finalizing your marketing mix, answer the following questions:
What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc?
Competition: considering the fact that there are about 4 pubs, and 3 motels in the local area, competition does affect the business on a good level sometimes.
Government policies: government policies change every year, and sometimes it is hard to keep up as we need to keep ourselves