Key Success Factors for Amazon

1118 WordsJan 24, 20105 Pages
MARKETING MANAGEMENT (ASSIGNMENT) Discuss the key factors for Amazon.com Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy, music, auction, electronic and video). The company has used acquisitions, alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities, market achievement, competencies and strategic elements that made amazon.com to be a success will be discussed below AMAZON.COM Key success factors E -BUSINESS The founder of amazon.com studied the book market before choosing it as a starting place for amazon.com, but more importantly was his understanding of internet and willingness to…show more content…
For instance, each distribution centre has a pick-to-light system which uses a terminal display mechanism to guide a worker through the picking and packing process; frequency technology is used to direct workers to warehouse locations with a radio signal, and voice technologies which allows computers to communicate instructions to workers. Others include strong network of retail distribution, Accurate filing of buyer orders, national distribution capability and short time delivery capability. GLOBALIZATION Amazon.com has brought a change in 21st century market through the E-business. As an online store, it has made business across national borders to become easy. Network partners and suppliers around the world takes place 24 hours per day. Amazon.com understand the essence of wide reach and has spread its tentacles by establishing separate web sites for Canada, the united kingdom, Germany, Austria, France, China and Japan and also moved into the black in 2003 and this increased their revenue. STRONG BRAND NAME In order to get people to its site, Amazon.com has spent considerable sum to get its name with the market place and build brand awareness. This money has gone into several institutions including building partnership with search engines like yahoo, purchasing banners on portals like AOL; creating a variety of offline promotional activities. Bibiliography www.amazon.com Rebecca Saunder

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