Key Challenges to Cross Cultural Management: O2 Germany Case Study

Leadership is “the fusion of heart and mind, selfless action, encourage betterment of others, and to make a difference. It is the process of influencing

Leadership, which is defined as “…The action of leading a group of people or an organization” is used in many different ways. Most people think being a leader is mostly about being the boss, having people work under you and just becoming successful, but it boils down to more than that. Leaders are those individuals that actually utilize their many abilities in leadership and administration to help make a better change for themselves, the people around them and the goal that needs to be achieved. Leadership is not an expertise that can essentially be grabbed from a book or article based on leadership but instead it is one of those initiative abilities that are increased through experience and understanding those real life situations.

Leadership is the process of influencing individuals or a group of individuals by providing purpose, direction with the support of others, and motivating those individuals with the purpose of accomplishing a certain obligation which is helpful to all individual that is involved.

What is leadership? Leadership by definition is the ability of an individual or organization to guide other individuals, teams, or organizations. Without leadership many would just follow one another's actions like blind sheep. Many of the powerful shifts in American history were started by men and women who made the decision to guide and instruct one another rather than being a follower.

The continuous growth in global business interactions and partnerships constitute the necessity for business partners to understand the cultural differences in society. This growth has led to increased competition and customer expectations which drives the need for innovation from a variety of human resources (Saray, Patache, Ceran (2017). The importance of understanding the international business culture and how to properly communicate is extremely crucial to form a strong relationship. The driving force behind human behavior is culture (Moran, Abramson, and Moran, 2014, pp.11). Behaviors, attitudes, productivity, and morals are all driven by culture (Moran, Abramson, and Moran, 2014, pp.11). The ability to recognize the cultural differences, emphasize employees’ roles, drive empowerment and make the necessary accommodations is a key measure to achieving strategic goals (Saray, Patace, Ceran (2017).

Leadership is the ability or authority to guide and direct others towards achievement of goal without force that leaves them feeling empowered and accomplished. Besides, leader has a significant impact on ethical decision making. This is because leaders have the power to motivate others and enforce the organization norms and policies as well as their own viewpoint. Leadership involves establishing a clear vision, sharing that vision with others, providing the information, knowledge and methods to realize that vision, coordinating

According to Business Dictionary.com, leadership is defined as the individuals who are the leaders in an organization, regarded collectively. It also can be define as the activity of leading a group of people or an organization or the ability to do this. Leadership involves the establishing of a clear vision, sharing the vision with other so that they will follow willingly, providing the needed information, knowledge, and methods to realize the vision and coordinating and balancing the conflicts interests of all members and stakeholders.

What does leadership mean? Does it have synonyms such as administration or authority as the dictionaries claim? Is it the ability to influence the behavior of those who believe in her a group of people to follow a particular course of actions? It’s so controversial. However, leadership to me is the actions we accomplish to make the world a better place without focusing on seeking positions or other leading

Cross Cultural management explains the behaviour of people in organizations worldwide, helping managers and firms to understand how to act in business matters dealing with the different cultures. (Adler, 2008)

Webster 's Dictionary defines leadership as the power or ability to lead or influence other people (Webster, 2009). Leadership definition varies depending upon the perspective of the person and garners many different responses. Leadership is typically viewed as a process of social influence, in which one or more persons affect one or more followers by clarifying what

Leadership is an approach for a leader to guide, motivate, supervise, manage, and influence others in different situation to reach a goal. According to the Pettinger (2007), the leadership can be explained in several situations. First, the leaders have the responsible to provide vision and direction to the followers. Second, the leaders shall energise and motivate the followers. Third, the leaders shall set and enforce absolute standards of behaviour, attitude, presentation and performance.

Managers were concerned about knowing and understanding each and every perspective of their employee’s cultures. As they know that without studying or knowing the culture, coordination cannot be built between the employees. It is the existing perspective of managers dealing with cross-cultural management (Sultana, 2013).

According to the works of Chaney & Martin (2011) and Harris & Moran (2000), they agree that international management skills are in need for the increasing scope of international trades and investments. A large number of multinational companies have expanded their businesses through both developed and developing countries. Some of the business invest directly and others are partnership arrangements and strategic alliances with domestic operations. Their studies show that independent entrepreneurs and small businesses have started investing and competing in the world marketplace. Thus, to acquire corporations’ objectives, there is exceedingly a necessity for the development of strategic framework for cross-cultural management and communication in the current competitive global market. Chaney & Martin (2011) also noted that, cultural awareness and cultural differences are strongly important to the multinational corporations’ success. A good understanding of the culture where business is implemented can make international managers productive and effective.

Understanding different cultures is an important aspect for managers to grasp. The way one represents them, can have everlasting impacts on how a company is perceived. For this reason, it is important to understand the demographic of people you are trying to reach, and take the necessary precautions to not offend the culture of others. As mentioned by NACHC (2008) culture can be defined as different social practices, forms of expression, and different values. The impression that one receives from individuals of a culture, may influence the way they are seen by members of a different culture.

According to Berry and Pootinga (2006), “culture is a shared way of life of a group of socially interacting people, transmitted from one generation to the next via acculturation and socialization processes that distinguish one group’s members from others”. Thus, a multinational company is a set of different backgrounds and cultures.