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Key Business Influences

Decent Essays

Report 2015 - 5 Key Influences Impacting on Business Opportunities
In Australia

Executive Summary

The purpose of this business report is to highlight the key influences within the business environment, either internally or externally in relation to the impact of such influences on business opportunities. In order to do this, the following key influences will be analysed:

Product Influences (Internal)
Technological Influences (External)
Competitive Situation Influences (External)
Location Influences (Internal)
Legal Influences (External)

Product Influences

The type of goods and services being produced will affect the internal operations of the business. This will impact business opportunities in Australia as businesses will have to constantly …show more content…

According to the Business Review Weekly, ‘TFK’ is struggling to compete against the other delivery companies as they have been marketing their businesses globally for years already. A company’s marketing strategies can affect the ability of the business to make profits, as competitors will continuously seek to gain an advantage over each other by differentiating their product and service and by seeking to provide better value for money.

Ease of Entry

What type of industry people choose to enter in will determine business opportunities in Australia, and how they will establish themselves there. E.g. If an Australian business was to enter an industry with monopolistic competition, entry would be relatively easy. However, if the business were to enter oligopolistic competition, case of entry would be difficult as one firm dominates a large sum of the market.

Local and Foreign …show more content…

The most important legal influences are laws relating to the employment of people in the business (e.g. Fair Work Act 2009). There are many others laws that can impact business opportunities in Australia, for example:
Location of the business laws
Anti-competitive behaviour laws
Operation of company laws
Zoning of business activity laws
Businesses must pay close attention to each law as they can affect your business negatively if they are not obeyed and could even cessation. As stated by Smart Company, the Adelaide company Chocolate @ No.5, was forced to complete rebrand their business in order to avoid being sued by global giant Chanel. The owner had no idea her company had breached the new copyright reforms and was negatively impacted by this law, causing her to spend large sums of money in order to avoid legal action from Chanel, but to also rebrand and advertise her companies new name.

Conclusion

This report has explained 5 key influences within the business environment, impacting on business opportunities in Australia, and shows how these influences will affect the successfulness of the opportunity. Failure to understand these influences could lead to sales and profits falling due to decreased consumer spending. It has also been accentuated through means of articles and resources as proving the importance of each

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