Key Success Factors For Global Telecommunications And Internet Services Markets

1748 WordsJul 9, 20167 Pages
Key Success Factors are the competitive elements of an industry that affect the ability of the participating companies in the industry to prosper. IBIS World identifies five key success factors in the global telecommunications and internet services markets. Economies of scale: Providers that can spread their fixed costs across a large subscriber base hold a competitive advantage. Providers should exploit opportunities to expand market share through penetration or geographic expansion for market development. Ensuring pricing policy is appropriate: Price is a major basis of competition given that the most basic providers are now commoditized. Intense competition puts customers at the advantage. Niche companies offering specific capabilities can charge more than their competitors but only if those companies offer either specifically superior customer services or rare technological capability and capacity that outperform what competitors offer. Ability to quickly adopt new technology: The rate of technological change in the industry is high, and enterprises that can offer the latest technology at accessible prices will prosper. Performance of services specifically must meet growing customer requirements for data transmission speed, volume of data via bandwidth, and quality/continuity of connection. Access to a highly skilled workforce: The telecommunications industry requires a highly skilled workforce to build, operate and maintain network infrastructure and

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