Key Elements Of Business Plan

1368 Words6 Pages
During the recent years, the amounts of snow tourists have expanded a lot, majority of them prefer to go to ski resorts for skiing. Ski boots is the essential equipment for every skier,they may feel uncomfortable due to their heavy ski boots while walking, at the same time, walking on the ground is easy to damage the sole of the ski boots. Our product, ski boot walking aids, can be fastened on the sole of ski boots quickly to enhance walk comfort and posture, and protect the expensive ski boots as well. This individual report will firstly do the brief summary of the key elements of the business plan, and then analyse and evaluate the strengths and weaknesses of the plan, and then analyse the pros and cons of my own contribution to the work of the group, finally, the report will summarise the main benefits that I have received from participation in the module and group business planning process. Key elements of business plan 1. Marketing plan A: Marketing research 1: The size of the market The ski boots sales amounts was 3.6 million in 2003, the figure grew to 4 million in 2006, and then fell down to 2.8 million in 2007, after that, the figure came back to 3.7 million in 2013 (HEAD, N.V. 2013). The number of identified worldwide ski resort is over 2000, at the same time, USA, Japan and France accounts for 200 for each, which owes the most percentage (Laurent, 2014). What’s more, the number of skier around the world is 115 million, and the figure seems to be growing to
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