Essay on Key Elements of Web Design

866 Words4 Pages

There are many aspects to consider when designing a website, but there are five broad goals that should be followed at all costs. First and foremost, the designer needs to focus on the target audience for the website and always consider their point of view. Secondly, the designer should follow the recommendations of the World Wide Web Consortium (W3C) and run the web site’s URLs through their complimentary evaluation tools to ensure the highest level of accessibility. Also, the content and structure of a website must be carefully constructed for ease of use and present concise information. To make a good impression the website needs to be aesthetically pleasing without overdoing graphics or special effects. And
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and the other information that falls under those categories and that will the help the designer plan the navigational portion of the site. “A simple, logical, understandable navigation scheme can increase your number of page impressions, boost return visits, and improve your ‘conversion rate’ (the number of visitors who are "converted" into customers). It's a critical aspect of site design that has a direct effect on the bottom line” (Chatterjee, 2006).


The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential (W3C, 2007).

This knowledgeable and influential organization offers online accessibility evaluation tools designed to help bring web sites up to their required standards. Checking your pages’ HTML accessibility ensures the most well designed pages that will be usable for the most people possible. Beginning designers may also find these source tools helpful in understanding how to construct clean code and what background and font colors are the most easy to read.


Obviously the attractiveness of a web site also influences the user’s impression of the organization or individual being presented online. The design should reflect the tone and subject matter of the website in a professional, easy to read format. Flashy graphics and animations can detract
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