Key Challenges in Cross Cultural Management

| Employees in geographically dispersed locations can work together in virtual teams using video, e-mail, and the Internet.

These groups rely on technology to communicate with one another and to accomplish the tasks allocated by the organization. One benefit of a virtual team is that they use technology and this can help increase efficiency and productivity of the members. The virtual teams also assist in the development of intellectual capital. The composition of the virtual groups helps improve quality as well as the outcome. The other benefit is the efficiency of communication. Some of the challenges include the distance between the members. The significant distance may dilute leadership, weaken human relations as well as amplify dysfunction. Virtual teams are hard to manage especially when it comes to goal setting, task distribution, coordination and member motivation. Virtual organizations rely on trust that the other members will fulfill their roles since it is not possible to monitor them closely (Hoppe, 2011). The virtual teams may face some internet challenges such as slow internet or disconnection. This problem can be handled through the use of alternative methods of communication such as mobile phones. While making a virtual team, the team members should address all challenges which may hinder communication by coming up with all possible substitutes of means of communication. These organizations rely heavily on the internet for video conferencing and sending emails. However, when the internet fails, they

Virtual Team on the other hand is a group of people working across time, space, and organizational boundaries which communication links are strengthened by the internet. It should be noted that virtual teams can also mean individuals spread across different cultures and languages. (“Virtual Team - Origin, Definition and its Scope,” 2016). More so, this team of geographically dispersed professionals working together as a unit despite distance are committed to achieving a single objective, holding one another mutually accountable.

The essence of this article is noting the fact that virtual teams are only going to be effective when technology is involved. When virtual teams first started, there wasn’t much effective meeting technology available, but now there

A virtual team is the network of diverse individuals in multiple locations working in this evolving economy. Challenges the team faces include isolation feeling, lack of trust, unclear goals, direction and priorities, and lack of engagement all due to no face-to-face contact. Therefore, Associates may leave the company through attrition. In the Marketplace simulation our team will make effort to have face-to-face meetings. We will focus on input from each team member and ensure everyone feels they are contributing to the team.

In our current age of technology, societies have been given the opportunity and capability of connecting across distances in ways that were impossible not too long ago. With computer applications such as skype, people can connect from opposite sides of the world. This has created a unique advancement in the way that businesses are run. Handling business with others who are far away is now easier than ever. Curtis (2011) says virtual teams have become so common due to their "potential for flexibility, responsiveness, as well as for cost and production efficiency" (p. 97). Virtual teams are an effective way to bring employees of companies together within the comfort of their own office or home. .

Hertel, Guido, Susanne Geister, and Udo Konradt. 2005. “Managing virtual teams: A review of current empirical research.” Human Resource Management Review 15 (1): 69-95. doi: 10.1016/j.hrmr.2005.01.002.

Cross Cultural management explains the behaviour of people in organizations worldwide, helping managers and firms to understand how to act in business matters dealing with the different cultures. (Adler, 2008)

Due to virtual communication rely on technology-mediated communication to interact with collaborators. Lacking of technology-mediated communication causes asynchronous communication and confusion between collaborators, which such factors bring to increase levels of interpersonal conflict in global

Globalisation has led to many changes in the international marketing and global advertising industry. Many international companies have projects spanning a variety of nationalities, involving great geographical distances and a range of time zones. In this scenario, companies are forced to make virtual teams - which are comprised of members who are located in more than one physical location (Peters and Manz, 2007). This virtual team trait has fostered extensive use of a variety of forms of computer-mediated communication that enable geographically dispersed members to coordinate their individual effort and inputs (Attaran, 2002). In addition, commitment to a virtual team goal may be further complicated by the single or coherent line of

The influence that management and leadership styles along with communication systems have on the development of leadership, trust, and accountability in a culturally diverse virtual team is unknown. The problem that this study will address is the lack of knowledge concerning management and leadership styles needed to effectively manage a virtual team with multiple cultural backgrounds and the lack of tools to develop each member’s leadership, trust, and accountability skills. A quantitative study will be used to understand the necessary management and leadership styles and communication systems to effectively manage a culturally diverse virtual team.

They’ve been feeling disconnected as well as feeling discomfort by team members as their two managers, Nazr and Ashok, don’t get along. There’s an underlying and perceived racism going on between the two teams as well. They were not able to focus on the problem at hand and understand one another since the trust and respect were not established among members. Another dysfunction this team is facing is lack of leadership. It is no doubt that Greg is well established and valuable employee of Sun Microsystems, Inc. with many notable accomplishments. However, he overlooked specific challenges of leading a virtual global team and the importance of his role as a leader. As Hill stresses, “it is essential to understand the role of leadership within teams to ensure team success and to avoid team failure” (Hill, 2010, p.242). Effective leadership is even more crucial with virtual teams and demands “50% more investment” (Dyer, Dyer, & Dyer, 2007, as cited in Hill, 2010, p.248). Greg failed to read all the “personal and contextual nuances” and potential conflicts among his team members (Hill, 2010, p.248). He failed to understand potential meaning of silence, misunderstandings, team process, and overlooked signs that have eventually led to discontentment and misunderstandings of his team members. Greg formed his team rather quickly, composed of seven members from France, Inida, UAE, and US. James hired them based on their credentials and impressive resumes, but he didn’t

The evolution of globalization and the advancement of communication technology have increased the amount of cross cultural, virtual teams in existence in today’s business world. Cross cultural, virtual teams can leverage on the diverse experiences of its members to achieve good results even without the members meeting face to face.

In this era of Globalisation, cross cultural management is the biggest challenge that is faced by the organisations. Within the business context, cross culture refers to interaction between different cultures. Cross cultural management refers to managing the employees from different cultural background in one environment (Adler, 2008). Cross culture management is a significant issue within the organisations as the success of an organisation depends upon the smooth interaction of the employees. This paper is aimed at providing insight on the cross cultural management and the main issues and challenges relating to cross cultural management. For the purpose of this paper, two articles, “Cross-cultural Differences in Management”, by Amman & Jordan

This paper is a report on cross-cultural management, with the issues related to cross-cultural management being discussed in the paper. Additionally, the report has produced the future way of cross-cultural management, including how it can be improved in offices relying much on this strategic approach.