.

​Under Armour is a great American success story by a young man with the determination to succeed in life. Mr. Plank grew his company by being different and becoming flexible in working in small

In 1995 the then captain of the University of Maryland football team, Kevin Plank came up with a brilliant idea that will revolutionize the athletic apparel industry forever: microfiber T-shirts designed to wick moisture away from the skin. Almost two decades later, Under Armour is a multi billion-dollar athletic apparel market competing directly with industry giants Nike and Adidas.

Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S.

Founded in 1996 by University of Maryland graduate Kevin Plank, Under Armour has become the leading supplier of the athletic performance apparel industry. Under Armour began with simple idea to create a t-shirt that would enhance athletic performance by regulating body temperature and removing perspiration

The rapid success of Under Armour is not a mistake. The company dominates the performance apparel category. According to Founder Kevin Plank, “The mission of Under Armour is to make technically advanced products that are engineered with superior fabric construction, to provide proven innovation available to the masses-aimed at making athletes perform better” (UnderArmour.com). Under Armour uses many marketing initiatives including athlete endorsement, product placement, and popular culture which illustrates the success of Under Armour.

Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion, science, and the relentless pursuit of innovation”.1 When Under Armour first broke into the sports apparel industry it was a disruptive pioneer that initially made the two giants, Nike and Adidas, a little weary. Under Armour revolutionized the sports apparel industry by creating apparel that used synthetic materials as an alternative to natural fibers, such as cotton, or other materials, such as polyester. This all-important switch to these materials resulted in a 2“shirt that provided compression and wicked perspiration off your skin rather than absorb it. A

Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006.

Under Armour is a very popular and well-known brand throughout the world, there are many reasons why this is the case and why they are very successful as a company. Under Armour creates value for their customers in many ways, one of these ways is with their basketball shoes. Customers wouldn't want to buy shoes if they didn't think it would be durable and a good shoe. Customers can trust Under Armour’s basketball shoe because it is a shoe that somebody in the NBA wears. This shows that someone is willing to trust their million-dollar contract with their shoes to help them get their well-earned money, and that shows to confidence in Under Armour. Under Armour also gives many different options that the customer can choose from. They offer different technologies, materials, and articles of clothing. There are many different technologies they have, but I will only list a few. One of these technologies is cool switch, this helps athletes perform longer because the clothing will keep them cool and save them from sweating as much which helps save energy. Also, they offer many different materials in case a customer is allergic to a certain type of material there is always another so that they don't lose a customer. They also offer all different types of clothing so that whatever you need they'll have. Based on this research it proves that Under Armour has done so much to get where they are and be as successful as they are.