Key Challenges Faced By Tata Indica

Tata motors strategies in the new markets are appreciable. According to the market, company adopt better market entry strategy. Company has talented and skilled advisors.

ysiA Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness

Tata motors have many other challenges as they are operating in many countries they have pay attention on their regional policies and environment. In this way, an organizational issue can address quickly or promptly without any hassle.

success of Tata Motors. The significance of this research is that this dissertation would be useful

Tata companies include: Airlines, Automotive, Consumer goods, Chemicals, Defence & aerospace, Electrical distribution, Engineering services, Financial services, Healthcare, Information technology, Locomotives, Steel, Telecommunication and Real estate.

No sooner Telco announce the bunch of its Indicadeclded to slash its profit margins by cutting vehicle prices. At that point of time, the introduction of small cars like Santro, Maruti and Nano gradually improves its market share. The general expectation is that the Indian auto Industry’s will undergo tremendous market to imports and development of local assembly by leading MNCS. To meet the challenges ahead, vehicle manufactures will have to strive to cut costs further, improve productivity, enhance market orientation and successfully create a high level of consumer loyalty. The ultimate success of a car manufactures is depending on one important factor now for the

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

Tata Motors-have aussi Followed the footsteps beens and a pioneer in Technical Advancements in automobile sector. Tata Motors Benefit from the advanced Technically engineers operate in more than That 20 publicly traded companies Tata Group for it's R & D practical purposes. As Ratan Tata Said "The foundation of the company's growth is a deep understanding of Economic stimuli and customer needs, and the Ability to translate customer-Them Into Desired offerings through leading edge R & D". Tata Motors employs more than 1400 Scientists and Engineers All which make Tata Motors a winner in terms of technology in home market. Tata Indica, first as Indigenous, and Tata Nano, world's cheapest car, are examples of the technical capabilities and cost effective production efficiency of Tata Motors. Tata Motors-have-been Continuously investing around 2% of it's annual profits in research and development to stay ahead in the competition. Tata Motors is equipped with the 'only certified crash test facility in India' and Tata Motors set up it's European Technical Centre in 2005 That Improved companies competency in design engineering and product development. In services also, Tata Motors Developed has a -Electronic Control Unit as Compared to the Conventional Unit That the marriages accessories in a Manner effective sans Requiring a full fledges servicing

The other international strategy option is the joint ventures that Tata Motors created with numerous other car companies such as Daimler-Benz, Tata Holset, MG-Rover, Fiat and many others. The most profitable of those turned out to be the Jaguar-Land Rover and Fiat. After the official merger and acquisition of Jaguar-Land Rover in 2013 (JaguarLandRover 2016), Tata Motors was able to target a significantly different market in the premium market segment. The capital on growth opportunities with acquiring two globally recognized brands was considerably high.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

4. I think the diversifying strategic alliance is the best option for Tata, because we know in a long way Tata Motors were highly dependent on Indian markets. So in that way, it will be less dependent on the Indian market. As a key to acquisition, if Tata purchase Jaguar and Land Rover, it can bring separate market share reputation and more. In this case, Tata can avoid the damage to brand image. Besides, Jaguar and Land Rover both can increase the design services and sourcing like low cost

TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets, they later acquire CORUS which was an established name in Europe, but were not cost effective in their operations (Tarun Khanna, Krishna G. Palepu and Richard J. Bullock, 2009). This acquisition provided them the right synergy by combing the low cost upstream production in India with the high-tech research aspects of Corus and areas like procurement, marketing, back office operations and R&D. This was also required due to the trends in world steel industry whereby there has been a global

From the case study, several challenges are observed; Tata group will face with its widespread divergence

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .

For forty years after India’s liberation from British rule in 1947, the Indian market was stifled by government regulations that prohibited foreign owned operations. The only way to import foreign goods or technology was to apply and obtain a special permit from the government. This system was known as the license raj1. The difficulty of getting these licenses repressed the automobile sector and component imports, creating a low volume high cost auto industry that was technologically dated, inefficient, and unprofitable. In the early 1980’s, The Indian government engaged in small but decisive efforts to reform the country’s struggling automobile sector, that also set the Indian economy on the path of globalization. It entered into a