Key Elements Of Persuasive Communication

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

All around our society we witness persuasion. Whether it is a certified dentist selling a toothpaste brand in between our favorite shows on TV, or a church group coming to the door and asking for donations. We see little children begging their parents for a toy, promising they will behave, and the parents give in because they just want peace, quiet, and some time to relax. We have heard of college graduates expressing their qualification for the job, and stating facts about the type of service they are applying for. We look right past it, but in our everyday lives we experience, or even use, the three modes of persuasion. These methods to persuade people were made by a greek philosopher, Aristotle. The first mode is known

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

We live in a society where everyone is trying to live to a certain expectation set by society. At some point of our lives, we have all been peer pressure into doing something or in some cases thinking. If we sit back and take a minute to analyze our surroundings, we may noticed billboards, newspaper, ads, and television commercials. This is what we come to know as “media”. There are so many techniques they try to use to persuade us into buying that “amazing” product or whatever point they are trying to get across. They could use one of three of the rhetorical appeals, logos, ethos, or pathos. They could use a combination of all three. Persuasion doesn’t only occur through written but also through verbal words or even actions.

Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street

The Elaboration Likelihood Model has been hailed by some as “unquestionably the most influential recent theoretical development in persuasion research” (O’Keefe, 2002). Even if this is the case, it is by no means a perfect theory. One of the most commonly cited criticisms of the elaboration likelihood model is the vacuous nature of the “argument strength” component. Although this criticism is useful for pointing out an area of the model that can be fine-tuned, any perceived shortcomings due to the argument strength concept can be mitigated through a creative application of other areas of the model.

Chapter 1 of "Yes! 50 Scientifically Proven Ways to Be Persuasive" discuss how people are being persuaded, whether they realize it or not. People tend to make their decisions based off of others actions. Especially, if they are uncertain about a course of action. For instance, having people who attended a program give their testimony to people who are unsure about joining the program. The chapter also discussed social psychology, the scientific study of how people’s thoughts, feeling, and behavior are influenced. When asking a person if he/she is affected by someone else, they, of course, are going to say no. However, studies have shown differently.

In Influence: The Psychology of Persuasion, Robert B. Cialdini, PhD, uncovers, through numerous studies, factual accounts, and logical truths, crucial techniques that are indispensable to any person looking to gain a footing in the fields of marketing, social affairs, and everyday interactions. Such techniques are referred to as “weapons of influence” throughout the text, as they possess, as described by Cialdini with the use of clever argument, considerable power in the influencing of fellow humans. With the end of the first two chapters, the third chapter introduces a new “weapon,” being the properties of commitment and consistency. It is established that people, when committed to a position, plan, or belief, are more likely to make decisions that support aforementioned statutes, be it in or against their own interest. This can be observed through several given accounts of social norms, expensive purchases, and adherences to public commitments. In pages 50-100, substantial

There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally

A very prominent topic in the discourse of each unit for this course revolved in the question of unethical persuasion and how unethical persuasion is used to persuade consumers in less than auspicious ways. In the mediated world that we currently live in it is important to know and understand when someone is attempting to persuade you and whether or not that persuasion is moral or not. In Persuasion in Today’s World Charles U. Larson examines persuasion and why it is important that we train ourselves to become responsible receivers of persuasion. (Larson, pg.5, 2010) Larson does this by first explaining that the average American is exposed to over 5000 persuasive messages a day. This paper will talk about some of the most used persuasive methods

The four components of effective persuasion include establishing credibility, finding common ground, providing evidence, and making an emotional connection (Griffith, & Dunham, 2015).

The concept I’ve chosen to discuss is Perceived Similarity. One of the principles of this theory is that in general, people are more likely to be affected by persuasion if underlying similarities exist. I absolutely agree with that ideal primarily because that is essentially how Presidential candidates gain people’s votes and amass so many supporters. Though I also believe that people can become susceptible to persuasion when they’ve developed preconceived notions of someone or something prior to acquiring an in-depth knowledge of the subject at hand. This is a real issue in our country today as people seem to always be in such a hurry, which only leads to making irrational decisions instead of taking the time to conduct proper research on a subject that requires tremendous thought in order to make an educated

The persuasion moves someone by the logical reasons. According to Saylor.org, “Persuasion is an act of process of presenting arguments to move, motivate, or change your audience. “ The business presentation, like President Obama does, is classified as a persuasion. Though it has a part of the motivation, but there is a reason to get classified. It is because the persuasion focus on the logical explanation, and convince listeners to understand why I do it. In business scenes, generally speaking, peoples should judge whether I agree with it or not, should be invited, whether it is connected to the benefit or not.

The history of persuasion goes as far back as the existence of mankind. It could even be argued that it was the serpent’s persuasion of Eve in the Garden of Eden that not only marked our downfall, but also made us into the deceitful and conniving creatures we have become. Whether it is face to face in our daily interactions or through advertising on various media platforms, it seems as if we are constantly being persuaded in some way or another. With this consistent assault of outside influence, the ability to scrutinize and separate the good from the bad becomes invaluable. Our comprehension of this ability has evolved over the course of history along with our definition of it. The original understanding of sophistry had a much more positive

This model, developed by Richard E. Petty and John T. Cacioppo, favors a process-based approach. This allows for a given variable having different persuasive effects at different points in the interaction process [7].  Petty and Cacioppo break the persuasive process down into three steps: motivation to process information, ability to process information, and cognitive processing. To proceed through these steps, people take either the central route, which has more long-lasting effects, or the peripheral route [6]. The central route relies on high intrinsic motivation and ability while the peripheral route relies on implicit cues and associations. “Elaboration” refers to considering the presented information