Key Opportunities And Issues At Sy.med Development Essay

On this second clinical for med-surg, I felt a bit more comfortable being on the floor. Before starting this clinical I had set a goal for myself to perform well and complete my assessment as thorough as possible. For pre-assessment I was set on just choosing a patient and not being afraid on what kind of diagnosis they had or how many medications they were on. As I selected my patient, I noticed that he had many medications and had had an ST-elevation myocardial infarction. I didn’t want to scare myself off from selecting this patient and caring for him on clinical day.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

Since most specialty procedures are inpatient services, EMC’s inpatient occupancy rate suffers. The occupancy rate for Emanuel Medical Center – fifty percent – is far below that of its competitors and industry benchmarks. To accompany this, EMC (on average) receives a lower reimbursement for in-patient Medicare services per patient seen in comparison to its competitors. A result such as this is correlated with directly to the fewer amount of specialty services that EMC offers. In order for Emanuel Medical Center to be able to compete with other hospitals in its service area, it is imperative that EMC evaluates what services they currently offer and are capable to offer in the future to add value to the hospital, increase its revenue stream, and expand its patient mix. Currently, Emanuel Medical Center has not succumbed to its increasing financial pressurealthough EMC has had a negative operating income for five straight years. A negative operating income places EMC at a disadvantage because it limits the hospitals ability to renovate its aging building or hire new specialists to offer revenue enhancing procedures. EMC’s competitors, on the other hand, have large sources of revenue due to their mergers with large healthcare networks such as Catholic Healthcare West. Another competitor, Kaiser Permanente Modesto Medical Center, has extremely large financial resources due to the fact

True Value Medical Billing Services Inc. uses robust and updated technology that’s functioning at its highest level. Providing services for more than just physician clinics, but also providing services for speciality clinics. True Value Medical Billing Services Inc. has outstanding Social Networking skills which is helping to build a larger client base, and the employee turnover is at a minimum maintaining employee stability. Proclaim Medical Billing has a huge employee turnover which is hurting the company's bottom line, they have a small client base which could affect their long-term success. Ideal Billing Services has outdated technology that doesn’t perform at it’s best that will affect their ability to deliver effective services. Ideal

By 2006 there were only three major health care distributors, Cardinal, Amerisource, and McKesson, all offering the same products and services (Pearce, 2011). But, Cardinal stood far apart from its competition because a larger percentage of their overall operating income came from non-distribution activities. Their portfolio was diversified into distributing pharmaceuticals, packaging them, providing devices to hospitals that automate dispensing of drugs through their Pyxis subsidiary and providing pharmacy services through Medicine Shoppe (Pearce, 2011).

Even though the Kelsey Seybold organization have been around for decades paving the way for many communities with the hearty knowledge of the latest in medical technology and treatments, they have built a marketing brand that show that not only do they share the research knowledge of the latest breaking research testimonies from their treating patients. There is a primary goal of using the history of this organization in order of bringing it with current technology that is essential to the latest of what health care must offer the community. The strategic planning process is a long drawn out system with the use of many different strategy methods that would analyze the organization strengths and weaknesses that would allow for grow in the many

The major problem that the hospital is facing is the reduction of price by the competitor. Price is one of the common strategies that organizations use to attract many customers. In the case, the Lexington Laser Vision has reduced its prices to what their fellow competitors cannot reduce to, as they would make losses. The hospital needs to think of the best strategies that they can incorporate before they can decide to lower on the prices, as lowering might lead to making losses, especially because the procedure is too expensive.

Its product related diversification strategy, through series of successful acquisitions, has made the company the biggest player in the US Health care industry. Diversifying the company into industries with high growth rates and potential profitability enabled the company to outperform its competitors who depends mostly only one product division.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

The small gap can be filled by entering into physician driven market instead of waiting for

Due to the lack of organization in Healthlite’s database, the company’s management is very limited in its ability to analyze sales and marketing data to make good decisions for the company regarding product planning, pricing decisions, advertising and promotional campaigns, market potential forecasting, new product development. It is also more difficult for them to evaluate the effectiveness of current products and advertising and the performance of sales representatives in different regions.

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific

focus on a small client base of academic medical centers while perfecting the market positioning and

The modern medical world has certain idea about how children are supposed to develop. There are certain ages that children are supposed to do certain things by. When I had my child, I didn’t know any of them and I still don’t. My daughter’s doctor would ask me questions about how her progress with walking and talking was going. I know that delayed walking and talking can be signs of serious illness so it is a good thing they keep an eye on it. My daughter was talking with simple words like “Hi!” by the time she was six months old. She was walking by the time she was ten months old. Her doctors seemed satisfied with her progress.