Key Customer Relationship Management ( Crm )

1141 WordsApr 6, 20165 Pages
The customer-facing business provides service which is experienced by the consumers. The key customer relationship management (CRM) component, is designed to provide pleasing user experiences by means of all customer touch points. Consumer-facing business units must be able to collect and control the right data available and apply business analytics tools that provide better business insights, and translate these insights into an effective and frontline execution. Both retailers and consumer-packaged-goods (CPG) companies have had a long access to immense transaction data: every day at every retail outlet, CPG brands capture data about every SKU (stock keeping unit) marketed to each and every customer within every store. Additionally, both CPG companies and retailers are regularly using sophisticated market analysis tools and techniques to explain all possible questions to understand consumer behaviors. To know the potential better, common queries includes: What are the products that the CPG should develop to underpin a better sell? How much is the customer willing to pay for the launch of a new product that may satisfy their needs? Which products should the company discount and at what time of the year to enjoy ultimate sale? Which marketing vehicles will allow the products to reach the most customers at a lesser time? Reinvent your customer experience through Business Analytics With the introduction of 3G, 4G internet service even in the handheld devices,
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